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Recent Blog Posts

Creating On-Brand Visuals for Your Live Videos

by Whitney Mattingly

From your color palette to your fonts, here are five elements you should consider to ensure your live videos feel consistent and on-brand.


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The Best 2019 Conferences for Digital Marketers (Emphasis on Video)

by Whitney Mattingly

Trying to decide which marketing conferences to attend in 2019? Here's a roundup of the ones we recommend — bonus points for conferences that emphasize video!


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Lights, Camera, Wait a Sec: Logistics to Cover Before Your Live Video

by Whitney Mattingly

Before you go live, make sure you have all your bases covered. Here's a list of things to prep to ensure your live video is a success — and, yes, lights and camera are among them.


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How to Build a Content Calendar for Live Video

by Whitney Mattingly

Its hard to figure out what to say when you want to go live. Use this guide to build a Live Content Calendar in 3 easy steps.


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Switcher Studio’s VidCon 2018 Guide for Video Creators and Brands

by Whitney Mattingly

We’ll be in Anaheim, live streaming with content creators for three days on the Switcher Studio Facebook Page. Check out our schedule of guests!


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How L’Oréal is Recruiting Top Talent by Livestreaming with Switcher

by Whitney Mattingly

“We wanted something that would allow us to do live broadcasts to a high standard but without a professional crew and professional cameras every time,” says Lake. A Google search led them to Switcher Studio.


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An Expert Guide to Maximizing Replay Views of Your Live Video

by Whitney Mattingly

We’re certainly not suggesting that you forgo live video. In fact, we think it’s the combination of the real-time benefits of going live with the sustainability of replay views that make this medium so great.


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How Bilby Films Used Switcher to Livestream a Hurricane Relief Concert

by Whitney Mattingly

Hurricane Harvey made landfall in Texas on August 25, 2017. Relief efforts would go on for months, but one such effort took place before the storm waters even began to recede, thanks to Facebook Live and Switcher Studio.


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13 Ideas for Live Video Content

by Whitney Mattingly

If you find yourself asking, do I even have any content I could use to go live? The answer is… probably more than you think.


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How Important Are Frequency and Consistency in Livestreaming?

by Whitney Mattingly

To build viewership and keep viewers coming back, you must engage them on a consistent basis and with a frequency that makes sense for your audience and business. Learn how frequency and consistency can help improve your live video strategy.


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About the Author

Whitney Mattingly

Whitney is Switcher Studio's head of special projects. Prior to joining Switcher, she worked in the agency world, helping clients develop their digital marketing strategies, providing training on social media best practices, crafting content, and staying on top of digital trends.

All posts by Whitney M. >

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