Here is what you need to know:
Do not publish live video streams with only images (e.g., static, animated, or looping images)
Do not use live-stream polls associated with unmoving or ambient broadcasts.
Don't use pre-recorded video to trick your audience into thinking it is live.
Does this mean I can't do polling during my brodcasts?
How will it be enfored? What are the reprecussions?
Start your video with a logo, intro video or short establishing shot - but be sure to quickly get into your content.
Intersperse b-roll during your broadcast to make the commentary more interesting.
Share a short interview with a customer during your Facebook Live and throw back to your show.
End your live stream with a title card or image for a few seconds. Give viewers information on where they can go to learn more.
Give me the skinny - TLDR:
Don't use photos, polls or pre-recorded content and stream them on Facebook as though they were live.
Do use graphics and video "during" your stream to increase production value and engagement.
If you are only using static images consider making a Photo Post. Ask people to respond to graphics rather than a live looping video.
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About the Author
Nick is a livestreaming and social video expert and leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond and has garnered features in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is also a member of the highly competitive Endeavor Entrepreneur network.