Kate Brannen Smith

Switcher Studio Digital Content Strategist and Writer

Recent Posts

How to Measure Your Live Videos' Effectiveness

By Kate Brannen Smith on Aug 12, 2019 9:00:00 AM

This is the eighth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

It’s almost time to go live, you guys! If you’ve been following along with this series, you should have a live video content strategy document that’s nearly complete — audience identified, topics chosen, goals stated, etc.

The last step in building your strategy is to determine how you’ll evaluate the effectiveness of your live videos after the fact. Which metrics will you look at to know whether your content plan succeeded?

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Is Livestreaming Services Right for Your Church? 8 Reasons to Consider

By Kate Brannen Smith on Jul 29, 2019 10:28:11 AM

If I’ve learned anything about church management from my decades as a pastor’s kid, it’s that church leaders have a lot on their plates, and it extends far beyond pastoral work. Sure, they preach and counsel and visit sick people. But they also run teams, hold meetings, deal with budgets, manage conflicts, and oversee basically everything. They’re like CEOs in clerical collars — or snazzy sneaks, depending on your denomination. Oh, and they answer to God. So, yeah, lots of responsibility.

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How to Create a Content Calendar for Your Live Videos

By Kate Brannen Smith on Jul 15, 2019 9:28:09 AM

This is the seventh post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

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Flattering Clothes for Live Video: What to Wear When Streaming

By Kate Brannen Smith on Jul 8, 2019 2:06:23 PM

I have a friend who always says that if you have a body and you’re on the beach, then you have a beach body. Taking this sound logic and applying it elsewhere, I propose that if you’re livestreaming and you’re wearing clothes, you’re wearing livestreaming clothes.

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Live Video: What Businesses Need to Know

By Kate Brannen Smith on Jun 12, 2019 12:04:21 PM

As the inimitable Ron Swanson once warned, “Never half-ass two things. Whole-ass one thing.” Unfortunately, that’s easier said than done when it comes to tech and tactics for your business.

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Now You Can Show Facebook Comments in Your Live Videos — See What’s New in Switcher 4.1

By Kate Brannen Smith on Jun 10, 2019 8:50:00 AM

Today we’re rolling out Switcher Studio 4.1, the first round of major platform enhancements since 4.0 released in January. Download the updated Switcher Studio app from the App Store to get these exciting upgrades, plus standard bug fixes and stability improvements. (If you don't already have one, you'll need a Switcher Studio account to use the app.)

Topics: Latest News
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Switcher CEO Nick Mattingly Chosen as Endeavor Entrepreneur

By Kate Brannen Smith on May 22, 2019 12:10:01 PM

Switcher Studio co-founder and CEO Nick Mattingly was selected as an Endeavor Entrepreneur at Endeavor’s 87th International Selection Panel in Madrid, Spain, last month.

Endeavor is a nonprofit whose mission is to identify, mentor, and accelerate the best high-impact entrepreneurs around the world, specifically those with the greatest potential to create jobs and transform economies in their regions. It functions by connecting promising new entrepreneurs with the resources and mentors they need to succeed.

Topics: Latest News
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ASU’s Journalism Students Use Switcher Studio to Produce Broadcasts from Anywhere

By Kate Brannen Smith on Apr 30, 2019 10:57:41 AM

Widely considered one of the top journalism schools in the country, Arizona State University’s Walter Cronkite School of Journalism takes a “teaching hospital” approach within its newsroom. This means experimenting with the latest tools — going beyond what even many commercial newsrooms have tried — to find transformational technologies that help reporters find, cover, and disseminate the latest news.

Topics: Latest News
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LinkedIn Partners with Switcher Studio to Launch Live Video

By Kate Brannen Smith on Apr 15, 2019 9:00:00 AM

LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform, which boasts more than 610 million users worldwide, has dubbed the new feature LinkedIn Live.

Topics: Latest News
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Generating Topics and Ideas for Your Live Videos

By Kate Brannen Smith on Mar 18, 2019 9:02:00 AM

This is the fifth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

From marketers and entrepreneurs to influencers and nonprofits, there are lots of people out there who like the idea of live video but aren’t sure what to stream about. They may be sold on the benefits of livestreaming but short on topic ideas. If that’s you, don’t be dismayed. Coming up with topics and ideas for your livestreams is a fun and crucial step — but it’s not the first step. And if you’re running into trouble generating ideas, it may be because you haven’t yet done the earlier steps in developing a live video content strategy.

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