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The World of Video is Changing — Will You Make the Switch?
The evolution of video for the YouTube generation — a lot has changed in 10 years
2005:
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2010:
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2015:
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How people are watching video on their phones — smartphone usage in the US
Younger Americans: 18-29 year-olds
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Older Americans: 50+
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*Videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019
Millions are streaming, billions are watching
FB Live
Facebook’s in-app video streamerFour billion videos watched every day
Twitch
Streaming channel for gamers100 million unique viewers/month
Meerkat
Live broadcast app platformTwo million active users
Periscope
Stream live from your phone10 million users
*Numbers as of September 2015
2015 Top-Paid YouTubers — Focus on Quality and Post Often to Build Your Audience
Gaming
- PewDiePie
- Felix Kjellberg
- $12 million
- 40,353,256 subscribers
Sketch Comedy
- Smosh
- Ian Hecox and Anthony Padilla
- $8.5 million
- 21,443,653 subscribers
Music
- Lindsey Stomp
- Lindsey Stirling
- $6 million
- 7,219,232 subscribers
Comedy
- RhettandLink
- Rhett McLaughlin and Charles Lincoln Neal III
- $4.5 million
- 3,836,398 subscribers
Beauty and Make-Up
- MichellePhan
- Michelle Phan
- $3.5 million
- 8,159,790 subscribers
Cooking
- RosannaPansino
- Rosanna Pansino
- $2.5 million
- 4,944,000 subscribers
Point and Shoot — Opportunities in every market at every skill level
Church Services
- 18.2 million hours worth of footage a year
- 300,000 services X 1 hour X 52 weeks
- 36 million potential viewers
- 60 median attendees X 600,000 weekend services
Local Government Meetings
- 2.03 million hours worth of footage a year
- 39,044 general-purpose local governments X 1-hour sessions X 52 weeks
- 1.3 million potential viewers
- 25,000 average city size X 52 weeks
Little League Baseball Games Worldwide
- 4.8 million hours worth of footage a year
- 200,000 teams X 12 games per season X 2 hours per game
- 14.4 million potential viewers in the U.S. alone
- 2.4 million participants nationwide X 6 family members per player
Birthday Parties
- 642 million hours of footage a year
- 321 Million birthdays X 2 hours per party
- 1.2 billion potential viewers
- 321 Million birthdays X 4 friends that didn’t RSVP
The New Mobile Studio:
- Multiple Angles
- Stream Live Video
- Record HD Quality
- Easy to Monitor Audio
- Insert PowerPoint or KeyNote
- Add Graphics and Effects
Create Something Worth Watching
Visit switcherstudio.com to get started.
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