That’s definitely one of the biggest benefits of using Switcher Studio—you can manage everything by yourself. It’s so much easier than a grand production, once you get past the learning curve.
Erik Picazo
Founder of Icon Streaming Services
Before Switcher, I had to carry two or three bags of gear—PCs, mixers, cameras, cables. Now, with just a few mobile devices, I’m ready to roll, solo.
Erik Picazo
Founder of Icon Streaming Services
The best thing is, when we finish streaming, we already have the product post-produced and ready to send to TV stations or radio. It’s immediate.
Erik Picazo
Founder of Icon Streaming Services
.svg)
Case Study
Icon Streaming Services
Icon Streaming Services, led by Erik Picazo, is a pioneering live streaming company based in Mexico. Its mission is to make high-quality live streaming accessible for organizations, communities, and cultural projects across Latin America.
Challenge and Goals
Deliver professional, scalable hybrid events
From government campaigns to international conferences, Erik’s clients needed seamless, interactive experiences for both in-person and remote audiences. Erik needed a way to connect people during critical moments—elections, cultural celebrations, and educational events—often under challenging circumstances.
Expand access to professional streaming
Erik believes that everyone deserves a voice and a platform, regardless of budget or geography. So, he set out to break down barriers for organizations and individuals who lacked the resources or technical know-how to produce high-quality live streams.
Build and support a Spanish-speaking streaming community
Through his own struggles, Erik recognized the need for an inclusive, patient, and collaborative online space where newcomers could learn live streaming skills from professionals.
Journey
Early adoption
Erik experimented with Switcher Studio way back in 2016, impressing his boss at the time with live demos and quickly securing investment in iOS devices and accessories.
Scaling up
He acquired more cameras and started leveraging Switcher’s multi-camera and prerecorded video features to produce stream events professionally.
Community building
Erik co-founded and moderated the Switcher Spanish Enthusiasts group on Facebook and WhatsApp, which now fosters a supportive environment for over 4,000 members.
Hybrid event innovation
During the pandemic, Erik orchestrated large-scale hybrid events, such as a 13-hour international congress with 62 speakers, using Switcher and Zoom to connect participants across continents.
Cultural collaboration
With the Switcheando Para El Mundo crew—translated as “Switcher for the World”—Erik launched a biweekly streaming series to highlight Latin American history, culture, and gastronomy, using Switcher as the backbone for remote, multi-country productions.
Outcomes
Outstanding return on investment
With Switcher, Erik didn’t need bulky, expensive broadcast gear, and opted to invest in iPhones, iPads, gimbals, and other accessories. The relatively small investment has powered his professional streaming business for over three years—and is still going strong.
Simplified setup and teardown
What used to take Erik hours of lugging, assembling, and packing up multiple bags of heavy gear is now a breeze—just a few mobile devices and he’s ready to roll, solo. Switcher transformed a complex, multi-person setup into a streamlined, solo operation.
Massive audience reach
Icon Streaming Services enabled government clients to reach thousands on YouTube, Facebook, and up to 10,000 on Zoom for major events.
Empowered community
The Spanish-speaking Switcher Enthusiast’s community has flourished under Erik’s leadership, providing a safe, welcoming space for learning and collaboration for more than 4,000 members.
Personal fulfillment and growth
Erik has used Switcher to turn his lifelong passion for audio-visual storytelling into a platform for social impact, cultural exchange, and professional pride.
We reached thousands on YouTube and Facebook, and 10,000 people on Zoom for a single event. That’s the thing I’m most proud of.
Erik Picazo
Founder of Icon Streaming Services
On behalf of my colleagues and myself, we want to thank you guys at Switcher for the great work you’ve achieved with the app.
Erik Picazo
Founder of Icon Streaming Services