Kate Brannen Smith

Switcher Studio Digital Content Strategist and Writer

Recent Posts

5 Types of LinkedIn Videos to Build Your Brand

By Kate Brannen Smith on Feb 1, 2019 11:25:06 AM

Last week we talked about why native LinkedIn video is so important for B2B companies. It combines the targeting power of a B2B platform with the performance power of native video posts. But even if you’re sold on its potential, you may not be sure where to start when it comes to adding LinkedIn video to your marketing plan. The specific videos you choose to create will depend on the business goals you’ve established for your marketing efforts, but here are a few all-purpose video ideas perfect for building your brand:

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Why Native LinkedIn Video Matters for Businesses

By Kate Brannen Smith on Jan 23, 2019 8:59:19 AM

For companies using content marketing to drive traffic and generate leads, it’s important not to overlook the unique value that LinkedIn offers. As a social media platform, LinkedIn is particularly useful for B2B marketers, allowing you to leverage your industry contacts to increase reach. Couple this with the power of native video posts and you have yourself a winning combo: engaging, high-performing content reaching targeted audiences. Here are a few reasons it’s time to add LinkedIn video to your marketing strategy if you haven't already done so:

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Finding a Niche for Your Live Video Content

By Kate Brannen Smith on Jan 15, 2019 2:52:06 PM

This is the fourth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

I recently became a first-time homeowner, taking on all the responsibilities that this entails. My husband and I bought a flipped house, so there’s not much more work to be done immediately, save for one big project: salvaging a severely water-logged yard. The problem is, we know absolutely nothing about lawn care. Enter the MAGIC OF YOUTUBE.

After a single search, we came across a video of a sweet old landscaper with a Boston accent teaching a homeowner how to install an underground drain in his own water-logged yard. We found the video so calming and informative (maybe we’re weird) that we literally sat on the couch and watched three additional videos of the old Bostonian landscaper helping people implement different types of drainage solutions in their yards.

Now this is a man who has found his niche.

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Switcher 4.0 Introduces Video Chat, Scoreboard, and More

By Kate Brannen Smith on Jan 3, 2019 8:51:04 AM

Today we’re rolling out Switcher Studio 4.0, the biggest update in a year for the live video-creation platform. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of user experience improvements. The Switcher platform is getting more powerful and more customizable, ensuring users go live with confidence. To take advantage of all the latest features, make sure your devices are updated to iOS 12.

Topics: Latest News
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How to Identify the Audience for Your Live Videos

By Kate Brannen Smith on Dec 17, 2018 9:18:31 AM

This is the third post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

Being a good conversationalist is all about knowing a) whether the information you’re relaying is interesting and b) whether the person you’re talking to cares. Surely you’ve had the experience of being stuck in a conversation with a bad conversationalist, someone intent on relaying the minutiae of their obscure hobby despite your obvious lack of interest. If you’re like me, you nod politely while also sidling away from the talker slowly.

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Setting SMART Goals for Your Live Videos

By Kate Brannen Smith on Dec 4, 2018 10:52:42 AM

Last week we covered the basics of building a live video content strategy, the first step of which is to define the business goals for your live video. Today we’ll focus on this step in more detail — covering how to identify your business goals and how to define them properly. This will set you up for success as you craft the rest of your live video content strategy.

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How to Build a Live Video Content Strategy: Getting Started

By Kate Brannen Smith on Nov 28, 2018 12:44:55 PM

You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.

Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.

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Live Video for Inbound Marketers: Why It's the Medium We've Been Waiting For

By Kate Brannen Smith on Nov 16, 2018 1:25:21 PM

Facebook, LinkedIn, Instagram, Twitter, and YouTube have their enormous user bases for a reason — they saw the future, and they ushered it in. So when all five of these platforms release live video-streaming capabilities over the span of just a couple of years, marketers better take note. Live video isn’t the future anymore — it’s the present. And its rapid growth tells us that audiences, and marketers, are loving it.

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