When YouTube started in 2005, it took its slogan, “Broadcast Yourself” to heart. Since then, it’s become the largest video-sharing platform in the world, competing with traditional viewing platforms like film and television. And one of the main ways it competes with movie and TV experiences is through YouTube Premiere.
Whether you’re diving into YouTube for the first time or are a seasoned pro, here’s everything you need to know about using YouTube Premiere.
What is YouTube Premiere?
In a nutshell, YouTube Premiere lets viewers watch new videos together — YouTube likens it to a TV or movie premiere, and for good reason.
With YouTube Premiere, you can upload prerecorded videos and schedule them to air at scheduled dates and times. This allows you to promote the video content before it premieres, and interact with viewers in real time during the premiere in the comments or in the live chat. (After a YouTube Premiere, the video remains available like a regular video.)