Switcher Updates

What's fresh from Switcher Studio?
Check out our latest app updates and software release announcements.

Group Streaming Comes To Facebook Live

Every day, people stream live to their personal profiles and business pages. While there are older options like YouTube and Twitch, Facebook Live is now a common place for live video. These live broadcasts are easy to set up and are easy for friends and fans alike to view.

But what if you only want to stream to a few people, rather than to all of your Facebook friends? What if you are doing specialized broadcasts for a fitness group or a book club that's not for public view?

Luckily, there is now a solution.

Facebook Live was already functional for use with Facebook pages via Switcher Studio. Now, Facebook Live now works for groups, meaning that you can stream to a specific group of your choosing. This opens the door for more private and intimate live videos that are visible to only select people.

Should I Do A Public Or A Private Group?

If you have never created a Facebook group before, you can do that by going to your Facebook homepage. This article from Facebook will get you up to speed.

The privacy settings of your group are completely up to you and reflect the purpose of the group. You will select the privacy when making the group, but you can change this setting later on as well.

Public groups are used for common-knowledge topics where sensitive information is not published. Use these to promote products, support public figures, and share creative content. You can search for a public group using its name and/or topic.
Private groups are the most common of the groups. Use these for publishing sensitive information. Anyone can search for and find a private group and see who's in it. Yet, no one can see the group's contents unless you accept their join request. Use these groups for medical support, customer support, and sharing unfinished creative content.
Secret groups are the least common of the groups. Use them when sensitive information is frequently published. No one can search for or find a secret group; a member of the group will have to add new members instead. Use these groups for team members, product prototype development, and wedding plans.

Make sure to customize your group to fit its topic and purpose. Adding a cover photo, a description, and more will make people more likely to join and communicate.

Okay, The Group Is Ready. How Do I Go Live?

When you open your Switcher Studio app, tap on the blue arrow that says Facebook from your Outputs tab.

Switcher Outputs

If you have not already linked your Facebook account to Switcher on this device, you will need to sign in. Use the email address and password associated with your Facebook account.

Afterward, you go to the Event Creator window.

The stream destination will be set to your personal timeline. You need to change this to stream to your desired group. Tap the pencil beside your destination to bring up other destination options.

Private test stream Tap Group. All Groups that you own or have admin status for will be displayed. Select the group of your choice.

Choosing FB group destination

You will now see your group name displayed as the destination.

Perfect.

Title your stream and write a description for it. All of your viewers will see this information. Enter in details that will encourage your group members to watch your broadcast.

You can also choose your stream quality. If you have a fast and strong internet connection, you may want to choose high or HD. If you are on a weaker connection, choose low or medium. This will prevent lag.

Finally, select Create Livestream.

When you are ready to go live, tap on the big red button in your Switcher Studio app. This will send your stream to your chosen group.

Facebook Groups

Facebook will notify your group members that you are live, and they will be able to watch your stream. They will also be able to leave comments as they watch.

When your stream completes, Facebook will archive your stream inside the group. This way, anyone who missed it will still be able to watch it on demand.

For additional help in getting your Facebook Live stream set up with Switcher Studio, be sure to visit our Help Center.

Wondering if Switcher Studio is right for you? Sign up for a free 14-day trial.

New Event Streaming With Facebook Live

Most Facebook users have seen a Facebook Event before.

Sometimes, it's an invite to a family reunion by a beloved relative. Or it might be a reminder of the local rock band's next performance in your town's arena. Other times, it's as simple as an RSVP for your best friend's birthday party.

As such, Facebook Events are one of the best ways to organize large groups of people together!

With the explosion of Facebook Live, you can now broadcast Live inside of Facebook Events. There are two common reasons to do this:

You are broadcasting Live prior to when the Event takes place, in order to communicate viable information about the Event (like what to bring for a camping trip, etc.).
You are broadcasting Live during an Event. This is to show those who cannot attend what is going on in real time (common for weddings and graduations).

To create a new Event for any occassion, go to your Facebook homepage and click on Events. Choose whether you want a public event or a private event. Then, insert the appropriate details for your Event.

The more information you provide, the more informed your guests will be, and the more likely they'll be to attend!

I've Created My Facebook Event. What Now?

When you launch the Switcher Studio app on your iPad, iPhone, or iPod Touch, you will see the Outputs menu. This is exactly where you need to be.

Tap on the blue arrow beside Facebook to get started. You will be taken to the Event Creation screen for Switcher Studio.

Notice that the default destination is My Timeline. We want to stream to your new Event, so we need to change this.

Tap on My Timeline and select Event. Now, tap on the correct Event.

After this, fill out the rest of the fields.

Make sure to be as detailed as possible. Being detailed informs your potential viewers of why you are live and why they should be tuning in. This way, they can prepare themselves for what they will be learning.

When you finish, tap on Create Live Stream.

There should now be a blue checkmark beside Facebook. This means that everything was set up and is now ready to go!

When you are ready to go Live, tap on Rec+Broadcast in the top-right corner. This will push your broadcast to your Facebook Event.

Interact With Your Facebook Live Guests!

The Event's invited guests will be notified when you go Live. This way, they will be able to tune in and watch your broadcast!

Some guests may leave comments or ask questions while you are Live. Be sure to engage with them, thank them for watching, and answer any questions they have. This keeps people from tuning out, and also makes them more likely to view future streams!

When it is time to end the stream, tap on "Rec+Broadcast" inside of Switcher Studio again. This will end your Live broadcast.

Give Facebook a few minutes to process your now-archived broadcast. This will allow future visitors to your Event Page to view your broadcast and all of the Guest Comments.

This process works for both Public Events and Private Events.

The next time you put together an Event, take some time to engage in a pre-Event broadcast to drive up support! You'll notice a larger number of attendees than if you'd never gone live at all.

For additional help setting up a Facebook Live broadcast with Switcher Studio, be sure to visit our Help Center.

#GetOut. #GoLive. #BeAwesome.