How to Go Live on Facebook from the Phone App or Your Computer

By Dan Petrik on Nov 30, 2018 10:47:30 AM

Going live on Facebook is an amazingly fun way to connect with your friends and followers, but if you've never done it before, you might not know what to expect. Here I'll walk you through the two simplest ways to go live.

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How to Build a Live Video Content Strategy: Getting Started

By Kate Brannen Smith on Nov 28, 2018 12:44:55 PM

You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.

Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.

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How to Livestream from a Drone in Switcher Studio

By Dan Petrik on Oct 31, 2018 1:46:27 PM

Switcher Studio's iOS screensharing feature has infinite use cases, expanding what's possible in your productions. Basically, if you can show something on your iOS device, you can show it in Switcher just by connecting your phone or iPad as a video source. From green screen and scoreboard apps to system setups and video games, the sky's the limit for what you can screenshare into your productions. 

Literally — because today we're talking about drones. Sorry, I had to.

Topics: Tips & Tricks
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Controlling Access to Your Live Videos

By Jimmy Burns on Aug 24, 2018 12:16:59 PM

Anyone making videos for Facebook, Youtube, Twitch or any other platforms can agree that one of the biggest goals of “video content creation” is to grow your audience and get as many viewers as possible. Most of the advice and strategy you’ll read about social video is likely helping you discover new ways to make your videos standout and crank up that view count.

Topics: Tips & Tricks
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Pairing Microsoft Stream with Switcher Studio

By Jimmy Burns on Aug 8, 2018 11:09:59 AM

Creating video content for your organization just got easier. Microsoft recently announced a new feature for Office 365 and Microsoft Stream called "Live Events". Now users can create live video experiences for people within their organization. Videos are automatically annotated so they become searchable. Switcher Studio is proud to be a launch partner with Microsoft for the announcement of these new features. Check out the video below to see how easy it is to pair your live event with Switcher Studio.

Topics: Tips & Tricks
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How to Build a Content Calendar for Live Video

By Whitney Mattingly on Jul 18, 2018 1:30:00 PM

Live video is a versatile tool. However, because it offers so many possibilities, you might not know where to start. Whether you’re planning your first live stream or are looking for engaging news to feature, creating a top-level content calendar is a great way to prioritize topics.

Topics: Tips & Tricks
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Roll the Replay! An expert guide to maximize replay views of your live video

By Whitney Mattingly on May 16, 2018 8:47:04 AM

You did it. You planned the content for your video and tapped the “go live” button. Your live stream was a success. Now what?

While live video is what we’re all about at Switcher Studio, oftentimes it’s the replay of the live video that outperforms the live stream itself when it comes to number of views. We’ve seen this time and again with our clients.

Topics: Tips & Tricks
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Tell Them What You Want: Add a call to action to your live video

By Nick Mattingly on May 9, 2018 2:00:00 PM

If you’re a frequent visitor to family-friendly restaurants, you have probably noticed kids with their noses buried in phones and tablets. Chances are the kids are watching or playing videos, a desperate technology play designed to give parents a few blissful minutes of uninterrupted mealtime.

In some ways, your Facebook or YouTube audiences are like children. You can put a video in front of them to entertain, engage and even inform them, but once the video is over, you can’t expect them to behave the way you want them to. You have to tell them what you want them to do.

Topics: Tips & Tricks
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Live Video: Dress for Success

By Angela Nicole Holbrook on May 2, 2018 2:00:00 PM

If you’re not accustomed to doing live video, or video at all, it’s something that may not even occur to you. Just like having the right sound and lighting equipment, what you wear is an important part of ensuring a successful broadcast.

Think of your wardrobe as part of your pre-production checklist.

Why is this important? We all want to look good on camera. But, what you wear is also about optimizing the quality of your video. For example, wearing fabrics that reflect light can jeopardize the visual quality of your video, and wearing large, clunky jewelry can interfere with sound quality.

You can look good, feel confident and optimize your wardrobe for high-quality live video.

Topics: Tips & Tricks
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Going Live using Wifi

By Dan Petrik on Apr 25, 2018 9:00:00 AM

Going Live on Facebook or YouTube is easier than ever using your phone and a 4G or LTE cellular connection. But if you are streaming from work or home and relying on WiFi your networking equipment could be holding you back. 

When making a live video using your phone you have a direct connection to your wireless carrier. However - cellular data connections aren't always reliable, especially in areas with poor coverage, in large crowds or during inclement weather.

Using WiFi or ethernet can be a good solution for having more control over your networking  but there are a few things to take into consideration.

For example: If you are connected to a WiFi network, your iPhone or iPad has to communicate with a router before accessing the internet.

In some cases if you have a poor "internet" connection you may be unable to stream.

Likewise, if you have a poor connection between your "router" and your iPhone or iPad the quality of your live video may suffer.

Here's an overview of how to go live when using WiFi.

Checking your internet speed

Internet is required to stream a live video. Speedtest.net is a commonly used service for checking your internet speed. There are two results you will get back when running a speed test.

Topics: Tips & Tricks
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