Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.
Expert articles about Video Marketing (4)
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Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.
Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.
When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.
Live video is the medium inbound marketers have been waiting for — letting us engage with audiences in real time while sharing valuable content.
The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.
Read through Switcher Studio’s detailed guide on how to set measurable and attainable goals for your live video strategy and why these goals are important.
There are several different options, but at Switcher Studio, we recommend Facebook Live.
Is your business doing video?
Not sure which program to use to create graphics for your live video? Learn whether Canva, Over, or Pixlr is right for you!