Whitney Mattingly

Switcher Studio Marketing Manager

Recent Posts

Creating On-Brand Visuals for Your Live Videos

By Whitney Mattingly on Jul 1, 2019 9:18:04 AM

When it comes to branding, consistency is key. Branding for live videos is no different. Your brand style tells the world what you’re all about — with a dash of your personality.

If you have a brand standards guide, GREAT! Work from that guide to develop all the live video assets you need. Incorporate your brand fonts, colors, and logos to make graphics that help drive the flow of the video.

If you don’t have a brand standards guide, fret not. We’ve got you covered. Here are the five things you need to create on-brand visuals for your live videos. By nailing down these five elements, you can make a mini brand guide to keep all of your live videos consistent. 

Continue Reading

The Best 2019 Conferences for Digital Marketers (Emphasis on Video)

By Whitney Mattingly on Mar 4, 2019 8:04:00 AM

The Switcher team is pretty picky about the conferences we go to. And as a marketer, you may also find it hard to decide which ones are worth your time and budget to attend. Luckily, we’ve found some that we really like and find a lot of value in attending. Here are the top four for the Switcher team:

Continue Reading

Lights, Camera, Wait a Sec: Logistics to Cover Before Your First Live Video

By Whitney Mattingly on Jan 22, 2019 3:02:53 PM

Going live for the first time? Hold up! Before you hit that stream button, there are a couple things you should consider. Not to brag, but we’ve gone live a few times in our day — and have run into problems along the way. Here’s a quick list of the logistics we cover before we go live and recommend you do, too.

Continue Reading

How to Build a Content Calendar for Live Video

By Whitney Mattingly on Jul 18, 2018 1:30:00 PM

Live video is a versatile tool. However, because it offers so many possibilities, you might not know where to start. Whether you’re planning your first live stream or are looking for engaging news to feature, creating a top-level content calendar is a great way to prioritize topics.

Topics: Tips & Tricks
Continue Reading

Switcher Studio’s Guide to VidCon

By Whitney Mattingly on Jun 18, 2018 5:34:03 PM

VidCon is arguably the world’s largest conference for online video. Unlike the National Association of Broadcasters (NAB) conference, which is focused on professional video, VidCon is the Comi-Con of the video world, featuring overnight YouTube sensations, as well as industry experts.

Topics: Latest News
Continue Reading

Featured User - L’Oréal

By Whitney Mattingly on May 30, 2018 2:00:00 PM

Global cosmetics and beauty company L’Oréal has employees based in 60 countries. With a mission of beauty for everybody, the company is looking to attract a workforce that reflects the audience they serve, one of different genders, ethnicities and social backgrounds.

However, recruiting early career talent has become a new challenge. “The way you attract candidates is changing, and the way you approach recruiting from colleges and universities is changing,” says Michael Lake, L’Oréal’s recruitment manager for Global Campus Activation. “The traditional way of doing a corporate presentation and talking about how great the company is or going to a career fair and talking to people who are already interested in you because otherwise they wouldn’t have stopped by is a little bit old-fashioned and doesn’t allow us to capture what we really want, which is really a very diverse candidate pool.”

Topics: User Story
Continue Reading

Roll the Replay! An expert guide to maximize replay views of your live video

By Whitney Mattingly on May 16, 2018 8:47:04 AM

You did it. You planned the content for your video and tapped the “go live” button. Your live stream was a success. Now what?

While live video is what we’re all about at Switcher Studio, oftentimes it’s the replay of the live video that outperforms the live stream itself when it comes to number of views. We’ve seen this time and again with our clients.

Topics: Tips & Tricks
Continue Reading

Featured User – Bilby Films, LLC, for Hurricane Harvey Relief

By Whitney Mattingly on Apr 4, 2018 1:30:00 PM

Hurricane Harvey made landfall in Texas on August 25, 2017. Over a four-day period it resulted in over 100 deaths and affected hundreds of thousands of homes. Relief efforts would go on for months, but one such effort took place before the storm waters even began to recede, thanks to Facebook Live and Switcher Studio.

Topics: User Story
Continue Reading

13 Ideas for Live Video Content

By Whitney Mattingly on Mar 28, 2018 12:44:51 PM

If you haven’t done much live video, it can be intimidating. (See How to Plan Your First Live Video here.) But, sometimes the biggest stumbling block is deciding what kind of content is appropriate. If you find yourself asking, do I even have any content I could use to go live? The answer is… probably more than you think.

Continue Reading

Frequency and Consistency in Live Video

By Whitney Mattingly on Mar 14, 2018 2:53:57 PM

How Important Are Frequency and Consistency in Live Video?

 

In Short, Very.

Think of a TV theme song or a commercial you can still recite years after it stopped airing. You probably remember every word because you heard it over and over again. It takes lots of repetition for those words to stick. In the marketing world, that’s called frequency. The Rule of 7 is an old marketing principle that says it takes seven impressions before someone notices your brand and will take action. There is some debate as to whether seven is the magic number, but the point is that it takes multiple “touches” for a potential customer or client to remember your brand and do whatever you are asking them to do. That’s why frequency and consistency are key components in any marketing campaign.

Topics: Tips & Tricks
Continue Reading