In this blog, we provide an overview of RTMP (Real-Time Messaging Protocol), and how you can leverage Switcher Studio to help you reach a bigger audience.

Wondering how to livestream your church service? We've got suggestions for platforms, gear, setup, and more.

Video is a powerful marketing investment. In this article we share a few key benefits of small business video marketing, strategies and how to execute them.

Looking to stream your mobile games to Twitch or YouTube? Easily create a mobile gaming setup using just iPhones, iPads and Switcher Studio.

Learn how to create a video podcast using livestreaming software, and then learn how to promote your video podcast on social media.

Increase traffic to your Shopify store and start seeing more sales with these SEO best practices. Download the free guide today!

Wondering how you can make money on Amazon? Check out these top tips for maximizing your affiliate earnings all year round, and on Amazon Prime Day.

Take a look at the fast-growing e-commerce trend Shoppertainment, and learn how you can add engaging shopping experiences to your e-commerce strategy.

Want to stream to Facebook, YouTube, and beyond at the same time? You'll need a Multistreaming App. Here's a look at how to multistream using Switcher Studio.

Switcher Studio recently surveyed 383 retailers about their live selling strategies. Learn what live selling strategy changes you should implement for your business according to what the data says.

If you're considering livestreaming an upcoming holiday virtual worship service but don't know where to get started, check out our 5 last-minute tips to ensure that your virtual worship service is a success.

With the ability to connect up to 9 iOS devices, the possibilities of producing a multicamera livestream with Switcher Studio are endless.

What is influencer marketing and how do you implement an influencer marketing strategy into your existing marketing efforts?

From Walmart’s TikTok LIVE strategy to Taobao Live X Viya Huang, we’ve compiled 4 awesome live shopping host collaborations you can learn from.

Explore the history and future of live shopping, the rapidly growing ecommerce trend that combines live video with the ability to purchase products in real time.

Wondering how to get sales on Shopify? Here are 5 ways to use video to increase ecommerce sales for your business using shoppable livestreams.

Trying to gain more viewers for your live selling streams? Check out these 5 tips from Switcher Studio to get the most out of your live shopping experience.

​​Thinking about how to level up your holiday e-commerce strategy? Follow these 4 tips from Switcher Studio and get the most out of your seasonal advertising campaigns.

Looking to sell on Facebook? Learn the best practices for live stream shopping that engages your viewers and helps you sell more products.

Check out our live selling sample run of show! We break it down, from start to finish, to help guide you through executing an amazing shoppable livestream.

When you use Switcher Studio as a virtual webcam, you can create dynamic multicamera videos, experiences, and meetings that feed directly into Zoom, Microsoft Teams, and Google Meet.

From virtual experiences to online classes and workshops, execute engaging virtual corporate events that are sure to keep your audience’s attention.

The ultimate guide for small business owners on how to set up Facebook Shops and enable virtual selling for their online shoppers.

Having trouble creating social media and marketing content? Try repurposing live and recorded video across different platforms.

Hosting and livestreaming a successful virtual fundraiser has never been easier with the Switcher Studio + Givebutter integration. Learn how today!

Switcher is breaking down what live selling is and how you can add it to your existing marketing strategy.

Everything you need to know about how to host a creative and immersive virtual experience or event that keeps your audience engaged from start to finish.

Looking for the best webcam for streaming? We walk you through 4 of our top webcam picks to use while streaming to Zoom, Twitch, Facebook, or any other platform.

Need a solution to livestream your graduation ceremony? We’ll walk you through how you can easily use Switcher Studio to create a virtual graduation ceremony.

Check out the best way to livestream a wedding on any budget. We'll walk you through why you should and share professional tips for making a flawless wedding stream.

Follow along as we dive into how the Facebook and Instagram algorithms work and how to use their tools and data to improve your social media posts and performance.

Five easy steps to hosting a professional, engaging, and glitch-free virtual conference using Switcher Studio’s multicamera livestreaming tools.

Livestreaming on the go? Follow along as we walk through some of the best gear for a lightweight and portable mobile streaming setup you can take anywhere.

Want to look your best during your livestreams or Zoom calls? Check out these tips and tricks for the best lighting setups for live video from Switcher Studio.

Today we're rolling out Switcher 5.4 and unifying our Essentials and Standard plans into a single Switcher Studio. Check out all the new features for every user!

Explore the benefits of going live with prerecorded video and learn how to easily set up your prerecorded stream on Facebook and Youtube.

What should you check before going live? Switcher Studio’s livestreaming checklist can help ensure uninterrupted, problem-free streams every time you go live.

How to livestream copyrighted music on Facebook, YouTube, and Twitch without getting flagged — a detailed guide for legally using music in your live video broadcasts.

Learn how to livestream virtual college tours to expand your campus' reach and engagement with prospective students — ultimately increasing enrollment.

Check out these livestreaming ideas for Twitch using just iPhones and iPad—from cooking and art streaming to podcasting and gaming, the content is endless.

In honor of Digital Learning Day, Switcher Studio is highlighting five innovative ways educators and schools are using livestreaming to bring online classrooms to life.

Learn how to create a virtual fitness class to reach a larger audience, grow your online fitness business, and help more people reach their fitness goals.

Switcher Studio breaks down the best streaming equipment needed to improve your livestreams and create professional-looking live videos.

Leverage the power of Switcher Studio to engage with brand partnerships during your live sports streams using logo overlays, custom prerecorded video, and so much more.

Learn about how incorporating livestreaming video into your digital marketing strategy can benefit your business.

LinkedIn Live is THE streaming platform for attracting candidates, selling B2B offerings, and growing your network. Here’s why you should be going live on LinkedIn.

What is LinkedIn Live? Learn how to get started livestreaming to LinkedIn and how to grow and engage with your network through live video content.

Make your Zoom meetings more engaging by incorporating Switcher Studio! You can improve Zoom video quality, add text, set meeting backgrounds, and more.

A detailed guide on how to livestream on Twitch using your smartphone or tablet. Follow along so you can begin streaming to one of the fastest growing livestreaming platforms.

Want to livestream with Zoom? We're covering how to stream from Zoom to Facebook Live or YouTube — and when to consider Zoom livestreaming alternatives.

A guide to creating a ticketed event on Facebook and how to livestream it using Switcher Studio, making it easier than ever to monetize your live videos.

We'll help you tackle the top challenges of streaming high school sports online, from getting permission to finding the best streaming software.

Learn how to grow your online fan base and stream your music online — plus, tips for putting on a virtual concert with Switcher’s professional livestreaming software.

Livestreaming retains the real-time feel of live events. Follow these tips on choosing livestream platforms, translating your content, and engaging guests.

From placing cameras strategically to knowing your church's culture, here are some tips on livestreaming your worship services once doors reopen.

As states reopen, should churches keep livestreaming worship services? We asked a digital ministry expert who started streaming long before the pandemic.

Two companies and 48 musicians came together for a virtual concert that raised $50k+ for those affected by COVID—and they streamed it with Switcher Studio.

What's a conference speaker to do when conferences are canceled? Here are a few ideas: beef up your website, get published, and livestream your sessions.

Check out this detailed guide on how to start a Facebook Watch Party so that you can create an easy, coviewing experience for both live and prerecoded video

To help those in our hometown stay connected from a distance, we’re giving three free months of our livestreaming software, Switcher Studio, to select metro Louisville area nonprofits, news organizations, and small businesses.

If you're livestreaming your church services, check out these tips on writing compelling titles, prepping graphics and CTAs, and encouraging viewers to engage.

Nobody likes a buffering video or a slow network. Learn how to match your livestream quality with your upload speed — and how and when to bring your own internet to a stream.

We're digging into the data to show you how real news stations are driving on-air viewership and revenue through strategic use of Facebook Live.

Should you livestream your church services to Facebook, YouTube, your own website, or a paid platform? Here we compare the most popular options for churches.

Livestreaming is the perfect companion for radio content — and the perfect (next) medium for radio companies. Repurpose your content, expand your audience, and drive more ads.

Livestreaming your church services doesn't have to require an expensive setup. We'll show you the best worship equipment that's flexible and scalable.

Peak viewers, minutes viewed, watch time, retention — what do these metrics mean? And which ones matter? Here's your guide to Facebook Live metrics.

Displaying worship lyrics in your church livestreams makes it easy for everyone to participate. We'll show you how to screenshare lyrics from ProPresenter or EasyWorship or insert lyrics manually into Switcher Studio.

Church leaders have unique considerations when it comes to adopting new technologies. Here are eight ways in which livestreaming your services could benefit your members and communities.

Make your live video dreams a reality by putting them into a content calendar. This post take you through all the steps.

From your color palette to your fonts, here are five elements you should consider to ensure your live videos feel consistent and on-brand.

Promoting your live videos — both before and after your stream — can seriously increase your viewership. These simple promotion ideas have a big impact.

Capture all the action by choosing the right camera angles for your next live video. These tips will help — whether you're streaming an interview or a sporting event.

From product demos to thought leadership, there are endless business use cases for live video. Here are five examples of brands creating amazing live content.

Ready to design a set for your live videos? Follow these tips to create a background and foreground that are eye-catching and on-brand.

Sound advice for your ... sound: Learn the basics of audio for livestreaming — like how your iOS devices capture audio and how to use mics to ensure you get the quality you want.

From showcasing your customers to going behind the scenes in your office, there are myriad ways to use video to build your brand on LinkedIn. Check out these simple ideas to get started.

Before you go live, make sure you have all your bases covered. Here's a list of things to prep to ensure your live video is a success — and, yes, lights and camera are among them.

Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.

Switcher Studio 4.0 is our biggest update in a year for live video creators. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of UX improvements.

Ready to create a livestream on YouTube? We'll show you step by step how to livestream to YouTube and where to get started.

It's easy to go live on facebook from your iPhone, iPad, or your computer. We'll show you each step and what to expect as you get ready to go live.

By connecting your drone's remote controller to your iPhone, you can stream live video from a drone into your Switcher productions. We'll cover the whole process in 11 quick steps.

See how easy it is to connect Switcher Studio and Microsoft Stream.

The call to action, or CTA, is where you let viewers know what you want them to do, and it should support the goal you set for the broadcast or livestream.

Setting up a livestream using Wifi or ethernet can be a good solution for having more control over your networking when going live on Facebook or YouTube.

Using Google WiFi to power your live video streaming setup and Switcher Studio multi-camera app

Learn how to play by Facebook's livestreaming and copyright rules to avoid your live and prerecorded videos from getting flagged or removed.

Step by step instructions to help you get video files into your camera roll with relying on iCloud by using email, AirPlay or Dropbox.

Increase the production value of your Facebook Live broadcasts by adding graphics or logos. Follow these simple steps to add your logo to a livestream.

Streaming games on Facebook Live allows students, alumni and fans to be in the moment with the rest of the crowd no matter where they are.

Use these adapters to bring audio in to your iPhone or iPad from a microphone or audio mixer.