From evolving customer behavior to emerging technologies, check out what experts are calling the top 11 video marketing trends of 2025.
Switcher Blog
From gathering affordable multicamera broadcasting equipment to choosing the best streaming software, we're breaking down how to live stream sports online.
We’ve sorted through the options and compiled a definitive list of the best free and paid live streaming apps you should consider in 2025.
See how you can build an AI video workflow, from content development to postproduction and beyond. Now is the best time to start exploring video workflow automation!
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From the ever-changing algorithm to creator burnout, we’re exploring the factors that explain why video creators are leaving YouTube.
What you need to know about using AI tools in content creation: From the best AI tools for writing, design, and video to best practices for incorporating AI into your creative process.
This ultimate guide to video marketing analytics will cover the basics — what different metrics mean and how to use them — plus recommendations for analytics tools.
After ten years, Switcher is stepping outside the Studio! Announcing our 2024 brand refresh, some big product updates, and the future of Switcher.
Here are our top 5 reasons why we think video is the future of content marketing, based on research and trends in marketing, tech, and consumer behavior.
Ready to embed the Switcher player on your own website? This “Getting Started With Switcher” article walks you through every step of the process.
Livestream cameras, lighting, software, and more — check out our picks for the best livestreaming equipment recommendations (2024 edition).
An all encompassing guide to setting up a multi-camera podcast setup. We'll cover livestreaming software, podcast cameras, microphones, lighting and more!
Learn how to create e-learning courses with Switcher Studio: A step-by-step guide for engaging online education. Start a 14-day free trial today!
Boost SEO and conversion rate (and captivate visitors) with video on your site. Learn why video content is a must-have for a dynamic online presence.
Read Switcher Studio's step-by-step guide for launching your own podcast, including valuable tools for video podcasting. Start your podcast with Switcher Studio today!
In this blog, we provide an overview of RTMP (Real-Time Messaging Protocol), and how you can leverage Switcher Studio to help you reach a bigger audience.
Video is a powerful marketing investment. In this article we share a few key benefits of small business video marketing, strategies and how to execute them.
Learn how to create a video podcast using livestreaming software, and then learn how to promote your video podcast on social media.
Dive into the what and why of Instagram and Facebook reels and how they differ from stories. We cover everything from content ideas to best practices.
Wondering how you can make money on Amazon? Check out these top tips for maximizing your affiliate earnings all year round, and on Amazon Prime Day.
Take a look at the fast-growing e-commerce trend Shoppertainment, and learn how you can add engaging shopping experiences to your e-commerce strategy.
Easy-to-implement tips for planning fun and engaging virtual team building activities that keep your teams connected in a remote work environment.
How to seamlessly host a hybrid event that meets the needs of your virtual and in-person attendees.
What is influencer marketing and how do you implement an influencer marketing strategy into your existing marketing efforts?
From Walmart’s TikTok LIVE strategy to Taobao Live X Viya Huang, we’ve compiled 4 awesome live shopping host collaborations you can learn from.
Trying to gain more viewers for your live selling streams? Check out these 5 tips from Switcher Studio to get the most out of your live shopping experience.
Thinking about how to level up your holiday e-commerce strategy? Follow these 4 tips from Switcher Studio and get the most out of your seasonal advertising campaigns.
Keep your audience engaged in your shoppable livestreams and ultimately boost your sales with these easy to follow tips from Switcher Studio.
Useful pointers right at your fingertips for creating interactive and engaging shoppable livestreams that will WOW your customers and generate more sales.
From virtual experiences to online classes and workshops, execute engaging virtual corporate events that are sure to keep your audience’s attention.
Having trouble creating social media and marketing content? Try repurposing live and recorded video across different platforms.