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Making Sense of Facebook Live Stats: What Each Metric Means

By Jimmy Burns on Aug 12, 2019 9:00:00 AM

Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. Rarely do I click on the unicorn of Google search results — one that provides the complete answer about how to use post insights and video data to make better content. Often the first question you’ll be asking yourself is, “How do I even choose which metrics actually matter to me?”

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