What is video on demand (VOD), and why do you need it? Learn about VOD, subscriptions, gated content, and how to use video on demand in your content strategy.
Switcher Blog
From keyword research to thumbnails, this article offers 8 tips for improving video click-through rate and video visibility on any video hosting platform.
Frame rate, commonly referred to as frames per second (FPS), is the frequency at which images are displayed per second of video. Learn more about frame rate!
Read Switcher Studio's step-by-step guide for launching your own podcast, including valuable tools for video podcasting. Start your podcast with Switcher Studio today!
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In this blog, we provide an overview of RTMP (Real-Time Messaging Protocol), and how you can leverage Switcher Studio to help you reach a bigger audience.
Learn how live editing with Switcher Studio can simplify your video content creation by eliminating the time consuming post-production & video editing process.
Dive into the what and why of Instagram and Facebook reels and how they differ from stories. We cover everything from content ideas to best practices.
Increase traffic to your Shopify store and start seeing more sales with these SEO best practices. Download the free guide today!
Wondering how you can make money on Amazon? Check out these top tips for maximizing your affiliate earnings all year round, and on Amazon Prime Day.
E-commerce video marketing tips that work! Five types of video content you can create to build brand awareness and increase engagement from customers.
Want to stream to Facebook, YouTube, and beyond at the same time? You'll need a Multistreaming App. Here's a look at how to multistream using Switcher Studio.
If you're considering livestreaming an upcoming holiday virtual worship service but don't know where to get started, check out our 5 last-minute tips to ensure that your virtual worship service is a success.
With the ability to connect up to 9 iOS devices, the possibilities of producing a multicamera livestream with Switcher Studio are endless.
What is influencer marketing and how do you implement an influencer marketing strategy into your existing marketing efforts?
From Walmart’s TikTok LIVE strategy to Taobao Live X Viya Huang, we’ve compiled 4 awesome live shopping host collaborations you can learn from.
Wondering how to get sales on Shopify? Here are 5 ways to use video to increase ecommerce sales for your business using shoppable livestreams.
Thinking about how to level up your holiday e-commerce strategy? Follow these 4 tips from Switcher Studio and get the most out of your seasonal advertising campaigns.
Looking to sell on Facebook? Learn the best practices for live stream shopping that engages your viewers and helps you sell more products.
Check out our live selling sample run of show! We break it down, from start to finish, to help guide you through executing an amazing shoppable livestream.
Useful pointers right at your fingertips for creating interactive and engaging shoppable livestreams that will WOW your customers and generate more sales.
From virtual experiences to online classes and workshops, execute engaging virtual corporate events that are sure to keep your audience’s attention.
The ultimate guide for small business owners on how to set up Facebook Shops and enable virtual selling for their online shoppers.
Everything you need to know about how to host a creative and immersive virtual experience or event that keeps your audience engaged from start to finish.
Looking for the best webcam for streaming? We walk you through 4 of our top webcam picks to use while streaming to Zoom, Twitch, Facebook, or any other platform.
Sometimes it's necessary to go live to only a select group of people. We’ll show you how to create a private livestream on Facebook, YouTube, or Twitch — and why you should do it.
Need a solution to livestream your graduation ceremony? We’ll walk you through how you can easily use Switcher Studio to create a virtual graduation ceremony.
Follow along as we dive into how the Facebook and Instagram algorithms work and how to use their tools and data to improve your social media posts and performance.
Want to look your best during your livestreams or Zoom calls? Check out these tips and tricks for the best lighting setups for live video from Switcher Studio.
Explore the benefits of going live with prerecorded video and learn how to easily set up your prerecorded stream on Facebook and Youtube.
What should you check before going live? Switcher Studio’s livestreaming checklist can help ensure uninterrupted, problem-free streams every time you go live.
How to livestream copyrighted music on Facebook, YouTube, and Twitch without getting flagged — a detailed guide for legally using music in your live video broadcasts.
Switcher Studio breaks down the best streaming equipment needed to improve your livestreams and create professional-looking live videos.
Learn about how incorporating livestreaming video into your digital marketing strategy can benefit your business.
What is LinkedIn Live? Learn how to get started livestreaming to LinkedIn and how to grow and engage with your network through live video content.
Make your Zoom meetings more engaging by incorporating Switcher Studio! You can improve Zoom video quality, add text, set meeting backgrounds, and more.
Want to livestream with Zoom? We're covering how to stream from Zoom to Facebook Live or YouTube — and when to consider Zoom livestreaming alternatives.
Amazon Live is a livestreaming platform that Amazon Influencers and Sellers can use to create live, shoppable videos highlighting products sold on Amazon.
A guide to creating a ticketed event on Facebook and how to livestream it using Switcher Studio, making it easier than ever to monetize your live videos.
Whether your goal is to teach art techniques, sell arts and crafts online, or make money crafting, you will benefit from hosting online arts workshops.
A step-by-step guide on how to put on a virtual concert using easy multicamera livestreaming and recording software from Switcher Studio.
How to get more podcast subscribers, boost your audience engagement, and make your content more accessible through video podcasting
Five church livestreamers share their experiences streaming during the pandemic, their top tips for other churches, and their plans for future streaming.
With YouTube Premiere, you can upload a video to YouTube and then schedule it to debut at a specific time. We cover how to use YouTube Premiere — and why you may want to!
Check out this detailed guide on how to start a Facebook Watch Party so that you can create an easy, coviewing experience for both live and prerecoded video
We're covering five ways to monetize your live videos — from affiliate links and merch to launching your own streaming platform. Plus, we'll cover what to look for in a platform.
Livestreaming your local government meetings ensures everyone in the community can tune in. Learn where to stream, what to consider, and how to promote your stream to community members.
Nobody likes a buffering video or a slow network. Learn how to match your livestream quality with your upload speed — and how and when to bring your own internet to a stream.
Livestreaming your church services doesn't have to require an expensive setup. We'll show you the best worship equipment that's flexible and scalable.
Peak viewers, minutes viewed, watch time, retention — what do these metrics mean? And which ones matter? Here's your guide to Facebook Live metrics.
Displaying worship lyrics in your church livestreams makes it easy for everyone to participate. We'll show you how to screenshare lyrics from ProPresenter or EasyWorship or insert lyrics manually into Switcher Studio.
Some clothes look better on camera than others — follow these tips to figure out what makes you look best on your Facebook, Instagram, YouTube, or LinkedIn Live videos.
From your color palette to your fonts, here are five elements you should consider to ensure your live videos feel consistent and on-brand.
Promoting your live videos — both before and after your stream — can seriously increase your viewership. These simple promotion ideas have a big impact.
Capture all the action by choosing the right camera angles for your next live video. These tips will help — whether you're streaming an interview or a sporting event.
Ready to design a set for your live videos? Follow these tips to create a background and foreground that are eye-catching and on-brand.
Sound advice for your ... sound: Learn the basics of audio for livestreaming — like how your iOS devices capture audio and how to use mics to ensure you get the quality you want.
Shed some light on your live videos with these tips. This post covers both free ways to brighten your productions and investment options for those who want to take their lighting to the next level.
Posting videos to your LinkedIn profile, page, or group can help you build trust and reinforce your brand. And now you can do it natively — here are simple step-by-step instructions.
Before you go live, make sure you have all your bases covered. Here's a list of things to prep to ensure your live video is a success — and, yes, lights and camera are among them.
From tripods to microphones, here's an overview of basic gear that livestreamers will love. And don't worry if you're not ready to invest in tools — you'll also glean a couple of free ways to improve your live videos.
Ready to create a livestream on YouTube? We'll show you step by step how to livestream to YouTube and where to get started.
Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.
It's easy to go live on facebook from your iPhone, iPad, or your computer. We'll show you each step and what to expect as you get ready to go live.
When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.
By connecting your drone's remote controller to your iPhone, you can stream live video from a drone into your Switcher productions. We'll cover the whole process in 11 quick steps.
Sometimes you might actually want to limit the reach of your live video content. Read more to learn how to control access to your live videos and why it's important.
Its hard to figure out what to say when you want to go live. Use this guide to build a Live Content Calendar in 3 easy steps.
We’re certainly not suggesting that you forgo live video. In fact, we think it’s the combination of the real-time benefits of going live with the sustainability of replay views that make this medium so great.
The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.
We all want to look good on camera. But, what you wear is also about optimizing the quality of your video.
Setting up a livestream using Wifi or ethernet can be a good solution for having more control over your networking when going live on Facebook or YouTube.
Google Home Wifi Router: The best router for making professional live video productions and a step by step walkthrough on how to easily configure the router.
For an interview-style live video, great content starts with the interviewer. And as the interviewer, it's up to you to lead the discussion in a way that puts your guest at ease and captures your audience's attention.
Learn how frequency and consistency can help improve your live video strategy and help you engage with viewership and keep viewers coming back.
There are several different options, but at Switcher Studio, we recommend Facebook Live.
Overthinking and fear of failure can prevent you from taking your first step. The best way to overcome the uncertainty is with a little preparation and planning.
Add a countdown timer to your live videos to add production value and give people time to settle in for your show. We cover how to add a timer and even offer a couple of free ones that you can download.
Not sure which program to use to create graphics for your live video? Learn whether Canva, Over, or Pixlr is right for you!
When setting up video productions using iOS devices, it is important to choose the best device for the situation.
One of the best ways to run audio through iOS devices is using one of the iRig products. Learn about which product will be best for you and how to set it up.
By opening your privacy settings, marketing your brand and optimizing your WiFi network, you can resolve the top reasons your audience might not be growing.
Need a fast and professional way to create new graphics for your next live broadcast? Use Pixlr to create logos and lower-thirds straight from your browser!
Shutterstock's new Shutterstock Editor makes it easier than ever before to create high-quality graphics for your professional live videos. Learn more here!
Adding logos and lower-thirds to your live video take it from amateur to professional. Learn how to make graphics for your next broadcast with Canva!
Use this special approach to link your viewers directly to your website and products during your Facebook Live.
Having intro and outro videos is a great way to brand your Facebook Live broadcasts. Learn how to make your own bumpers and insert them into your Live Videos.
Interested in going live from the YouTube app? Learn what requirements are needed for mobile app streaming, and the benefits of using Switcher Studio as well!
If your audio isn’t perfect, people will tune out. Here is a rundown of different types of mics you can use for your mobile video productions.
Let's see how small of a Facebook live setup we can make, while still having good lighting, steady video and clear audio.
Don't just react to live viewer comments - Learn how to use them to your advantage to make better more engaging content.
Learn how to play by Facebook's livestreaming and copyright rules to avoid your live and prerecorded videos from getting flagged or removed.
A one camera Switcher Studio setup with video and graphic insertion will create amazing engaging video.
Looking for a way to give your mobile video that cinematic view? Give the DJI Osmo Mobile a shot, now compatible with apps like Switcher Studio!
Using polls, graphics and pre-recorded video on Facebook Live. Learn what is allowed and what is prohibited in the new Facebook Live policy changes.
I get asked the question "Can I bring a video call into Switcher?" a lot. Good news, this is indeed possible in Switcher Studio Pro.
Step by step instructions to help you get video files into your camera roll with relying on iCloud by using email, AirPlay or Dropbox.
Learn how to schedule live video on Facebook to better engage with your followers and produce better Facebook Live broadcasts.
Viewer engagement is key to experiencing success on Facebook Live. Learn the best way to handle viewer comments while Live on Facebook!
Have you been hesitant to give employees admin access to your Facebook Page, but want them to be able to go live? Assign them as a Live Contributor today.
Increase the production value of your Facebook Live broadcasts by adding graphics or logos. Follow these simple steps to add your logo to a livestream.
The most important key to working with Wi-Fi is to test in advance. Set up your gear and test ahead of time especially in a new or different location.
Summit.Live Nick Mattingly's Blueprint for Live Content
Use these adapters to bring audio in to your iPhone or iPad from a microphone or audio mixer.
When audio and video get out of sync, it's referred to as lip flap or a lip sync issue. This is a common problem when editing iOS video. Here's how to fix.
Get started streaming on YouTube! Use Switcher Studio to stream to YouTube no matter how many subscribers you have.
Use this gear to mount your iPhone or iPad to a tripod for a steady professional look.
Learn more about three commonly used microphones (XLR Microphones, Shotgun Microphones, and Lapel microphones) and what will work best for your video.
Assign fixed frame rates, record 1080p HD broadcast quality video from multiple angles using mobile devices and export compositions to Final Cut Pro X.