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This is the eighth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

It’s almost time to go live, you guys! If you’ve been following along with this series, you should have a live video content strategy document that’s nearly complete — audience identified, topics chosen, goals stated, etc.

The last step in building your strategy is to determine how you’ll evaluate the effectiveness of your live videos after the fact. Which metrics will you look at to know whether your content plan succeeded?

If I’ve learned anything about church management from my decades as a pastor’s kid, it’s that church leaders have a lot on their plates, and it extends far beyond pastoral work. Sure, they preach and counsel and visit sick people. But they also run teams, hold meetings, deal with budgets, manage conflicts, and oversee basically everything. They’re like CEOs in clerical collars — or snazzy sneaks, depending on your denomination. Oh, and they answer to God. So, yeah, lots of responsibility.

This is the seventh post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

I have a friend who always says that if you have a body and you’re on the beach, then you have a beach body. Taking this sound logic and applying it elsewhere, I propose that if you’re livestreaming and you’re wearing clothes, you’re wearing livestreaming clothes.

As the inimitable Ron Swanson once warned, “Never half-ass two things. Whole-ass one thing.” Unfortunately, that’s easier said than done when it comes to tech and tactics for your business.

Today we’re rolling out Switcher Studio 4.1, the first round of major platform enhancements since 4.0 released in January. Download the updated Switcher Studio app from the App Store to get these exciting upgrades, plus standard bug fixes and stability improvements. (If you don't already have one, you'll need a Switcher Studio account to use the app.)

Switcher Studio co-founder and CEO Nick Mattingly was selected as an Endeavor Entrepreneur at Endeavor’s 87th International Selection Panel in Madrid, Spain, last month.

Endeavor is a nonprofit whose mission is to identify, mentor, and accelerate the best high-impact entrepreneurs around the world, specifically those with the greatest potential to create jobs and transform economies in their regions. It functions by connecting promising new entrepreneurs with the resources and mentors they need to succeed.

Widely considered one of the top journalism schools in the country, Arizona State University’s Walter Cronkite School of Journalism takes a “teaching hospital” approach within its newsroom. This means experimenting with the latest tools — going beyond what even many commercial newsrooms have tried — to find transformational technologies that help reporters find, cover, and disseminate the latest news.

LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform, which boasts more than 610 million users worldwide, has dubbed the new feature LinkedIn Live.

This is the fifth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

From marketers and entrepreneurs to influencers and nonprofits, there are lots of people out there who like the idea of live video but aren’t sure what to stream about. They may be sold on the benefits of livestreaming but short on topic ideas. If that’s you, don’t be dismayed. Coming up with topics and ideas for your livestreams is a fun and crucial step — but it’s not the first step. And if you’re running into trouble generating ideas, it may be because you haven’t yet done the earlier steps in developing a live video content strategy.