The World of Video is Changing

Oct 12, 2015 2:21:00 PM

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The World of Video is Changing—Will You Make the Switch?

 

The evolution of video for the YouTube generation - A lot has changed in 10 years

2005:
  • YouTube is born, purchased by Google
  • Mini DV is the format of choice
  • Linear tape only holds 1 hour of video
  • Video is posted to the web for the first time
2010:
  • YouTube receives over 3 billion views per day
  • FlipUltra HD camera bring 720p
  • 8GB of storage holds 4 hours of video
  • Making video becomes more accessible
2015:
  • YouTube reaches more 18-49 year olds than any cable network in the US
  • iPhone 6s launches
  • 128 GB storage holds 60 hours of HD video
  • 128 GB storage holds 6 hours of 4k video
  • Video sharing is the new norm
 
 
 

How people are watching video on their phones - Smartphone Usage in the US

 

Younger Americans: 18-29 year-olds
  • 75% watch videos on their phone
  • 93% use their phone to prevent boredom
Older Americans: 50+
  • 31% watch videos on their phone
  • 55% use their phone to prevent boredom
 

*Videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019

Millions are streaming, Billions are watching 

FB Live
Facebook’s in-app video streamer
4 billion videos watched every day
 
Twitch
Streaming channel for gamers
100 million unique viewers/month
 
Meerkat
Live broadcast app platform
2 million active users
 
Periscope
Stream live from your phone
10 million users

 

*Numbers as of September 2015

 

2015 Top-Paid YouTubers - Focus on Quality and Post Often to Build Your Audience

Gaming

PewDiePie
Felix Kjellberg
$12 million
40,353,256 subscribers
 
Sketch Comedy

Smosh
Ian Hecox and Anthony Padilla
$8.5 million
21,443,653 subscribers
 
Music

Lindsey Stomp
Lindsey Stirling
$6 million
7,219,232 subscribers

 

Comedy

RhettandLink
Rhett McLaughlin and Charles Lincoln Neal III
$4.5 million
3,836,398 subscribers
 
Beauty and Make-Up

MichellePhan
Michelle Phan
$3.5 million
8,159,790 subscribers
 
Cooking

RosannaPansino
Rosanna Pansino
$2.5 million
4,944,000 subscribers

 

 

Point and Shoot - Opportunities in every market at every skill level

 

Church Services
18.2 million hours worth of footage a year
300,000 services X 1 hour X 52 weeks
36 million potential viewers
60 median attendees X 600,000 weekend services
 
Local Government Meetings
2.03 million hours worth of footage a year
39,044 general purpose local governments X 1 hour sessions X 52 weeks
1.3 million potential viewers
25,000 average city size X 52 weeks
 
Little League Baseball Games Worldwide
4.8 million hours worth of footage a year
200,000 teams X 12 games per season X 2 hours per game
14.4 million potential viewers in the U.S. alone
2.4 million participants nationwide X 6 family members per player
 
Birthday Parties
642 million hours of footage a year
321 Million birthdays X 2 hours per party
1.2 billion potential viewers
321 Million birthdays X 4 friends that didn’t RSVP


*By 2019, it would take close to 2 years to watch the amount of video that will be uploaded every second

The New Mobile Studio:

- Multiple Angles
- Stream Live Video
- Record HD Quality
- Easy to Monitor Audio
- Insert PowerPoint or KeyNote
- Add Graphics and Effects

 

Create Something Worth Watching - Visit switcherstudio.com to get started

 

Nick Mattingly

Written by Nick Mattingly

CEO & Co-Founder: Nick is an industry expert with 10+ years experience in video streaming, online monetization and new technologies. Nick offers a hands-on approach to groups and organizations when a project will benefit from new communication technologies.