Switcher blew my mind when I first saw what I could do with it. The quality is amazing, and it’s so much more affordable and easier to set up than traditional equipment.
Paulo Martinez
Founder of Intangible Productions
With Switcher, I can deliver professional multi-camera streams by myself.
Paulo Martinez
Founder of Intangible Productions
.svg)
Case Study
Intangible Productions
Intangible Productions, founded by Paulo Martinez, is a video production company specializing in social media content, live streaming, and commercials for marketing and experiential agencies.
Paulo’s mission centers on making high-quality, professional live streaming accessible and affordable for brands and communities, empowering clients to connect with their audiences in meaningful ways.
Challenge and Goals
Affordable, high-quality live streaming
Paulo wanted to grow his business by offering professional multi-camera live streaming without the high costs and complexity of traditional broadcast setups.
Simplify production workflow
As a solo operator managing live events, Paulo needed a setup that was easy to transport, quick to assemble, intuitive to use, and stress-free.
Empower clients to monetize content
Paulo aimed to help clients not only live stream but also generate additional revenue from sponsors. This would help him strengthen his client relationships and contribute to the sustainability of his business.
Deliver professional, scalable hybrid events:
From government campaigns to international conferences, Erik’s clients needed seamless, interactive experiences for both in-person and remote audiences. Erik needed a way to connect people during critical moments—elections, cultural celebrations, and educational events—often under challenging circumstances.
Expand access to professional streaming:
Erik believes that everyone deserves a voice and a platform, regardless of budget or geography. So, he set out to break down barriers for organizations and individuals who lacked the resources or technical know-how to produce high-quality live streams.
Build and support a Spanish-speaking streaming community:
Through his own struggles, Erik recognized the need for an inclusive, patient, and collaborative online space where newcomers could learn live streaming skills from professionals.
Early adoption:
Erik experimented with Switcher Studio way back in 2016, impressing his boss at the time with live demos and quickly securing investment in iOS devices and accessories.
Scaling up:
He acquired more cameras and started leveraging Switcher’s multi-camera and prerecorded video features to produce stream events professionally.
Community building:
Erik co-founded and moderated the Switcher Spanish Enthusiasts group on Facebook and WhatsApp, which now fosters a supportive environment for over 4,000 members.
Hybrid event innovation:
During the pandemic, Erik orchestrated large-scale hybrid events, such as a 13-hour international congress with 62 speakers, using Switcher and Zoom to connect participants across continents.
Cultural collaboration:
With the Switcheando Para El Mundo crew—translated as “Switcher for the World”—Erik launched a biweekly streaming series to highlight Latin American history, culture, and gastronomy, using Switcher as the backbone for remote, multi-country productions.
Process and Journey
Initial discovery and testing
Paulo first began experimenting with Switcher by live streaming a real estate tour, receiving positive feedback from his peers.
Building a scalable setup
Paulo gradually upgraded from older iPhones to iPhone 13 Pros, integrating professional audio gear and remote-controlled camera heads to boost production quality while keeping the setup portable and manageable.
Expanding applications
Paulo applied Switcher to a diverse range of projects, including sports events, concerts, studio recordings, and virtual interactive sessions, adapting the technology to each client’s needs.
Community engagement
He became active in the Spanish-speaking Switcher user community, offering support and sharing expertise, which deepened his sense of purpose.
Content creation and education
Paulo grew his social media presence by sharing behind-the-scenes content and tutorials, encouraging others to dive into live streaming with Switcher.
Results and Outcomes
Business growth and client loyalty
About 70% of Paulo’s work now relies on Switcher, and most of his clients are long-term, allowing him to generate a steady income.
Cost efficiency and accessibility
Paulo estimates that a comparable traditional broadcast setup would have cost him $50,000+, but that his Switcher-based setup cost around $10,000—mostly for iPhones—allowing him to offer competitive pricing and remain profitable.
Personal fulfillment and work-life balance
The simplicity and portability of the Switcher setup gave Paulo more time with his family, reduced stress, and enabled him to support relatives’ businesses remotely during the pandemic.
Community impact
Paulo’s advocacy and educational efforts have helped countless others start live streaming confidently, expanding the Switcher user base and fostering a supportive network.
If you're new to this and you want to make a living out of live streaming or creating content, just give Switcher a chance. Switcher changed my life and my business—and I think it can change yours, too.
Paulo Martinez
Founder of Intangible Productions
We used Switcher to stream our client’s virtual concert. The streaming was a success with over 120K views. We can produce high-quality content for our clients — which [include] film festivals, concerts, virtual commerce, conferences, real estate, and more — with a very small crew without sacrificing quality.
Paulo Martinez Medeles
Intangible Productions