Editor's note: Today on the blog we're covering five ways you can monetize your live videos — tips straight from the experts over at Uscreen, a video monetization platform you can stream to from Switcher Studio using custom RTMP.
Live video is booming. It’s become the entertainment choice of people between the ages of 18 and 34 years in the U.S. It has also been chosen above text-based content according to research showing that 80% of people would rather watch a live video than read a blog post.
And that’s not all.
On social media, livestreaming has taken off. Facebook reports that people spend 3x more time watching live video than prerecorded video. And Twitter has also already streamed over 96 million hours of live video.
But what’s driving this live video phenomenon and how can you monetize live video?