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Recent Blog Posts

How to Measure Your Live Videos' Effectiveness

by Kate Brannen Smith

Are your live videos helping you reach your business goals? It's easy to find out when you include CTAs and other trackable identifiers in your video.


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How to Create a Content Calendar for Your Live Videos

by Kate Brannen Smith

Make your live video dreams a reality by putting them into a content calendar. This post take you through all the steps.


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5 Brands Crushing It with Live Video

by Jacy Cruz

From product demos to thought leadership, there are endless business use cases for live video. Here are five examples of brands creating amazing live content.


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Choosing Channels for Live Video: Facebook vs. YouTube

by Ernesto Ramos

We're tackling the age-old question: Is it better to livestream on Facebook or YouTube? Welp, it depends. Here we break it down.


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How to Generate Topics and Ideas for Your Live Videos

by Kate Brannen Smith

Wondering what to livestream about? This post covers how to brainstorm, categorize, and prioritize live video topics to ensure you've got plenty of content to share.


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Finding a Niche for Your Live Video Content

by Kate Brannen Smith

Because of its capacity for real-time interaction, live video may be the medium best suited for niche content. Finding your niche will ensure your live videos reach and help your audience.


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How to Identify the Audience for Your Live Videos

by Kate Brannen Smith

Knowing your audience is a crucial part of planning your live video content. A little basic market research can help you understand their challenges, fears, and goals.


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Setting SMART Goals for Your Live Videos

by Kate Brannen Smith

Before you brainstorm live video topics or start streaming, you should take time to identify your business goals. SMART goals — ones that are specific, measurable, attainable, relevant, and timely — are the foundation of your live video content strategy.


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How to Build a Live Video Content Strategy: Getting Started

by Kate Brannen Smith

When 80% of audiences would rather watch a video than read a blog post, video better be part of your content strategy. Here's the high-level overview of all the components of a live video content strategy.


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Live Video for Inbound Marketers: The Medium We've Been Waiting For

by Kate Brannen Smith

Live video is the medium inbound marketers have been waiting for — letting us engage with audiences in real time while sharing valuable content.


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