74% of Buyers Prefer Video to Text When Learning About Products

Dec 16, 2019 11:46:19 AM

Promo.com recently released their 2019 Online Video Statistics and Trends report, and the findings are right up our alley. Here are a few of the highlights. 

  • 56% of respondents said that Facebook was the social platform they spent the most time on.
  • 67% of respondents said YouTube was their go-to place to watch video.
  • 49% of people watch more than 5 online videos per day.
  • 52% of people prefer to watch videos on mobile.
  • 74% of people prefer to learn about products/services through videos rather than text or photos.

Check out the full infographic below or read the full report to learn more.

PROMO-video_trend_FULL_Infographic

 

Topics: Latest News

Kate Brannen Smith

Written by Kate Brannen Smith

Switcher Studio Content Strategy Manager