Angela Nicole Holbrook

Switcher Studio Communications Coordinator

Recent Posts

How to Get More Engagement with Your Church Livestreams

By Angela Nicole Holbrook on Mar 9, 2020 2:26:51 PM

Livestreaming your weekly church services is an excellent way to grow the reach of your church virtually. Viewers can participate in the service in real time — from anywhere in the world and from any time zone. Livestreaming your church services aids not only new visitors who are checking out your church but also current members of your congregation; neither illness nor travel will prevent them from joining in the weekly service.

Of course, to extend your streams' reach, it is important to increase the engagement that takes place during each stream. On platforms like YouTube and Facebook, higher engagement means more people see your stream. By encouraging engagement, you can also helps at-home participants feel more like they're there in person.

Here are a few tips that will help you to maximize your engagement during your church's livestreams.

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How to Livestream a Local Government Meeting

By Angela Nicole Holbrook on Jan 23, 2020 10:22:55 AM

Attending local government meetings is an excellent way for members of a community to stay up to date on what's going on. But not everyone can attend meetings in person. Livestreaming local government meetings ensures that all members of a community are able to "attend," whether they can be physically present or not.

Any number of people may want to produce the livestream of a local government meeting, including local news organizations, interested community members, or the government body itself.

Here we'll cover some easy steps to take to begin livestreaming the local government meetings in your community. You'll also learn how to ensure that the members of your community know where to find the streams and how to tune into the feed.

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How to Show Worship Lyrics in Your Church's Livestreams

By Angela Nicole Holbrook on Aug 5, 2019 11:54:43 AM

Sharing your church services online is a great way to reach people who are unable to attend the gatherings. By streaming the services live, you enable those who are at home, at work, out of town, or in the hospital to participate in real time and feel like they're still an active part of the congregation. Another way to help people participate is to make sure worship song lyrics are accessible.

In the church sanctuary or gathering space, lyrics are often visible on a screen or available in hymnals, allowing everyone to sing along whether or not they know the words. If at-home participants see only the video footage of people singing in your livestream, however, they'll be unable to sing along if they don't know the words. This is especially true for those with hearing loss because they may have additional trouble understanding the words being sung by the congregation.

Fortunately, Switcher Studio's live-video editing app makes it easy to display lyrics — not to mention scripture, graphics, videos, and more — as part of your livestream to Facebook, YouTube, your own site, or almost anywhere else. Just follow the simple instructions below. If you're not a Switcher user, churches can get a free 14-day trial to take it for a spin during a few services. (Since Switcher runs with just iPhones and iPads, you or your tech team can try it without purchasing any gear.)

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How to Promote Your Live Videos to Get More Viewers

By Angela Nicole Holbrook on Jun 24, 2019 9:08:15 AM

Almost anyone creating live videos on a regular basis wants to see an increase in viewership. You want to see that number of viewers creeping higher and higher with each consecutive broadcast.

While an increased audience can happen organically, self-promotion increases your total number of viewers exponentially. There are many ways to promote your live videos both while you're streaming live and after your broadcast ends. Take a look at the strategies below to put a positive trend on your viewership graph.

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Designing a Set for Your Live Videos

By Angela Nicole Holbrook on Mar 25, 2019 9:01:00 AM

Though it’s possible to go live anywhere, having a live video set available for your streams makes going live a breeze. With nothing to set up or tear down after each broadcast, streaming is almost effortless.

Your set also provides a glimpse into your brand’s personality. What colors are you using? What objects are visible? Your audience sees these as a glimpse into who you are and what you’re promoting — before you even say a word on camera. Your set becomes the best first impression that you can provide!

Creating a set for your live videos may seem daunting or even expensivebut neither is true. Most video sets are actually quite small, making them easy to leave up at all times. Follow the guidelines below, and you’ll be able to construct a set of your own simply and cheaply in as little as one hour.  

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How to Post Native Videos to LinkedIn Profiles, Pages, and Groups

By Angela Nicole Holbrook on Jan 29, 2019 12:11:55 PM

Prior to late 2017, the only way to post videos to LinkedIn was by sharing YouTube and Vimeo links. These days, however, videos can be created and posted natively on LinkedIn and from within LinkedIn's mobile app itself. Native LinkedIn videos perform better in user feeds than shared YouTube links, allowing more people to see and view your content. Posting videos can help you build trust, reinforce your brand, and give others a look into who you are and how you operate. They also convey emotion better than text content. Here's a look at how to add videos to LinkedIn — whether on your profile, pages, and groups.

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How to Go Live on YouTube and What to Know First

By Angela Nicole Holbrook on Dec 12, 2018 3:10:53 PM

Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.

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Live Video: Dress for Success

By Angela Nicole Holbrook on May 2, 2018 2:00:00 PM

If you’re not accustomed to doing live video, or video at all, it’s something that may not even occur to you. Just like having the right sound and lighting equipment, what you wear is an important part of ensuring a successful broadcast.

Think of your wardrobe as part of your pre-production checklist.

Why is this important? We all want to look good on camera. But, what you wear is also about optimizing the quality of your video. For example, wearing fabrics that reflect light can jeopardize the visual quality of your video, and wearing large, clunky jewelry can interfere with sound quality.

You can look good, feel confident and optimize your wardrobe for high-quality live video.

Topics: Tips & Tricks
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Switcher Studio 3.6 Update

By Angela Nicole Holbrook on Dec 21, 2017 9:20:08 AM

Feedback and support from our users enables us to continue to enhance the best mobile video creation app possible for iPhones and iPads. Our latest release brings a new experience to the Switcher Studio platform by adding:

Topics: Latest News
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Best Ways to Make Live Video Graphics

By Angela Nicole Holbrook on Nov 15, 2017 11:31:09 AM

There are many graphics programs out there that ared used to create lower-thirds and logos. Using lower-thirds in your live videos helps to brand your guests, and using logos helps to brand your company. These graphics also help your videos to look professional and planned.

Topics: Tips & Tricks
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