This is the eighth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.
It’s almost time to go live, you guys! If you’ve been following along with this series, you should have a live video content strategy document that’s nearly complete — audience identified, topics chosen, goals stated, etc.
The last step in building your strategy is to determine how you’ll evaluate the effectiveness of your live videos after the fact. Which metrics will you look at to know whether your content plan succeeded?