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Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.

Whether you're an active livestreamer or just learning about livestreaming, you may have seen the term RTMP and not known exactly what it means. Don't let the acronym intimidate you — RTMP is easy to set up. 

Before we set up an RTMP stream, however, we need to understand what RTMP actually is, what it connects with, and how it works.

Last week we covered the basics of building a live video content strategy, the first step of which is to define the business goals for your live video. Today we’ll focus on this step in more detail — covering how to identify your business goals and how to define them properly. This will set you up for success as you craft the rest of your live video content strategy.

Going live on Facebook is an amazingly fun way to connect with your friends and followers, but if you've never done it before, you might not know what to expect. Here I'll walk you through the two simplest ways to go live.

You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.

Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.

Facebook, LinkedIn, Instagram, Twitter, and YouTube have their enormous user bases for a reason — they saw the future, and they ushered it in. So when all five of these platforms release live video-streaming capabilities over the span of just a couple of years, marketers better take note. Live video isn’t the future anymore — it’s the present. And its rapid growth tells us that audiences, and marketers, are loving it.

Switcher Studio's iOS screensharing feature has infinite use cases, expanding what's possible in your productions. Basically, if you can show something on your iOS device, you can show it in Switcher just by connecting your phone or iPad as a video source. From green screen and scoreboard apps to system setups and video games, the sky's the limit for what you can screenshare into your productions. 

Literally — because today we're talking about drones. Sorry, I had to.

When we launched Switcher Studio, we were determined to give creators and businesses the best value and tools in mobile video creation. Since then we’ve seen the Switcher community use these tools to make a meaningful impact in their organizations and communities through video content.

To continue to add value and new capabilities to the Switcher platform, we will be implementing a new plan and price structure starting Monday, October 1, 2018. This new structure will affect first-time and returning subscribers who join on or after that date.

Anyone making videos for Facebook, Youtube, Twitch or any other platforms can agree that one of the biggest goals of “video content creation” is to grow your audience and get as many viewers as possible. Most of the advice and strategy you’ll read about social video is likely helping you discover new ways to make your videos standout and crank up that view count.

Creating video content for your organization just got easier. Microsoft recently announced a new feature for Office 365 and Microsoft Stream called "Live Events". Now users can create live video experiences for people within their organization. Videos are automatically annotated so they become searchable. Switcher Studio is proud to be a launch partner with Microsoft for the announcement of these new features. Check out the video below to see how easy it is to pair your live event with Switcher Studio.