Jacy Cruz

Customer Experience Manager at Switcher Studio

Recent Posts

5 Brands Crushing It with Live Video

By Jacy Cruz on Jun 3, 2019 9:18:18 AM

You’ve probably heard the stats on live video being the content type that results in the most engagement, which should make livestreaming an obvious way for brands to connect with their audiences. Yet a lot of companies aren’t leveraging this medium — they’re either using highly produced prerecorded videos, or they haven’t gotten on the video train at all. Here’s a look at five brands that are successfully using live video to promote themselves, add authenticity to their brands, build brand loyalty, and increase engagement.

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