Meal Kit Service
Like. Follow. Learn more. Buy now. We live in a “clickable” age, where you can find just about anything with the tap of a finger. While this may satisfy our individual needs for instant gratification, it can make it difficult for your business to stand out in an oversaturated market.
- Switching between multiple camera angles
- Zooming in and out to get up close to the action
- Using a beginning and ending title card
- Using consistent intro theme music
Equipment and Usability
After a year of using Facebook Live consistently, Sun Basket has seen the benefits reflected in their metrics. Their initial viewership in real-time was about 900 views. Since then, Sun Basket’s most successful broadcasts have reached upwards of 2,500+ views in real time. “Basically, when we started going live in January 2017, you see crazy spikes in reach and engagement that we didn’t have in the previous year,” says Egan. She attributes the growth in viewership in part to the dynamic video experience using Switcher Studio and increased awareness and expectation around Sun Basket’s regularly scheduled streams.
In addition to increased real-time views, post-stream viewership has grown exponentially for Sun Basket, as customers refer back to videos to learn cooking techniques or cook a meal along with a chef. Egan estimates one-third of Sun Basket’s live video views occur in real-time, while an additional two-thirds are long-tail views over the following week. For instance, if a video had 900 views in real-time, it will garner an average of an additional 1,800 views by the end of the week, for a total of 2,700 views.
Sun Baskets’ overall reach and engagement metrics have also improved. “Since we began our live streams in January 2017, Facebook Live continues to outperform ‘regular’ video content and static, in-feed content by a long shot,” says Egan. For example, Egan estimates a Facebook Live stream might perform five times better than a static post.
For 2018, Sun Basket is continuing to make Facebook Live a priority. This year they will be exploring new series and broadcast times, as well as refining their content strategy and fine-tuning video components such as lighting quality.