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Recent Blog Posts

How News Stations Are Driving Views — and Revenue — with Facebook Live

by Kate Brannen Smith

We're digging into the data to show you how real news stations are driving on-air viewership and revenue through strategic use of Facebook Live.


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74% of Buyers Prefer Video to Text When Learning About Products

by Kate Brannen Smith

A quick look at some of the highlights from Promo's 2019 Online Video Statistics and Trends report.


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The Best Livestreaming Platforms for Churches

by Kate Brannen Smith

Should you livestream your church services to Facebook, YouTube, your own website, or a paid platform? Here we compare the most popular options for churches.


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How to Livestream Your Church Services for Free

by Dan Petrik

Streaming live video of your church services doesn't have to be expensive if you've got a smartphone and an internet connection.


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9 Must-Have Apps for Mobile Journalists

by Kate Brannen Smith

Every mobile journalist with an iPhone has a newsroom in their pocket. Here we breakdown our favorite apps for writing articles, shooting photos, capturing audio, streaming video, and more.


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Taking Your Radio Show to Facebook Live

by Kate Brannen Smith

Livestreaming is the perfect companion for radio content — and the perfect (next) medium for radio companies. Repurpose your content, expand your audience, and drive more ads.


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New in Switcher 4.3 — Cloud Asset Storage, Live Video Chat for All

by Kate Brannen Smith

We’re introducing asset storage, making our multi-user plan more accessible, bringing Video Chat to everyone, and turning a number of your requests into a reality.


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Basic Gear to Livestream Your Worship Services

by Jimmy Burns

Livestreaming your church services doesn't have to require budget-busting gear and complicated setups. We'll show you how to build a streaming setup that's flexible and scalable.


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New in Switcher 4.2 — Upgrades to Video Chat, Audio, Inserted Videos

by Kate Brannen Smith

Invite Video Chat guests to screenshare, control all aspects of your audio, customize your inserted videos, and more. It's all coming to Switcher Studio in version 4.2.


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Making Sense of Facebook Live Stats: What Each Metric Means

by Jimmy Burns

Peak viewers, minutes viewed, watch time, retention — what do these metrics mean? And which ones matter? Here's your guide to Facebook Live metrics.


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