Switcher Studio lets reporters from ASU's Walter Cronkite School of Journalism step out of the production studio and produce polished live broadcasts from anywhere, using just iPads and iPhones.
Posts by Kate Brannen Smith
Recent Blog Posts
LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform has dubbed the new feature LinkedIn Live.
Wondering what to livestream about? This post covers how to brainstorm, categorize, and prioritize live video topics to ensure you've got plenty of content to share.
From showcasing your customers to going behind the scenes in your office, there are myriad ways to use video to build your brand on LinkedIn. Check out these simple ideas to get started.
LinkedIn is the No. 1 social media platform for B2B content marketing, and in the eyes of the all-knowing algorithm, nothing beats native video posts.
Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.
Switcher Studio 4.0 is our biggest update in a year for live video creators. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of UX improvements.
Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.
Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.
When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.