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Switcher Blog

Recent Blog Posts

5 Brands Crushing It with Live Video

by Jacy Cruz

From product demos to thought leadership, there are endless business use cases for live video. Here are five examples of brands creating amazing live content.


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Switcher CEO Nick Mattingly Chosen as Endeavor Entrepreneur

by Kate Brannen Smith

Nick Mattingly was selected as an Endeavor Entrepreneur at the competitive International Selection Panel last month. Endeavor's mission is to identify and accelerate the best high-impact entrepreneurs around the world.


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ASU’s J-School Students Use Switcher Studio to Broadcast from Anywhere

by Kate Brannen Smith

Switcher Studio lets reporters from ASU's Walter Cronkite School of Journalism step out of the production studio and produce polished live broadcasts from anywhere, using just iPads and iPhones.


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LinkedIn Partners with Switcher Studio to Launch Live Video

by Kate Brannen Smith

LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform has dubbed the new feature LinkedIn Live.


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Choosing Channels for Live Video: Facebook vs. YouTube

by Ernesto Ramos

We're tackling the age-old question: Is it better to livestream on Facebook or YouTube? Welp, it depends. Here we break it down.


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Designing a Set for Your Live Videos

by Angela Nicole Holbrook

Ready to design a set for your live videos? Follow these tips to create a background and foreground that are eye-catching and on-brand.


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How to Generate Topics and Ideas for Your Live Videos

by Kate Brannen Smith

Wondering what to livestream about? This post covers how to brainstorm, categorize, and prioritize live video topics to ensure you've got plenty of content to share.


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Audio Basics for Livestreaming: What You Need to Know

by Jimmy Burns

Sound advice for your ... sound: Learn the basics of audio for livestreaming — like how your iOS devices capture audio and how to use mics to ensure you get the quality you want.


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The Best 2019 Conferences for Digital Marketers (Emphasis on Video)

by Whitney Mattingly

Trying to decide which marketing conferences to attend in 2019? Here's a roundup of the ones we recommend — bonus points for conferences that emphasize video!


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Live Video Lighting 101: Brighten Up Your Productions

by Dan Petrik

Shed some light on your live videos with these tips. This post covers both free ways to brighten your productions and investment options for those who want to take their lighting to the next level.


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