As the inimitable Ron Swanson once warned, “Never half-ass two things. Whole-ass one thing.” Unfortunately, that’s easier said than done when it comes to tech and tactics for your business.
You’ve probably heard the stats on live video being the content type that results in the most engagement, which should make livestreaming an obvious way for brands to connect with their audiences. Yet a lot of companies aren’t leveraging this medium — they’re either using highly produced prerecorded videos, or they haven’t gotten on the video train at all. Here’s a look at five brands that are successfully using live video to promote themselves, add authenticity to their brands, build brand loyalty, and increase engagement.
The Switcher team is pretty picky about the conferences we go to. And as a marketer, you may also find it hard to decide which ones are worth your time and budget to attend. Luckily, we’ve found some that we really like and find a lot of value in attending. Here are the top four for the Switcher team:
Last week we talked about why native LinkedIn video is so important for B2B companies. It combines the targeting power of a B2B platform with the performance power of native video posts. But even if you’re sold on its potential, you may not be sure where to start when it comes to adding LinkedIn video to your marketing plan. The specific videos you choose to create will depend on the business goals you’ve established for your marketing efforts, but here are a few all-purpose video ideas perfect for building your brand:
Prior to late 2017, the only way to post videos to LinkedIn was by sharing YouTube and Vimeo links. These days, however, videos can be created and posted natively on LinkedIn and from within LinkedIn's mobile app itself. Native LinkedIn videos perform better in user feeds than shared YouTube links, allowing more people to see and view your content. Posting videos can help you build trust, reinforce your brand, and give others a look into who you are and how you operate. They also convey emotion better than text content. Here's a look at how to add videos to LinkedIn — whether on your profile, pages, and groups.
For companies using content marketing to drive traffic and generate leads, it’s important not to overlook the unique value that LinkedIn offers. As a social media platform, LinkedIn is particularly useful for B2B marketers, allowing you to leverage your industry contacts to increase reach. Couple this with the power of native video posts and you have yourself a winning combo: engaging, high-performing content reaching targeted audiences. Here are a few reasons it’s time to add LinkedIn video to your marketing strategy if you haven't already done so: