How to Make a Media Kit: Monetizing Your Live Videos

By Kate Brannen Smith on Jan 28, 2020 9:00:00 AM

As a marketer, I rely heavily on media kits. They’re the first thing I look for when I want to place an ad or purchase a sponsorship in a specific content channel, whether that’s an email newsletter, a blog, a podcast, a video channel, etc.

That’s why it’s super important for livestreamers to create a media kit — and for news or multimedia organizations to include their livestreams in their media kits. Media kits help you monetize your content by presenting potential business partners and sponsors with all the pertinent information about your brand, your channels, your reach, and the cost to partner with you.

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How to Livestream a Local Government Meeting

By Angela Nicole Holbrook on Jan 23, 2020 10:22:55 AM

Attending local government meetings is an excellent way for members of a community to stay up to date on what's going on. But not everyone can attend meetings in person. Livestreaming local government meetings ensures that all members of a community are able to "attend," whether they can be physically present or not.

Any number of people may want to produce the livestream of a local government meeting, including local news organizations, interested community members, or the government body itself.

Here we'll cover some easy steps to take to begin livestreaming the local government meetings in your community. You'll also learn how to ensure that the members of your community know where to find the streams and how to tune into the feed.

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How News Stations Are Driving Views — and Revenue — with Facebook Live

By Kate Brannen Smith on Dec 31, 2019 9:45:09 AM

The Radio Television Digital News Association conducts an annual survey of newsrooms across the U.S., and one of the open-ended questions they ask every year is, “What is the most important new thing you started doing with social media in the past year?”

In both the 2017 and 2018 reports, the most popular answer was Facebook Live. (This makes sense considering Facebook Live was rolled out globally in spring 2016, and each year’s report covers the previous year’s activity.) Newsrooms reported using it for breaking news, weather, polls, sports, events, behind-the-scenes content, and more. Interestingly, in the 2019 report, Facebook Live was the second most popular answer (likely suggesting it was no longer a “new thing” for most newsrooms to adopt). 2019’s top answer was strategy — newsrooms reported being more strategic about what and when they posted on social media.

Newsrooms gearing up for 2020 can learn from these reports by looking at their own Facebook Live strategies and applying the insights in the RTDNA reports. Here are a few tips gleaned from the anonymous responses quoted in the 2018 and 2019 reports (2017’s report didn’t include direct quotes):

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9 Must-Have Apps for Mobile Journalists

By Kate Brannen Smith on Nov 4, 2019 10:09:57 AM

An interesting shift has happened in journalism training just in the past decade or so. When I was in undergrad, journalism students were required to have DSLR cameras and voice recorders. We needed them for our photojournalism, multimedia, and newswriting classes. By the time I was in graduate school, just a couple of years later, journalism students were required to have iPhones (yes, iPhones specifically). And those we needed for, well, everything.

It’s no wonder iPhones are a staple for aspiring and established journalists alike. What blogs and social media did for news gatekeeping, the iPhone did for news technology. Now we’re all gatekeepers, and we all have in our pockets the tech needed to record, photograph, film, write, edit, polish, and publish a multimedia news piece. That brings a whole new meaning to freedom of the press.

We’ve curated a list of must-have apps and resources that will take your already amazing iPhone and deck it out to be the ultimate mobile journalism tool. So check out our list below, and add your own favorite resources in the comments:

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Taking Your Radio Show to Facebook Live

By Kate Brannen Smith on Oct 24, 2019 2:50:37 PM

Radio stations are facing more online competition than ever before. Streaming services like Spotify and Pandora provide music lovers with infinite options, and podcasts provide an inexhaustible number of talk shows on even the most niche of topics. And that doesn’t even include on-demand video services, news subscription sites, digital books and audiobooks, and all the stuff our friends post on social media. Channels abound, content abounds, and competition for audience attention is steep.

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