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Whitney Mattingly

Whitney is Switcher Studio's head of special projects. Prior to joining Switcher, she worked in the agency world, helping clients develop their digital marketing strategies, providing training on social media best practices, crafting content, and staying on top of digital trends.

Recent Posts

Switcher Studio Featured User – Sun Basket

By Whitney Mattingly on Feb 28, 2018 9:56:18 AM

Whether you love seeing pictures of people’s food on Facebook and Instagram or you hate it, there is no denying that food is as much a visual experience as a tasting one. Maybe that’s one of the reasons why cooking shows are so popular. Watching a chef bring a meal to life in all its color and texture is so much more engaging than trying to follow the words on a page in a cookbook.

At Sun Basket, a healthy meal kit delivery service, the company has capitalized on the “show me” aspect of cooking demonstrations and the marketing power of live video to produce Facebook Live videos that engage their customers in an authentic way. Using Switcher Studio, Sun Basket creates videos that mimic real TV productions, without the cost and setup, and interact with customers in real-time.

Topics: User Story
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How to Plan Your First Live Video

By Whitney Mattingly on Feb 8, 2018 2:30:00 PM

Walt Disney said, “The way to get started is to quit talking and begin doing.”

Your first live video can be a bit like that. Overthinking and fear of failure can prevent you from taking that first step. At some point, you just have to begin. The best way to overcome the uncertainty is with a little preparation and planning.

Topics: Tips & Tricks
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Facebook Creator App FAQ

By Whitney Mattingly on Nov 22, 2017 2:05:50 PM

What is the Facebook Creator App?
  • Facebook Creator app replaces the Facebook Mentions app. The Mentions app was available for celebrities only, but the new Creator app is available for everyone.
  • You can manage comments from Facebook and Instagram, and messages from Messenger in one inbox.
  • Find insights and analytics about your video performance, Page and audience.
  • The Facebook Creator app allows you to create videos and live broadcasts.
  • Includes a desktop Live Creative Kit to add customizable video intros, outros, stickers and frames.
Topics: Latest News
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Your First Facebook Live in 3 Steps

By Whitney Mattingly on Sep 19, 2017 9:00:00 AM

 

Going live for the first time doesn't have to be intimidating. You can prep in three easy steps.

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5 Live Video Experts to Follow

By Whitney Mattingly on May 24, 2017 4:15:00 PM


Getting started in live video and need some guidance or inspiration? Look no further. We've met lots of experts in the field of live video and it can be hard to decide who really knows what they're talking about. Here are 5 people we think you should follow. 

Topics: Latest News
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Switcher Update 3.2.0

By Whitney Mattingly on May 19, 2017 12:00:00 PM

NEW FEATURES

Topics: Latest News
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Switcher Studio at NAB

By Whitney Mattingly on May 12, 2017 9:30:00 AM

The 2017 National Association of Broadcasters Show featured leading industry professionals highlighting the latest advances in streaming, engineering and content creation. Switcher Studio travelled to Las Vegas to exhibit at the show from April 22-27, 2017.

Here's a selection of Switcher Studio news from the event.

Topics: Latest News
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#MadeWithSwitcher Q1 Round-up

By Whitney Mattingly on May 11, 2017 2:35:00 PM

One of the best things about working at Switcher is seeing all the cool stuff that people do with Switcher Studio. When we developed the product we couldn't have dreamed of all the interesting content that would be created with it. 

That said, we don't want to keep all this fun to ourselves. Here's a quick roundup of awesome videos from the first quarter of 2017. 

Topics: User Story
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Switcher Studio Update 3.1.0

By Whitney Mattingly on Apr 24, 2017 4:00:00 PM

Switcher Inc. (www.switcherstudio.com) today announced it is expanding its live streaming ecosystem with a new strategic partnership with DJI. As a result of this partnership, Switcher is extending support for the DJI Osmo Mobile 3-axis gimbal system for smooth live streaming to Facebook Live and YouTube.

Topics: Latest News
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Switcher Studio 3.0 Now Available

By Whitney Mattingly on Mar 2, 2017 4:27:00 PM

Download now in the App Store!

Topics: Latest News
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