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Kate Brannen Smith

As Switcher's content strategy manager, Kate strives to answer the questions of new and expert livestreamers alike. She has spent her career in digital marketing and content strategy and now funnels that experience into helping others plan and create their own video content.

Recent Posts

What's New in Switcher 5.0 — From In-App Video Chat to Audio Controls

By Kate Brannen Smith on Jun 30, 2020 12:07:49 PM

The latest update to Switcher Studio has arrived! Everything in this release is designed to make your experience with Switcher more streamlined. For instance, you can now upload creative assets to Switcher Cloud in batches rather than one by one. Genius, right? And you can turn audio monitoring on and off right inside the app. Bye bye, echo. You can even run Video Chat entirely from Switcher itself. Plus, everyone’s getting more Video Chat hours! It’s an update so big that it merits a whole new number (or if you wanna get nerdy, which we always do, a new whole number): Switcher Studio 5.0.

Topics: Latest News
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New in Switcher 4.5 — Multiviews, Color Swatches, and Donation CTAs

By Kate Brannen Smith on May 6, 2020 4:59:27 PM

Today our developers are rolling out yet another update — Switcher Studio 4.5. Doesn’t it feel like they just released 4.4 like two days ago? Or was it two weeks ago? Is time still a thing? Here’s a look at what they were able to build from their basements while we’ve all been social distancing. The update includes more flexible multiviews, a new color picker, customizable donation overlays, easier ways to screenshare, Video Chat upgrades, and more. Are you thinking what I’m thinking? Let’s never let them out of their basements.  

Topics: Latest News
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Louisville Nonprofits, Small Businesses Get Switcher Free for 3 Months

By Kate Brannen Smith on Mar 31, 2020 12:16:54 PM

To help those in our hometown stay connected from a distance, we’re giving three free months of our livestreaming software, Switcher Studio, to metro Louisville area nonprofits, news organizations, and small businesses (fewer than 50 employees). Apply for your free account here.

Since the onset of social distancing, we’ve heard from tons of organizations that are looking for ways to take their work online. There are conference planners trying to salvage sessions, journalists trying to report from home, local government departments trying to reach their people, churches trying to hold remote worship services. We’ve seen livestreaming used in all of these circumstances, and we think it can work for your organization too.

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New in Switcher 4.4 — Smoother Video, Faster Linking, Platform Perks

By Kate Brannen Smith on Mar 26, 2020 10:07:26 AM

This week we’re gradually rolling out Switcher Studio 4.4, which includes both form and function updates to the Switcher app. It will be available to all Switcher users over the course of the next few days. So be on the lookout for these changes soon, and check out what’s new below.

Topics: Latest News
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How Switcher Is Adapting Plans and Offering More in Light of COVID-19

By Kate Brannen Smith on Mar 18, 2020 3:15:49 PM


As of last week, the U.S.-based Switcher team has gone all remote. We’re tackling the same projects and holding the same meetings, but we’re doing it at a distance, hoping to do our part to slow the spread of COVID-19. We know you’re likely in the same situation, which is why we’re amping up your Switcher Studio access to help you do your work at a distance too.

Topics: Latest News
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How to Make a Media Kit: Monetizing Your Live Videos

By Kate Brannen Smith on Jan 28, 2020 9:00:00 AM

As a marketer, I rely heavily on media kits. They’re the first thing I look for when I want to place an ad or purchase a sponsorship in a specific content channel, whether that’s an email newsletter, a blog, a podcast, a video channel, etc.

That’s why it’s super important for livestreamers to create a media kit — and for news or multimedia organizations to include their livestreams in their media kits. Media kits help you monetize your content by presenting potential business partners and sponsors with all the pertinent information about your brand, your channels, your reach, and the cost to partner with you.

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How News Stations Are Driving Views — and Revenue — with Facebook Live

By Kate Brannen Smith on Dec 31, 2019 9:45:09 AM

The Radio Television Digital News Association conducts an annual survey of newsrooms across the U.S., and one of the open-ended questions they ask every year is, “What is the most important new thing you started doing with social media in the past year?”

In both the 2017 and 2018 reports, the most popular answer was Facebook Live. (This makes sense considering Facebook Live was rolled out globally in spring 2016, and each year’s report covers the previous year’s activity.) Newsrooms reported using it for breaking news, weather, polls, sports, events, behind-the-scenes content, and more. Interestingly, in the 2019 report, Facebook Live was the second most popular answer (likely suggesting it was no longer a “new thing” for most newsrooms to adopt). 2019’s top answer was strategy — newsrooms reported being more strategic about what and when they posted on social media.

Newsrooms gearing up for 2020 can learn from these reports by looking at their own Facebook Live strategies and applying the insights in the RTDNA reports. Here are a few tips gleaned from the anonymous responses quoted in the 2018 and 2019 reports (2017’s report didn’t include direct quotes):

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74% of Buyers Prefer Video to Text When Learning About Products

By Kate Brannen Smith on Dec 16, 2019 11:46:19 AM

Promo.com recently released their 2019 Online Video Statistics and Trends report, and the findings are right up our alley. Here are a few of the highlights. 

  • 56% of respondents said that Facebook was the social platform they spent the most time on.
  • 67% of respondents said YouTube was their go-to place to watch video.
  • 49% of people watch more than 5 online videos per day.
  • 52% of people prefer to watch videos on mobile.
  • 74% of people prefer to learn about products/services through videos rather than text or photos.
Topics: Latest News
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The Best Livestreaming Platforms for Churches

By Kate Brannen Smith on Dec 2, 2019 3:15:48 PM

We’ve discussed at length why churches should consider livestreaming and how they can get started for free, but we haven’t yet covered where they can livestream — what sites or platforms are the best fit. There are numerous streaming platforms out there, so it’s easy to get overwhelmed with the options. The obvious big names are Facebook and YouTube, and these are both great destinations for your livestreams, giving you the opportunity for incredible reach, engagement, and ease of use. But there are also a number of paid platforms that churches may choose if they want more powerful broadcasting options. Here we’ll break down a few of the most popular streaming platforms for churches, detailing what they offer.

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9 Must-Have Apps for Mobile Journalists

By Kate Brannen Smith on Nov 4, 2019 10:09:57 AM

An interesting shift has happened in journalism training just in the past decade or so. When I was in undergrad, journalism students were required to have DSLR cameras and voice recorders. We needed them for our photojournalism, multimedia, and newswriting classes. By the time I was in graduate school, just a couple of years later, journalism students were required to have iPhones (yes, iPhones specifically). And those we needed for, well, everything.

It’s no wonder iPhones are a staple for aspiring and established journalists alike. What blogs and social media did for news gatekeeping, the iPhone did for news technology. Now we’re all gatekeepers, and we all have in our pockets the tech needed to record, photograph, film, write, edit, polish, and publish a multimedia news piece. That brings a whole new meaning to freedom of the press.

We’ve curated a list of must-have apps and resources that will take your already amazing iPhone and deck it out to be the ultimate mobile journalism tool. So check out our list below, and add your own favorite resources in the comments:

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