Going live for the first time doesn't have to be intimidating. You can prep in three easy steps.

  1. Decide what you'll say.

    Why do you want to go live? What do you want to say? Come up with a few talking points and questions for the people watching. Don't overcomplicate it. Over-rehearsing and scripting can make you seem stiff.

  2. Schedule it.

    For your first Facebook Live, you'll want to make sure people know when and how to watch it. There's nothing worse than having something to say and no audience to listen. Here's a quick tutorial on how to schedule a Facebook Live broadcast.

  3. Give your audience something.

    Not a gift, exactly. But it's nice to send your viewers off with something. A call-to-action doesn't have to be a big ask. It can be leaving them with a question to respond to in the comments, it can be a request to tune in to your next live video. Just don't leave them hanging. Tell them what you want.

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About the Author

Whitney Mattingly

Whitney is Switcher Studio's head of special projects. Prior to joining Switcher, she worked in the agency world, helping clients develop their digital marketing strategies, providing training on social media best practices, crafting content, and staying on top of digital trends.

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