5 Types of LinkedIn Videos to Build Your Brand
From showcasing your customers to going behind the scenes in your office, there are myriad ways to use video to build your brand on LinkedIn. Check out these simple ideas to get started.
Expert articles about Video Marketing (4)
Recent Blog Posts
How to Post Native Videos to LinkedIn Profiles, Pages, and Groups
Posting videos to your LinkedIn profile, page, or group can help you build trust and reinforce your brand. And now you can do it natively — here are simple step-by-step instructions.
Why Native LinkedIn Video Matters for Businesses
LinkedIn is the No. 1 social media platform for B2B content marketing, and in the eyes of the all-knowing algorithm, nothing beats native video posts.
Finding a Niche for Your Live Video Content
Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.
How to Identify the Audience for Your Live Videos
Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.
Setting SMART Goals for Your Live Videos
Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.
How to Build a Live Video Content Strategy: Getting Started
When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.
Live Video for Inbound Marketers: The Medium We've Been Waiting For
Live video is the medium inbound marketers have been waiting for — letting us engage with audiences in real time while sharing valuable content.
Tell Them What You Want: Add a Call-to-Action to Your Livestreams
The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.
How to Set Measurable, Attainable Goals for Live Video
Read through Switcher Studio’s detailed guide on how to set measurable and attainable goals for your live video strategy and why these goals are important.