Switcher helped us see the bigger possibility of sharing our message to the wider community online.
Cheri Uthe
Mayfair United Church
The ability to use iPhones as cameras has been SUCH an efficient and inexpensive way to get all the angles we need during a service! We’ve even been able to add our in-person Powerpoint presentation to the broadcast with Switcher Cast.
Cheri Uthe
Mayfair United Church
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Case Study
Faith Productions Empowering Mayfair United Church
The urgency of the pandemic prompted Mayfair United Church, based in Saskatoon, Canada, to seek a live streaming solution that was effective, accessible, and sustainable.
Faith Productions stepped in to provide technical expertise and creative direction, introducing the church to Switcher’s live streaming platform.
Challenge and Goals
Expand reach to existing members
The onset of the pandemic meant Mayfair United Church needed to maintain connection with its congregation and nurture faith despite physical distance.
Grow the congregation
The church aimed to extend its message and welcoming spirit to a broader audience, reaching those in need and inviting them into its community.
Improve livestream quality
Delivering engaging, high-quality online worship experiences became essential to ensure that the sense of community and spiritual nourishment was not lost.
Deliver professional, scalable hybrid events:
From government campaigns to international conferences, Erik’s clients needed seamless, interactive experiences for both in-person and remote audiences. Erik needed a way to connect people during critical moments—elections, cultural celebrations, and educational events—often under challenging circumstances.
Expand access to professional streaming:
Erik believes that everyone deserves a voice and a platform, regardless of budget or geography. So, he set out to break down barriers for organizations and individuals who lacked the resources or technical know-how to produce high-quality live streams.
Build and support a Spanish-speaking streaming community:
Through his own struggles, Erik recognized the need for an inclusive, patient, and collaborative online space where newcomers could learn live streaming skills from professionals.
Early adoption:
Erik experimented with Switcher Studio way back in 2016, impressing his boss at the time with live demos and quickly securing investment in iOS devices and accessories.
Scaling up:
He acquired more cameras and started leveraging Switcher’s multi-camera and prerecorded video features to produce stream events professionally.
Community building:
Erik co-founded and moderated the Switcher Spanish Enthusiasts group on Facebook and WhatsApp, which now fosters a supportive environment for over 4,000 members.
Hybrid event innovation:
During the pandemic, Erik orchestrated large-scale hybrid events, such as a 13-hour international congress with 62 speakers, using Switcher and Zoom to connect participants across continents.
Cultural collaboration:
With the Switcheando Para El Mundo crew—translated as “Switcher for the World”—Erik launched a biweekly streaming series to highlight Latin American history, culture, and gastronomy, using Switcher as the backbone for remote, multi-country productions.
Journey
Recognizing the need
As the pandemic disrupted in-person gatherings, Mayfair United Church urgently sought ways to keep their congregation connected and spiritually nourished.
Partnering with Faith Productions
The church collaborated with Cheri Uthe, founder of Faith Productions, to develop a robust and accessible live streaming strategy tailored to their community’s needs.
Selecting Switcher
Faith Productions recommended Switcher for its intuitive interface, flexibility, and the ability to use iPhones as cameras — enabling the church to deliver professional-quality streams without investing in expensive new equipment.
Empowering volunteers
By integrating Switcher Cast, Faith Productions enabled the seamless addition of in-person PowerPoint presentations and worship lyrics into the live broadcasts, creating a more immersive and engaging online worship experience.
Expanding capabilities
With Switcher Cast, the church integrated in-person PowerPoint presentations into broadcasts, enhancing the worship experience.
Investing in the future
Inspired by the creative possibilities and positive feedback, Mayfair United Church invested in additional equipment and continued to refine their streaming setup.
Outcomes
Seamless volunteer involvement
Switcher’s user-friendly design allowed more people to contribute, fostering a sense of ownership and community.
Broader outreach
The church’s message now reaches a wider audience, both locally and beyond, fulfilling its mission to nurture and serve.
Enhanced production quality at low cost
Using iPhones as cameras provided multiple angles and professional-quality broadcasts without significant expense.
Creative freedom
Features like camera layouts, overlays, and lower thirds enabled creative, engaging presentations that reflect the church’s lively spirit.
Personally, my favorite feature is that you have all the possibilities available when running the app itself – from camera layouts to overlays and lower thirds, you can get as creative as you’d like! Choosing Switcher was a great decision, and continues to be a sound investment.
Cheri Uthe
Mayfair United Church
Choosing Switcher was a great decision, and continues to be a sound investment.
Cheri Uthe
Mayfair United Church