Kate Brannen Smith

Switcher Studio Digital Content Strategist and Writer

Recent Posts

Live Video: What Businesses Need to Know

By Kate Brannen Smith on Jun 12, 2019 12:04:21 PM

As the inimitable Ron Swanson once warned, “Never half-ass two things. Whole-ass one thing.” Unfortunately, that’s easier said than done when it comes to tech and tactics for your business.

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Now You Can Show Facebook Comments in Your Live Videos — See What’s New in Switcher 4.1

By Kate Brannen Smith on Jun 10, 2019 8:50:00 AM

Today we’re rolling out Switcher Studio 4.1, the first round of major platform enhancements since 4.0 released in January. Download the updated Switcher Studio app from the App Store to get these exciting upgrades, plus standard bug fixes and stability improvements. (If you don't already have one, you'll need a Switcher Studio account to use the app.)

Topics: Latest News
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Switcher CEO Nick Mattingly Chosen as Endeavor Entrepreneur

By Kate Brannen Smith on May 22, 2019 12:10:01 PM

Switcher Studio co-founder and CEO Nick Mattingly was selected as an Endeavor Entrepreneur at Endeavor’s 87th International Selection Panel in Madrid, Spain, last month.

Endeavor is a nonprofit whose mission is to identify, mentor, and accelerate the best high-impact entrepreneurs around the world, specifically those with the greatest potential to create jobs and transform economies in their regions. It functions by connecting promising new entrepreneurs with the resources and mentors they need to succeed.

Topics: Latest News
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ASU’s Journalism Students Use Switcher Studio to Produce Broadcasts from Anywhere

By Kate Brannen Smith on Apr 30, 2019 10:57:41 AM

Widely considered one of the top journalism schools in the country, Arizona State University’s Walter Cronkite School of Journalism takes a “teaching hospital” approach within its newsroom. This means experimenting with the latest tools — going beyond what even many commercial newsrooms have tried — to find transformational technologies that help reporters find, cover, and disseminate the latest news.

Topics: Latest News
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LinkedIn Partners with Switcher Studio to Launch Live Video

By Kate Brannen Smith on Apr 15, 2019 9:00:00 AM

LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform, which boasts more than 610 million users worldwide, has dubbed the new feature LinkedIn Live.

Topics: Latest News
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Generating Topics and Ideas for Your Live Videos

By Kate Brannen Smith on Mar 18, 2019 9:02:00 AM

This is the fifth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

From marketers and entrepreneurs to influencers and nonprofits, there are lots of people out there who like the idea of live video but aren’t sure what to stream about. They may be sold on the benefits of livestreaming but short on topic ideas. If that’s you, don’t be dismayed. Coming up with topics and ideas for your livestreams is a fun and crucial step — but it’s not the first step. And if you’re running into trouble generating ideas, it may be because you haven’t yet done the earlier steps in developing a live video content strategy.

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5 Types of LinkedIn Videos to Build Your Brand

By Kate Brannen Smith on Feb 1, 2019 11:25:06 AM

Last week we talked about why native LinkedIn video is so important for B2B companies. It combines the targeting power of a B2B platform with the performance power of native video posts. But even if you’re sold on its potential, you may not be sure where to start when it comes to adding LinkedIn video to your marketing plan. The specific videos you choose to create will depend on the business goals you’ve established for your marketing efforts, but here are a few all-purpose video ideas perfect for building your brand:

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Why Native LinkedIn Video Matters for Businesses

By Kate Brannen Smith on Jan 23, 2019 8:59:19 AM

For companies using content marketing to drive traffic and generate leads, it’s important not to overlook the unique value that LinkedIn offers. As a social media platform, LinkedIn is particularly useful for B2B marketers, allowing you to leverage your industry contacts to increase reach. Couple this with the power of native video posts and you have yourself a winning combo: engaging, high-performing content reaching targeted audiences. Here are a few reasons it’s time to add LinkedIn video to your marketing strategy if you haven't already done so:

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Finding a Niche for Your Live Video Content

By Kate Brannen Smith on Jan 15, 2019 2:52:06 PM

This is the fourth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

I recently became a first-time homeowner, taking on all the responsibilities that this entails. My husband and I bought a flipped house, so there’s not much more work to be done immediately, save for one big project: salvaging a severely water-logged yard. The problem is, we know absolutely nothing about lawn care. Enter the MAGIC OF YOUTUBE.

After a single search, we came across a video of a sweet old landscaper with a Boston accent teaching a homeowner how to install an underground drain in his own water-logged yard. We found the video so calming and informative (maybe we’re weird) that we literally sat on the couch and watched three additional videos of the old Bostonian landscaper helping people implement different types of drainage solutions in their yards.

Now this is a man who has found his niche.

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Switcher 4.0 Introduces Video Chat, Scoreboard, and More

By Kate Brannen Smith on Jan 3, 2019 8:51:04 AM

Today we’re rolling out Switcher Studio 4.0, the biggest update in a year for the live video-creation platform. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of user experience improvements. The Switcher platform is getting more powerful and more customizable, ensuring users go live with confidence. To take advantage of all the latest features, make sure your devices are updated to iOS 12.

Topics: Latest News
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