We currently have 718,000 page likes, and that is up about 20% since before using Switcher. So we've seen steady growth, and Switcher has been a part of that.
Jackie Strouse
Senior Manager of Social Media at Golf Channel
It saves us the cost of hiring outside teams to produce graphics. We can use Switcher ourselves — it's intuitive — and no satellite uplink truck is needed.
Jackie Strouse
Senior Manager of Social Media at Golf Channel
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Case Study
Golf Channel
Golf Channel, now part of NBC Sports Group, is dedicated to pioneering both the sport of golf and live video broadcasting.
The people behind Golf Channel—like Jackie Strouse, Director of Social Media—are driven to bring fans closer to the sport and its athletes, creating immersive digital experiences that foster a deeper connection between the audience and the game.
Challenge and Goals
Grow social media presence and viewership
The team wanted to expand their digital footprint and reach new audiences.
Attract major sponsors and increase revenue
Securing high-profile sponsorships was essential for financial growth and for elevating the prestige of their broadcasts, ensuring the long-term sustainability of their mission.
Produce in-house to keep costs down:
The team wanted to maximize creative control, work more flexibly, and take pride in delivering high-quality content without relying on expensive outside vendors.
Stream the action live from multiple angles
Capturing the excitement and complexity of live tournaments was vital to making viewers feel as if they were right on the course.
Cut to exclusive athlete interviews during tournaments
Providing behind-the-scenes access and personal stories from athletes was key to deepening fan connection and engagement.
Fulfill sponsorship agreements and generate revenue
Integrating sponsored content seamlessly was crucial for building long-term partnerships and increasing financial sustainability.
Deliver professional, scalable hybrid events:
From government campaigns to international conferences, Erik’s clients needed seamless, interactive experiences for both in-person and remote audiences. Erik needed a way to connect people during critical moments—elections, cultural celebrations, and educational events—often under challenging circumstances.
Expand access to professional streaming:
Erik believes that everyone deserves a voice and a platform, regardless of budget or geography. So, he set out to break down barriers for organizations and individuals who lacked the resources or technical know-how to produce high-quality live streams.
Build and support a Spanish-speaking streaming community:
Through his own struggles, Erik recognized the need for an inclusive, patient, and collaborative online space where newcomers could learn live streaming skills from professionals.
Early adoption:
Erik experimented with Switcher Studio way back in 2016, impressing his boss at the time with live demos and quickly securing investment in iOS devices and accessories.
Scaling up:
He acquired more cameras and started leveraging Switcher’s multi-camera and prerecorded video features to produce stream events professionally.
Community building:
Erik co-founded and moderated the Switcher Spanish Enthusiasts group on Facebook and WhatsApp, which now fosters a supportive environment for over 4,000 members.
Hybrid event innovation:
During the pandemic, Erik orchestrated large-scale hybrid events, such as a 13-hour international congress with 62 speakers, using Switcher and Zoom to connect participants across continents.
Cultural collaboration:
With the Switcheando Para El Mundo crew—translated as “Switcher for the World”—Erik launched a biweekly streaming series to highlight Latin American history, culture, and gastronomy, using Switcher as the backbone for remote, multi-country productions.
Journey
The team discovered Switcher’s potential
Realizing that Switcher could transform their broadcasts without expensive new gear, Golf Channel immediately began using it for live events and interviews.
Hands-on support from Switcher
Switcher provided extensive customer service, consulting, and on-site event support, ensuring the team felt confident and supported at every step.
Seamless integration of branding and graphics
With Switcher, the team could easily add titles, graphics, and prerecorded openings, enhancing the professionalism of their broadcasts.
Expansion into new programming
Talk shows and educational programs like Feherty, Golf Channel Academy, and Morning Drive began creating exclusive content for Facebook Live using Switcher, further broadening the channel’s digital offerings.
Outcomes
Dramatic increase in viewership
Social media viewership rose about 90% year-over-year, validating the team’s efforts and energizing them to push creative boundaries further.
Growth in social media following
Facebook page likes increased by 20%, reflecting a growing and engaged community that the team is proud to serve.
Highly successful live broadcasts
One Facebook Live event reached almost 1.5 million views and nearly 10,000 engagements.
Attraction of major sponsors
Brands like Volvik, TaylorMade, and Penske were drawn to Golf Channel’s innovative broadcasts.
Cost savings and creative empowerment
Producing in-house with Switcher eliminated the need for costly satellite trucks and outside production teams, freeing resources.
The product is very intuitive and user-friendly, and it allows people with a non-production background to create content that looks highly produced. In addition, Switcher has provided our team with fantastic customer service and consulting.
Jackie Strouse
Senior Manager of Social Media at Golf Channel
We want to continue to pioneer more complex broadcasts as an alternative platform for golf coverage. I'd like to see us continue to evolve, keep pace with industry trends, and look for opportunities like Switcher where we can create alternative golfing experiences.
Jackie Strouse
Senior Manager of Social Media at Golf Channel