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Switcher Blog

74% of Buyers Prefer Video to Text When Learning About Products

by Kate Brannen Smith
December 16, 2019

Promo.com recently released their 2019 Online Video Statistics and Trends report, and the findings are right up our alley. Here are a few of the highlights. 

  • 56% of respondents said that Facebook was the social platform they spent the most time on.
  • 67% of respondents said YouTube was their go-to place to watch video.
  • 49% of people watch more than 5 online videos per day.
  • 52% of people prefer to watch videos on mobile.
  • 74% of people prefer to learn about products/services through videos rather than text or photos.

Check out the full infographic below or read the full report to learn more.



About the Author

Kate Brannen Smith

As Switcher's content strategy manager, Kate strives to answer the questions of new and expert livestreamers alike. She has spent her career in digital marketing and content strategy and now funnels that experience into helping others plan and create their own video content.

All posts by Kate S. >

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