TikTok Monetization Requirements: How to Get Monetized in 2026

To get monetized on TikTok through the Creator Rewards Program, you need to:

• Be 18 or older

• Have at least 10,000 followers

• Reach 100,000 video views in the last 30 days

• Use a Personal account in one of eight eligible countries

• Post original videos longer than one minute

Other paths, like TikTok Shop and affiliate marketing, have lower follower minimums (or none at all).

That's the short version. The longer version depends on which program you're going for, since each one has its own rules, its own payout model, and its own learning curve (TikTok gives you more ways to get paid than most people realize).

In this guide, I'll walk through every TikTok monetization requirement program by program, how much each one realistically pays, why applications get rejected, and how to start earning before you hit 10,000 followers.

Can you make money from TikTok?

It may just seem like it’s for fun and laughs, but you certainly can make money from TikTok. In fact, if you do it right, it can be a revenue generating machine. 

Plenty of creators make real money on TikTok, but it rarely comes down to one viral video. What you earn depends on your views, engagement, audience, and which programs you join (plus how many of them you stack).

TikTok pays creators directly through the Creator Rewards Program, Subscription, LIVE Gifts, and Video Gifts. You can also earn from brands and sales through TikTok One, TikTok Shop, and affiliate marketing.

Which TikTok monetization program fits you?

Your best starting point depends mostly on your follower count and what you want to make. Here's where to focus first.

Not sure where you stand? The Creator Monetization Center in TikTok Studio shows which programs your account qualifies for.

What is the TikTok Creator Rewards Program?

Let me first rewind the tape for a second. To understand the Creator Rewards Program, you need to know a little about the Creator Fund. 

You might be familiar with the Creator Fund as a way for folks to earn on TikTok. The Creator Fund was a feature that compensated creators for their content based on their views and engagement. 

I say was because on December 16, 2023, TikTok officially shut it down. The platform didn't leave creators high and dry, though. It introduced the Creator Rewards Program to take its place.

The Creator Rewards Program, as defined by TikTok, is a rewards program designed to help creators foster their creativity and generate higher revenue potential. More simply, this program helps give out money to creators who create videos that meet the program’s standards. 

So, why the retirement of the Creator Fund? Because it was unpopular with TikTok creators. According to some creators, the payments were low and static, making them not want to film videos anymore. Because of this, TikTok decided to change things up. 

The new program aims to help creators earn more easily. That is, if they can continue to put out high-quality, original content that’s aligned with the program’s video requirements.

TikTok has kept refining the program since launch. In spring 2025, it added Additional Reward, an extra payout for videos that are well-crafted, spark meaningful conversation, and show expertise in a niche. Your total rewards are your Standard Reward plus any Additional Reward you earn.

Who is eligible for the Creator Rewards Program?

Here's who can join the Creator Rewards Program, according to TikTok's Creator Academy:

• Age: You must be 18 or older.

• Followers: You need at least 10,000 followers.

• Views: You need at least 100,000 video views in the last 30 days.

• Account type: Only Personal accounts qualify. Business accounts and government, politician, and political party accounts can't join.

• Location: You must be based in, and have an account registered in, the United States, United Kingdom, Germany, Japan, South Korea, France, Mexico, or Brazil.

• Account standing: Your account needs to follow TikTok's Community Guidelines and Terms of Service.

The 100,000-view requirement is a rolling 30-day window. A video that went viral six months ago won't count toward it, so steady recent posting matters more than one past hit.

Once you're in, stay on the right side of the rules: no tampering with the program, no fraudulent activity (like buying followers or views), and no Community Guidelines violations. Be good, and you should be good.

What are the video requirements?

And now we get to the video requirements. This is what you need to have your videos qualify. 

Content made by you 

The phrase "high-quality, original content" keeps popping up as a requirement. But what does that really mean?

According to TikTok, this means videos need to be designed, filmed, and produced by you. Duets and Stitches don't qualify, and neither do videos made with Photo Mode, ads, paid promotions, or sponsored content.

Content with minimal original input (reposted clips, split-screen reactions, slideshows) is out too. A video of you talking about your black cat's favorite toys and treats? You've got a winner, as long as it's over a minute long and at least 1080p.

How long does a TikTok video have to be to make money?

To earn from the Creator Rewards Program, a TikTok video has to be longer than one minute. TikTok's wording is "over 1 minute long," so a video that lands at exactly 60 seconds is cutting it close; give yourself a few seconds of buffer.

There's plenty of room above that. You can upload videos up to 60 minutes long on TikTok.com, so tutorials, stories, and Live highlights all count as long as they're original. Shorter videos still help you grow your views and followers; they just won't earn Creator Rewards on their own.

1,000 qualified views

Last but not least: each video needs at least 1,000 views on the For You feed before it starts earning. It also has to follow TikTok's Terms of Service, Community Guidelines, Creator Code of Conduct, and Copyright Policy.

Not every view counts toward your rewards, though. According to TikTok, a view is a qualified view when:

• Watch time: Someone watches for at least five seconds (or at least 30 seconds if they found your video through search).

• Unique viewers: Multiple views from the same account count as one.

• Interest: The viewer didn't tap "Not interested."

• Location: The view comes from a country where the Creator Rewards Program is available.

Fraudulent views, paid views, ads, and sponsored content never count.

I know, it's a lot to take in. Don't bounce yet! Further down, I'll cover ways to start earning whether or not you join this particular program.

How to join the Creator Rewards Program 

If you meet the requirements, here's how to apply:

1. Open TikTok and go to your Profile.

2. Tap the Menu button (☰) in the top right.

3. Select TikTok Studio, then Creator Rewards Program.

4. Submit your application. TikTok says you'll hear back within three days.

Want to see every program you qualify for at once? Check the Creator Monetization Center. In the app, go to your Profile, tap TikTok Studio, then select Monetization (or "More ways to get paid"). The "Programs for you" section lists the programs your account is eligible for.

Why TikTok monetization applications get rejected

If your application is denied or your videos stop earning, it usually comes down to one of these:

• Business account: The Creator Rewards Program only accepts Personal accounts. If you switched to a Business account, switch back before you apply.

• Location: Your account has to be registered in one of the eight eligible countries.

• Recent views: Your 100,000 views have to come from the last 30 days.

• Content flags: Unoriginal or low-quality content (split screens, slideshows, reposts), clickbait, or personal or business contact info in your profile can make you ineligible.

• Violations: Five video violations in 30 days make your account ineligible, and five total account violations make it permanently ineligible.

[H4] How to appeal

If TikTok marks a video ineligible, you have 80 days to appeal. If your account is disqualified, you have 30 days. Open your Inbox in the TikTok app, tap the notification, and select "Submit an appeal."

How much can you make from TikTok?

The question I know you’ve probably been waiting for me to answer: “How much can I make from TikTok?” Sorry folks, but the answer to this question is complicated. Here’s why. 

Your Creator Rewards earnings have two parts: a Standard Reward and, for videos that qualify, an Additional Reward. Both are tied to your qualified views and your RPM (revenue per mille, or your average rewards per 1,000 qualified views).

Your RPM moves with your video's performance, search value, engagement, and what TikTok calls audience commercial value: who's watching and how valuable that audience is to advertisers. That's why two creators with the same view count can earn very different amounts.

How to estimate your TikTok earnings

Use this formula with the RPM shown in your Creator Rewards dashboard:

(Qualified views ÷ 1,000) × your RPM = estimated earnings

Here are some RPM examples to show the math. Your Creator Rewards dashboard shows your real number.

Creator Rewards is also just one income stream. LIVE Gifts, Subscription, TikTok Shop commissions, and brand deals each pay on a different model, so your total depends on which ones you use. You can join the Creator Rewards Program, only host live streams, only promote TikTok Shop products, or mix and match.

How to increase your chances of earning on TikTok

Before you go posting, you need to know a few key monetization strategies to boost your chances of earning (with or without the Creator Rewards Program). Here are some ways to increase your chances of success on TikTok. 

Post consistently 

If you take away anything, let it be this: Post consistently on TikTok. This is key to increasing your chance of earning whether you use the Creator Rewards Program, TikTok Shop, or affiliate marketing. 

Regular posting of content will keep your profile fresh and sustain audience interest over time. It will also help you establish a more notable presence on the platform. Ideally, you should be posting once a day. 

Keeping content original when you’re posting isn’t always the easiest, so don’t be afraid to dip your toes into trending challenges and topics. This will alleviate any “creators block” you may have and can boost your visibility and interaction rates. 

Stream TikTok Lives

Live streaming on social media isn’t anything new, but streaming on TikTok is a great way to earn more.

Streaming on TikTok Live comes with the usual streaming perks — you can easily connect with more people, interact with viewers in real-time, and build up your community. But there are a couple of other perks to utilizing TikTok Lives specifically. 

The first is longer content. A Live gives you room to demo a product, host a workout, teach a lesson, or just hang out with your community. Afterward, you can turn the best moments into clips over a minute long, which makes them eligible for the Creator Rewards Program (as long as they follow the other video rules).

The other perk is that you can easily monetize your streams. Viewers buy coins and send LIVE Gifts, and TikTok converts those gifts into Diamonds you can collect as rewards. If you're part of the TikTok Shop, you can also promote and link products during your live stream (but more on that later).

To monetize a Live, you need to be at least 18 (19 in South Korea), keep your account in good standing, and be in a region where LIVE Gifts are available, according to TikTok's LIVE monetization requirements. Whether you can go live at all also varies by account and region. If you don't see the option, you can apply to live stream through TikTok.

Make your TikTok Lives look (and earn) better

The more engaging your Live, the longer people stick around (and the more chances they have to send a gift).

With Switcher, you can produce a multicamera stream using your iPhone, iPad, or Mac, bring on remote guests, add graphics and on-screen links, and send it all to TikTok through RTMP (once TikTok gives your account a stream key).

When you're done, share clips from your stream to TikTok and turn your best moments into new videos.

Land brand deals through TikTok One

Get collabing! TikTok One is TikTok's platform for brand partnerships. It combines what used to be TikTok Creator Marketplace and TikTok Creative Challenge, so you can find brand campaigns, create authentic ads, and manage payment in one place.

If you join as a creator, you’ll gain access to a selection of brands seeking to work with those who will amplify their products. The best part: connections aren’t randomly made. You’ll be matched with brands in the same niche as you. This targeted approach means that your collaborations aren’t just profitable but authentic, too. 

Taking part in TikTok One can boost your content's reach and impact while also giving you a steady revenue stream. Just know there are some eligibility requirements to join as a creator.

To join TikTok One as a creator, you need to be 18 or older and have at least 10,000 followers (both can vary by region). You also need to have published at least 3 posts and reached at least 1,000 post views, both within the last 30 days.

Before you start pitching, it helps to have a media kit ready.

Use the TikTok Shop 

If you hop onto TikTok, you’ve likely seen videos on your For You page linking products to the TikTok Shop. If you’re a creator, why not join in and make some money? 

A quick rundown: The TikTok Shop was launched in September 2023 and is an e-commerce feature within the app. It gives brands, merchants, and creators the tools to sell through shoppable content. 

Creators can link to products in their videos, live streams, or product showcase tabs, allowing customers to browse and buy, all in-app. When a customer makes a purchase, the creator will receive commission. 

To be eligible to join the TikTok Shop as a creator, you need to check off a few requirements (I know, this comes as a shock). You need to meet TikTok's Community Guidelines, be at least 18 or older, have at least 1,000 followers, and pass an account risk evaluation. Meet the criteria, and you can start applying. 

Earn with affiliate marketing 

If you want to promote products you love that aren’t on the TikTok Shop, consider using affiliate marketing instead. 

Promote products with an affiliate link generated by a partner platform. When someone purchases from said link, you’ll earn commission. This can be a passive way to earn income because anyone can click on your profile, click the links in your bio, and make a purchase. Just make sure you’re making consistent videos to get your profile out there. 

Good news, bad news. Good news: There are usually no requirements to apply to become an affiliate with companies. Bad news: You still need to apply. But applying is usually easy, and there are plenty of companies out there to work with. 

If you want somewhere that has a lot of product options to promote, try the Amazon Associates Program. Otherwise, if you’re looking for something more niche, search Google using a term for the industry you want to make content for with the words” affiliate program.” For example, if you’re a creator who loves styling clothes, look up “clothing affiliate program.” 

More ways TikTok pays creators

TikTok has a few more programs worth knowing about. Eligibility varies by market, so check TikTok Studio to see which ones you can join.

• Subscription: Fans pay monthly for perks like badges, exclusive videos, and benefits you customize.

• Video Gifts: Viewers send gifts in the comments of eligible videos, and TikTok converts them to Diamonds.

• Series: Package a collection of videos (a workout plan, a recipe course, a tutorial run) that viewers pay to unlock.

• Work With Artists: Get rewarded for creating videos in campaigns that feature new songs and musicians.

• Post contests: Compete for rewards in categories like film and TV, sports, learning, and automotive.

• Effect House rewards: Earn for building effects other creators use.

Build income you control alongside TikTok

TikTok's programs are absolutely worth joining. They also come with rules TikTok sets: which countries qualify, how many followers you need, and what content earns.

That's why it's smart to add at least one income stream you run yourself, so a policy update or a slow month in one program doesn't stall everything (no shade to TikTok; it's just good business).

A few options that pair well with a TikTok audience:

• Paid memberships: Offer exclusive videos to subscribers on your own site.

• Ticketed live events: Sell access to classes, workshops, or shows.

• On-screen links while you're live: Point viewers to a donation link (like PayPal) or your merch store.

• Live shopping: Feature your own Shopify products during a stream.

• Multistreaming: Go live on several platforms at once so one stream reaches viewers beyond TikTok.

You can do all of this with Switcher. Memberships and ticketing are included on our Suite plan, and you can stream to up to 20 platforms at once. Start a free 14-day trial to see how it fits your setup.

TikTok Monetization FAQs

How long does a TikTok video have to be to make money?

For the Creator Rewards Program, a video has to be longer than one minute. Give yourself a few seconds of buffer past 60 seconds.

What are the requirements to get monetized on TikTok?

For the Creator Rewards Program, you need to be 18 or older, have 10,000 followers and 100,000 video views in the last 30 days, use a Personal account in an eligible country, and post original videos over one minute. TikTok Shop requires 1,000 followers, and affiliate marketing has no follower minimum.

How old do you have to be to make money on TikTok?

18 or older for most monetization programs, including the Creator Rewards Program, TikTok Shop, TikTok One, and LIVE Gifts; 19 in South Korea.

Do you need a lot of followers to make money on TikTok?

It depends on the method. The Creator Rewards Program and TikTok One require at least 10,000 followers, and TikTok Shop requires 1,000. Affiliate marketing has no follower minimum, and access to going live varies by account and region.

How much does TikTok pay per 1,000 views?

It depends on your RPM, which changes with your video's performance, engagement, search value, and audience. Divide your qualified views by 1,000 and multiply by the RPM in your Creator Rewards dashboard to estimate earnings.

How many views do you need to get paid on TikTok?

To join the Creator Rewards Program, you need 100,000 video views in the last 30 days, so older viral videos don't count toward it. Once you're in, each video needs at least 1,000 For You feed views before it starts earning.

Can a business account be monetized on TikTok?

Not through the Creator Rewards Program, which only accepts Personal accounts. Switch back to a Personal account before you apply.

Which countries can join the TikTok Creator Rewards Program?

The United States, United Kingdom, Germany, Japan, South Korea, France, Mexico, and Brazil.

How do you get paid from TikTok?

After you verify your identity, you can withdraw rewards to PayPal, Pix, or a bank account, depending on your region. TikTok says withdrawals are typically processed within 72 hours, though your bank may hold funds longer.

Is money from TikTok taxable?

It can be. TikTok says you're responsible for any taxes on your rewards based on your local laws, and you can review your tax setup in your TikTok dashboard. TikTok doesn't give personal tax advice, so check with a tax professional.

What's the difference between the TikTok Creator Fund and the Creator Rewards Program?

The Creator Fund paid out based on views and engagement but was criticized for low, static payments. TikTok shut it down on December 16, 2023, and replaced it with the Creator Rewards Program, which rewards original videos over one minute and factors in performance, search value, engagement, and audience commercial value.

Can you make money on TikTok without going viral?

Yes. TikTok Shop commissions, affiliate marketing, Subscription, and brand deals through TikTok One don't depend on any one video going viral, unlike the Creator Rewards Program, which is tied to view counts.

Create TikTok content faster with Switcher

Whichever TikTok monetization program you start with, the same two habits help: posting consistently and giving viewers a reason to keep watching. Longer, higher-quality videos and Lives do both.

Switcher helps you create polished multicamera videos and live streams from your iPhone, iPad, or Mac. You can go live on TikTok through RTMP when your account has stream key access, then turn your best moments into clips for TikTok.

With built-in multistreaming, you can go live on up to 20 platforms at once, so you can reach your audience everywhere they are without extra work. Try Switcher free today!