This is the sixth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.
Free livestreaming channels are ubiquitous. But with so many platforms to choose from, which one is right for you and your organization? That depends largely on your intended audience and your live video goals. If you've been crafting your live video content strategy alongside this blog series, you have these articulated, along with your niche and your first several topics. Now you're ready to choose your livestreaming channel.
To help you choose, we're going to dive into the pros and cons of two popular livestreaming channels, YouTube and Facebook. Although there are myriad other channels — Instagram, Periscope, and Twitch, among them — YouTube and Facebook are still most popular when it comes to helping you share great content, build an audience, engage with viewers, and turn live videos into longterm evergreen content that, over time, helps you get more subscribers and customers.