Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. Rarely do I click on the unicorn of Google search results — one that provides the complete answer about how to use post insights and video data to make better content. Often the first question you’ll be asking yourself is, “How do I even choose which metrics actually matter to me?”
Over the past several years, I have put together a wide variety of live productions — live music shows with several bands, week-long conventions with breakout rooms, multicamera livestreams, etc. Every piece of gear you add to your setup increases the complexity. But with video, having extra perspectives doesn’t have to be a burden. It can be a utility and even a lifesaver. A second shot can serve as a backup in case a battery dies. And that other perspective allows you to reposition your shot or zoom to create a more dynamic final product. But how many cameras is too many cameras? Let’s walk through some different options for getting the perfect shot. Follow these tips for capturing your productions — whether you’re using a single camera angle or two or three.
There is no such thing as an Instagram filter for your video’s sound. Great audio is an elusive goal, and you can’t fake it with automatic software. You need to have some tricks up your sleeve to ensure you capture great audio on the recording so that there’s no need for special fixing after. This becomes even more important when you’re livestreaming because there is no post-production. The live broadcast is the whole production.
Whether you’re a veteran livestreamer or a beginner leveling up your video game, it’s important to consider the tools you need to create truly exceptional live videos. These days, a smartphone is really the only gear you need to pull off a live broadcast. There are dozens of platforms making it increasingly easy to go live directly from your phone.
Not all live videos are created with equal production value, however. Who hasn’t watched a video whose creator didn’t think to stabilize their nauseating hand-held camera? Or one in which the person talking is so far away from the camera that you can’t even understand what they’re trying to say? Or, my personal favorite, one in which the video starts out vertical and ends up sideways after the first 5 seconds? Then you have to lock your phone’s screen rotation and hold it funny so it keeps playing — I mean, are we all just supposed to lay on our sides to watch this?
With a few best practices, it’s not hard to create awesome videos with your smartphone, ones that will make your audience keep watching rather than throw their phones against the wall. Below I’ve covered the basic gear you need to create great livestreams, but don’t worry if you’re not ready to invest in any gadgets yet — I also convey several free ways to improve your videos.
Anyone making videos for Facebook, Youtube, Twitch or any other platforms can agree that one of the biggest goals of “video content creation” is to grow your audience and get as many viewers as possible. Most of the advice and strategy you’ll read about social video is likely helping you discover new ways to make your videos standout and crank up that view count.
Creating video content for your organization just got easier. Microsoft recently announced a new feature for Office 365 and Microsoft Stream called "Live Events". Now users can create live video experiences for people within their organization. Videos are automatically annotated so they become searchable. Switcher Studio is proud to be a launch partner with Microsoft for the announcement of these new features. Check out the video below to see how easy it is to pair your live event with Switcher Studio.