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Persuasive, riveting, funny or inspiring. Whatever the purpose of your live video, you want it to have a big effect on your audience.
For an interview-style live video, great content starts with the interviewer. And as the interviewer, it's up to you to lead the discussion in a way that puts your guest at ease and captures your audience's attention.
How Important Are Frequency and Consistency in Live Video?
In Short, Very.
Think of a TV theme song or a commercial you can still recite years after it stopped airing. You probably remember every word because you heard it over and over again. It takes lots of repetition for those words to stick. In the marketing world, that’s called frequency. The Rule of 7 is an old marketing principle that says it takes seven impressions before someone notices your brand and will take action. There is some debate as to whether seven is the magic number, but the point is that it takes multiple “touches” for a potential customer or client to remember your brand and do whatever you are asking them to do. That’s why frequency and consistency are key components in any marketing campaign.
Remember when Facebook began as a social network for college students in 2004? Or when YouTube followed in 2005 with those first cat videos? Maybe not, but it’s hard to deny the influence of these internet giants today, not just for entertainment purposes but as business influencers.
Video has been a central component of the growth of these platforms. Content marketing and social media strategies have replaced traditional advertising, and the advent of online video has changed the way we consume information. According to Forbes, over half a billion people watch videos on Facebook every day.
Walt Disney said, “The way to get started is to quit talking and begin doing.”
Your first live video can be a bit like that. Overthinking and fear of failure can prevent you from taking that first step. At some point, you just have to begin. The best way to overcome the uncertainty is with a little preparation and planning.
A quick way to add production value to your Facebook Live videos is to add a countdown to the beginning of your stream. Not only does it look professional, but also gives your viewers time to tune in.
There are many graphics programs out there that ared used to create lower-thirds and logos. Using lower-thirds in your live videos helps to brand your guests, and using logos helps to brand your company. These graphics also help your videos to look professional and planned.
When setting up video productions using iOS devices, it is important to choose the best device for the situation. Here are some pointers to help you make the correct choice.
You are probably familiar with the Facebook Live button within the Facebook App.
This is an easy way to get started streaming to Facebook Live. But what if you want to do more with your live video?
This is where Switcher Go and Switcher Studio come into play.
Let’s take a look at the differences between the two platforms.