Live video draws attention better than text and static video — have you tried it? This infographic breaks down the stats and reveals how you can implement live video for your own business.

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How to Use Live Video to Build Your Business

8 in 10 people would rather watch live video than read a blog or social media post

What Are People Watching Live?

  • Most-Watched Content
    • Breaking news: 56%
    • Conferences & concerts: 43%
    • Sports: 30%
  • Most-Watched Platforms
    • Facebook: 17%
    • YouTube: 16%
    • Snapchat: 12%
    • Periscope: 9%
    • Twitter: 9%
  • Most-Watched Videos
    • #1 Red Bull — 8 million simultaneous streams: In 2012, Felix Baumgartner jumped from a space capsule at 120,000 feet and parachuted back to Earth
    • #2 FIFA — 7.7 million simultaneous views: The 2018 World Cup match between Argentina and Iceland ended in a 1-1 draw, and drew record-setting views
    • #3 NFL — 5.5 million simultaneous views: The 2017 Super Bowl (Patriots v. Falcons) remained the most-streamed sporting event until the next year’s World Cup
    • #4 POTUS — 4.6 million simultaneous views: In 2017, the inauguration of President Trump was one of the largest news events ever streamed
    • #5 SpaceX — 2.3 million simultaneous views: In 2018, the first successful launch of a Falcon Heavy rocket was streamed from Cape Canaveral

In 2019, YouTube’s live streams from Coachella garnered 82 million live views during the first weekend of the festival.

Why You Should Go Live

Only 20% of people finish reading an article, most only read the first ¼. And 69% of users prefer video to text when learning about a brand.
  • Live Video Is More Effective
    • Higher Engagement: Live streams draw 6x the engagement of video-on-demand
    • Further Reach: 97% of consumers are willing to share live video on social media
    • Faster Conversion: 2 in 3 who watch a stream will purchase tickets to a similar event

Live Video Platforms

Choose the platform that best fits your business, or try them all:

  • Facebook
    • 2.3 billion monthly active users
    • Easily grow a bigger following
    • Content more likely to be shared
  • YouTube
    • 1.9 billion monthly active users
    • Easily discovered through search
    • Content gets longer watch time
  • Instagram
    • 1 billion monthly active users
    • Bumps your content to the top of users’ feeds
    • Sends followers notifications when you go live
  • LinkedIn
    • 303 million monthly active users
    • Latest platform to introduce live video
    • Aims for more polished, quality live video

By 2022, video will make up 82% of all internet traffic ー don’t be left behind.

Getting Started With Live Video

87% of internet users want more behind-the-scenes content.

  • Ways To Use Live Video
    • Q+A Sessions: Build a community around your brand by encouraging conversation among your followers
    • Webinars: Educate your audience on something you’re an expert in, without giving away brand secrets
    • Behind-The-Scenes: Give your followers a peek inside the company — and demonstrate your trustworthiness and company culture
    • Live Events: Stream your product launches and other significant events to build hype and reach more people
    • Crowdsourcing: Try live beta testing or demo a new prototype, and let your audience tell you what they love and what needs to change

Tips & Tricks

  • Collaborate, Sell, & Reuse
    • Team up with influencers to expand your reach
    • Showcase a product or service and offer a link to buy
    • After the live stream has ended, repost the content on demand
  • Quality & Consistency Is Key
    • More than 2 in 3 internet users want high-quality video
    • High-quality live streams will continue to draw attention on demand
    • Keep brand identity consistent throughout your live streams
  • No Special Equipment Needed
    • Stream live video directly from your iPhone or iPad
    • Add text, special effects, and pre-recorded clips
    • Save video to upload later as video-on-demand

Switcher lets you record and stream to Facebook, YouTube, and LinkedIn all in one app. Are you ready to take your business live?

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