Switcher is breaking down what live selling is and how you can add it to your existing marketing strategy.
Switcher Blog
When you use Switcher Studio as a virtual webcam, you can create dynamic multicamera videos, experiences, and meetings that feed directly into Zoom, Microsoft Teams, and Google Meet.
Check out the best way to livestream a wedding on any budget. We'll walk you through why you should and share professional tips for making a flawless wedding stream.
Today we're rolling out Switcher 5.4 and unifying our Essentials and Standard plans into a single Switcher Studio. Check out all the new features for every user!
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Explore the benefits of going live with prerecorded video and learn how to easily set up your prerecorded stream on Facebook and Youtube.
How to livestream copyrighted music on Facebook, YouTube, and Twitch without getting flagged — a detailed guide for legally using music in your live video broadcasts.
In honor of Digital Learning Day, Switcher Studio is highlighting five innovative ways educators and schools are using livestreaming to bring online classrooms to life.
Switcher Studio breaks down the best streaming equipment needed to improve your livestreams and create professional-looking live videos.
LinkedIn Live is THE streaming platform for attracting candidates, selling B2B offerings, and growing your network. Here’s why you should be going live on LinkedIn.
Make your Zoom meetings more engaging by incorporating Switcher Studio! You can improve Zoom video quality, add text, set meeting backgrounds, and more.
Want to livestream with Zoom? We're covering how to stream from Zoom to Facebook Live or YouTube — and when to consider Zoom livestreaming alternatives.
Amazon Live is a livestreaming platform that Amazon Influencers and Sellers can use to create live, shoppable videos highlighting products sold on Amazon.
Art streaming is growing in popularity as a way to share and monetize your art and foster community! And setting up an art livestream has never been easier.
For World Teacher's Day, we're giving away 5 free downloadable background images for your virtual classroom — making distance learning a bit more colorful.
Five church livestreamers share their experiences streaming during the pandemic, their top tips for other churches, and their plans for future streaming.
To help those in our hometown stay connected from a distance, we’re giving three free months of our livestreaming software, Switcher Studio, to select metro Louisville area nonprofits, news organizations, and small businesses.
See how Switcher Studio is adapting our plans and offering more to help support the social distancing efforts being made to slow the spread of COVID-19.
Media kits help you monetize your livestreamed content by presenting potential business partners and sponsors with all the pertinent information about your brand, your channels, your reach, and the cost to partner with you.
We're digging into the data to show you how real news stations are driving on-air viewership and revenue through strategic use of Facebook Live.
A quick look at some of the highlights from Promo's 2019 Online Video Statistics and Trends report.
Should you livestream your church services to Facebook, YouTube, your own website, or a paid platform? Here we compare the most popular options for churches.
Every mobile journalist with an iPhone has a newsroom in their pocket. Here we breakdown our favorite apps for writing articles, shooting photos, capturing audio, streaming video, and more.
Livestreaming is the perfect companion for radio content — and the perfect (next) medium for radio companies. Repurpose your content, expand your audience, and drive more ads.
Are your live videos helping you reach your business goals? It's easy to find out when you include CTAs and other trackable identifiers in your video.
Church leaders have unique considerations when it comes to adopting new technologies. Here are eight ways in which livestreaming your services could benefit your members and communities.
Make your live video dreams a reality by putting them into a content calendar. This post take you through all the steps.
Some clothes look better on camera than others — follow these tips to figure out what makes you look best on your Facebook, Instagram, YouTube, or LinkedIn Live videos.
Check out the six unexpected ways in which live video can serve your everyday business needs.
Nick Mattingly was selected as an Endeavor Entrepreneur at the competitive International Selection Panel last month. Endeavor's mission is to identify and accelerate the best high-impact entrepreneurs around the world.
Switcher Studio lets reporters from ASU's Walter Cronkite School of Journalism step out of the production studio and produce polished live broadcasts from anywhere, using just iPads and iPhones.
Wondering what to livestream about? This post covers how to brainstorm, categorize, and prioritize live video topics to ensure you've got plenty of content to share.
From showcasing your customers to going behind the scenes in your office, there are myriad ways to use video to build your brand on LinkedIn. Check out these simple ideas to get started.
LinkedIn is the No. 1 social media platform for B2B content marketing, and in the eyes of the all-knowing algorithm, nothing beats native video posts.
Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.
Switcher Studio 4.0 is our biggest update in a year for live video creators. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of UX improvements.
Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.
Live Video Content Strategy Series: How to identify and define your business goals to set you up for success as you craft your live video content strategy.
When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.
Live video is the medium inbound marketers have been waiting for — letting us engage with audiences in real time while sharing valuable content.