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Switcher Blog

Livestreaming Infographic: How the World of Video is Changing

by Nick Mattingly
October 12, 2015

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The World of Video is Changing—Will You Make the Switch?

 

The evolution of video for the YouTube generation - A lot has changed in 10 years

2005:
  • YouTube is born, purchased by Google
  • Mini DV is the format of choice
  • Linear tape only holds 1 hour of video
  • Video is posted to the web for the first time
2010:
  • YouTube receives over 3 billion views per day
  • FlipUltra HD camera bring 720p
  • 8GB of storage holds 4 hours of video
  • Making video becomes more accessible
2015:
  • YouTube reaches more 18-49 year olds than any cable network in the US
  • iPhone 6s launches
  • 128 GB storage holds 60 hours of HD video
  • 128 GB storage holds 6 hours of 4k video
  • Video sharing is the new norm
 
 
 

How people are watching video on their phones - Smartphone Usage in the US

 

Younger Americans: 18-29 year-olds
  • 75% watch videos on their phone
  • 93% use their phone to prevent boredom
Older Americans: 50+
  • 31% watch videos on their phone
  • 55% use their phone to prevent boredom
 

*Videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019

Millions are streaming, Billions are watching 

FB Live
Facebook’s in-app video streamer
4 billion videos watched every day
 
Twitch
Streaming channel for gamers
100 million unique viewers/month
 
Meerkat
Live broadcast app platform
2 million active users
 
Periscope
Stream live from your phone
10 million users

 

*Numbers as of September 2015

 

2015 Top-Paid YouTubers - Focus on Quality and Post Often to Build Your Audience

Gaming

PewDiePie
Felix Kjellberg
$12 million
40,353,256 subscribers
 
Sketch Comedy

Smosh
Ian Hecox and Anthony Padilla
$8.5 million
21,443,653 subscribers
 
Music

Lindsey Stomp
Lindsey Stirling
$6 million
7,219,232 subscribers

 

Comedy

RhettandLink
Rhett McLaughlin and Charles Lincoln Neal III
$4.5 million
3,836,398 subscribers
 
Beauty and Make-Up

MichellePhan
Michelle Phan
$3.5 million
8,159,790 subscribers
 
Cooking

RosannaPansino
Rosanna Pansino
$2.5 million
4,944,000 subscribers

 

 

Point and Shoot - Opportunities in every market at every skill level

 

Church Services
18.2 million hours worth of footage a year
300,000 services X 1 hour X 52 weeks
36 million potential viewers
60 median attendees X 600,000 weekend services
 
Local Government Meetings
2.03 million hours worth of footage a year
39,044 general purpose local governments X 1 hour sessions X 52 weeks
1.3 million potential viewers
25,000 average city size X 52 weeks
 
Little League Baseball Games Worldwide
4.8 million hours worth of footage a year
200,000 teams X 12 games per season X 2 hours per game
14.4 million potential viewers in the U.S. alone
2.4 million participants nationwide X 6 family members per player
 
Birthday Parties
642 million hours of footage a year
321 Million birthdays X 2 hours per party
1.2 billion potential viewers
321 Million birthdays X 4 friends that didn’t RSVP


*By 2019, it would take close to 2 years to watch the amount of video that will be uploaded every second

The New Mobile Studio:

- Multiple Angles
- Stream Live Video
- Record HD Quality
- Easy to Monitor Audio
- Insert PowerPoint or KeyNote
- Add Graphics and Effects

 

Create Something Worth Watching - Visit switcherstudio.com to get started

 

About the Author

Nick Mattingly

Nick is a livestreaming and social video expert and leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond and has garnered features in TechCrunch, USA Today, Inc. Magazine, and BBC. Nick is also a member of the highly competitive Endeavor Entrepreneur network.

All posts by Nick M. >

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