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Switcher Brand Assets

These guidelines were developed to define and inform Switcher’s brand — how we look, sound, and feel to our audience. These resources outlines usage for our logos, typefaces, color palettes, icons, patterns, and so on, plus key positioning that informs how we communicate with our audience.
  • Logos

    Logos

    These are the go-to logos for all brand communications

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    Brand Guidelines

    These guidelines will help maintain visual continuity across channels

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  • Style Guidelines

    Written Style Guide

    Our core principles — purpose, mission, vision, and values.

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  • Typefaces

    Brand Typefaces

    Consistent typography helps to maintain a strong and cohesive brand identity

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  • Photo Library

    Photo Library

    Photography helps carry Switcher's brand and voice

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  • Headshots

    Headshots

    Your go-to hub for all current employee headshots

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  • Email Sig

    EMAIL SIGNATURE

    A consistent Switcher email signature to act as a digital business card

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    Brand Guide One-Pager

    A shortened, one-page layout of our brand guidelines

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