Here are some tips to leverage comments and provide value for everyone:
1. Ask Me Anything (AMA)
2. The Art of Flipping the Comment
Here are some examples of question you could use to start your broadcast:
“How often do you visit our business?” or “How often do you use our services?”
“How can we improve your experience?” or “How are you using our product?”
“Do you like this (insert product A) or that (insert product B), and why? Let us know in the comments.”
3. Get Out of Your Comfort Zone
“We are going on a tour of our office today. Who do you want to meet? What do you want to see?”
4. Crowdsource Questions for Interviews
“Today we are interviewing (insert customer name or expert). What questions do you want us to ask? Leave your questions in the comments below and we will pick some to ask on camera before we wrap the broadcast.”
5. This or That?
“We are thinking about adding this new menu item (insert item). What do you think?”
6. And the Winner Is
“Who was the second person to walk on the Moon?
7. Use Comments to Feature Users
“Today we are featuring YOU, our viewers. Send us pictures of you using our product in action”
When it’s over
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About the Author
Nick is a livestreaming and social video expert and leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond and has garnered features in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is also a member of the highly competitive Endeavor Entrepreneur network.