Nick Mattingly

CEO & Co-Founder: Nick is an industry expert with 10+ years experience in video streaming, online monetization and new technologies. Nick offers a hands-on approach to groups and organizations when a project will benefit from new communication technologies.

Recent Posts

Switcher Studio 3.7 Update

By Nick Mattingly on Apr 5, 2018 12:26:14 PM

Switcher Studio 3.7 introduces mobile iOS multi-camera 4K 

 
Topics: Latest News
Continue Reading

How to Set Measurable, Attainable Goals for Live Video

By Nick Mattingly on Mar 21, 2018 1:00:00 PM

In our post, How to Plan Your First Live Video, we offer a blueprint for live video success. The first task in that list is: Identify your goals and message.

Why is this important? Live video is still novel and exciting. It would be easy to just hit the “Go Live” button on Facebook or YouTube and see what happens. But live video isn’t just the newest digital toy. When used effectively, it can be a strong marketing tool for your business.

Continue Reading

Why Facebook Live Is Right for Your Business

By Nick Mattingly on Feb 20, 2018 9:34:37 AM

Remember when Facebook began as a social network for college students in 2004? Or when YouTube followed in 2005 with those first cat videos? Maybe not, but it’s hard to deny the influence of these internet giants today, not just for entertainment purposes but as business influencers.

Video has been a central component of the growth of these platforms. Content marketing and social media strategies have replaced traditional advertising, and the advent of online video has changed the way we consume information. According to Forbes, over half a billion people watch videos on Facebook every day.

Topics: Tips & Tricks
Continue Reading

Switcher, Inc. Selected as a Google Startup Grind Top 50 Company

By Nick Mattingly on Feb 12, 2018 10:56:22 AM

REDWOOD CITY, CA – February 5, 2018 – Startup Grind today announced the induction of 50 Companies to the 2018 Class of Startups. The Startup Program recognizes the Top 50 companies selected out of 130 companies handpicked from 115 countries, 400 cities around the world to exhibit Startup Grind Global 2018.

Topics: Latest News
Continue Reading

Facebook Newsfeed

By Nick Mattingly on Jan 23, 2018 4:21:14 PM

January 4th, Mark Zuckerberg said his personal challenge for 2018 is

making sure that time spent on Facebook is time well spent."

This move will shift the focus in the Facebook News Feed to friends and family while prioritizing content that

"sparks conversations and meaningful interactions between people."

Some marketers are calling it the “End Times” for Pages and businesses on Facebook.

Is this true?

How will this affect your reach as a business? What steps can you take to still be relevant and maximize ROI?

Topics: Latest News
Continue Reading

Net Neutrality: There's Still Time to Save It

By Nick Mattingly on Dec 15, 2017 11:34:53 AM

Yesterday, the FCC voted to repeal #NetNeutrality.

Continue Reading

How to grow your business or brand using Facebook Live

By Nick Mattingly on Dec 13, 2017 2:48:38 PM

Who is this for: Anyone that owns a business or is building a personal brand. This isn’t just for “new” businesses but your established businesses could benefit too.

Hosted by: Erin Cell & Joel Comm

 

Continue Reading

Switcher Studio 3.5 Update

By Nick Mattingly on Nov 3, 2017 9:54:45 AM

Your feedback and support has enabled us to build the best mobile video solution using iPhones and iPads. Our latest release expands on the Switcher platform by adding:

Continue Reading

Facebook Streaming Outage

By Nick Mattingly on Oct 6, 2017 3:00:00 PM

10/6/2017, 11:45 PM, UPDATE:

From Facebook: A fix has been deployed to production. If you are still experiencing issues with this they will clear up shortly.

10/6/2017, 6:10 PM, UPDATE:

From Facebook: We are aware of ongoing issues with the JS SDK failing to load for sites using RequireJS. We are actively working on a fix and expect it to get pushed shortly. 

Continue Reading

Best Budget WiFi Router for Live Video

By Nick Mattingly on Sep 21, 2017 9:00:00 AM

I can't count the number of times I've complained about Time Warner Cable (now Spectrum) or been at a friends house as they complain about their internet. I've even gone as far as to turn off the WiFi on my phone while lying in bed because my cellular LTE connection is faster than my home intenet.

Turns out my problems weren't due to TWC - there were WiFi deadspots in our house.

Continue Reading