Live Video Lighting 101: Brighten Up Your Productions

By Dan Petrik on Feb 6, 2019 12:00:00 PM

Let’s face it: If a video doesn’t look great, you tune out. Good lighting is one of the key components to creating better-looking video. If you shoot without thinking about lighting, the end result can be full of contrasting colors, shadows, and a range of other lighting problems.

To give you an idea of what I mean, here is what Switcher's studio looks like before and after we add lights:

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5 Types of LinkedIn Videos to Build Your Brand

By Kate Brannen Smith on Feb 1, 2019 11:25:06 AM

Last week we talked about why native LinkedIn video is so important for B2B companies. It combines the targeting power of a B2B platform with the performance power of native video posts. But even if you’re sold on its potential, you may not be sure where to start when it comes to adding LinkedIn video to your marketing plan. The specific videos you choose to create will depend on the business goals you’ve established for your marketing efforts, but here are a few all-purpose video ideas perfect for building your brand:

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How to Post Native Videos to LinkedIn Profiles, Pages, and Groups

By Angela Nicole Holbrook on Jan 29, 2019 12:11:55 PM

Prior to late 2017, the only way to post videos to LinkedIn was by sharing YouTube and Vimeo links. These days, however, videos can be created and posted natively on LinkedIn and from within LinkedIn's mobile app itself. Native LinkedIn videos perform better in user feeds than shared YouTube links, allowing more people to see and view your content. Posting videos can help you build trust, reinforce your brand, and give others a look into who you are and how you operate. They also convey emotion better than text content. Here's a look at how to add videos to LinkedIn — whether on your profile, pages, and groups.

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Why Native LinkedIn Video Matters for Businesses

By Kate Brannen Smith on Jan 23, 2019 8:59:19 AM

For companies using content marketing to drive traffic and generate leads, it’s important not to overlook the unique value that LinkedIn offers. As a social media platform, LinkedIn is particularly useful for B2B marketers, allowing you to leverage your industry contacts to increase reach. Couple this with the power of native video posts and you have yourself a winning combo: engaging, high-performing content reaching targeted audiences. Here are a few reasons it’s time to add LinkedIn video to your marketing strategy if you haven't already done so:

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Finding a Niche for Your Live Video Content

By Kate Brannen Smith on Jan 15, 2019 2:52:06 PM

This is the fourth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

I recently became a first-time homeowner, taking on all the responsibilities that this entails. My husband and I bought a flipped house, so there’s not much more work to be done immediately, save for one big project: salvaging a severely water-logged yard. The problem is, we know absolutely nothing about lawn care. Enter the MAGIC OF YOUTUBE.

After a single search, we came across a video of a sweet old landscaper with a Boston accent teaching a homeowner how to install an underground drain in his own water-logged yard. We found the video so calming and informative (maybe we’re weird) that we literally sat on the couch and watched three additional videos of the old Bostonian landscaper helping people implement different types of drainage solutions in their yards.

Now this is a man who has found his niche.

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Livestreaming Gear: Basic Tools for a Killer Live Video

By Jimmy Burns on Jan 8, 2019 3:36:58 PM

Whether you’re a veteran livestreamer or a beginner leveling up your video game, it’s important to consider the tools you need to create truly exceptional live videos. These days, a smartphone is really the only gear you need to pull off a live broadcast. There are dozens of platforms making it increasingly easy to go live directly from your phone.

Not all live videos are created with equal production value, however. Who hasn’t watched a video whose creator didn’t think to stabilize their nauseating hand-held camera? Or one in which the person talking is so far away from the camera that you can’t even understand what they’re trying to say? Or, my personal favorite, one in which the video starts out vertical and ends up sideways after the first 5 seconds? Then you have to lock your phone’s screen rotation and hold it funny so it keeps playing — I mean, are we all just supposed to lay on our sides to watch this?

With a few best practices, it’s not hard to create awesome videos with your smartphone, ones that will make your audience keep watching rather than throw their phones against the wall. Below I’ve covered the basic gear you need to create great livestreams, but don’t worry if you’re not ready to invest in any gadgets yet — I also convey several free ways to improve your videos.

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How to Identify the Audience for Your Live Videos

By Kate Brannen Smith on Dec 17, 2018 9:18:31 AM

This is the third post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

Being a good conversationalist is all about knowing a) whether the information you’re relaying is interesting and b) whether the person you’re talking to cares. Surely you’ve had the experience of being stuck in a conversation with a bad conversationalist, someone intent on relaying the minutiae of their obscure hobby despite your obvious lack of interest. If you’re like me, you nod politely while also sidling away from the talker slowly.

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How to Go Live on YouTube and What to Know First

By Angela Nicole Holbrook on Dec 12, 2018 3:10:53 PM

Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.

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RTMP for Live Video: What is it and how do I set it up?

By Dan Petrik on Dec 10, 2018 12:57:17 PM

Whether you're an active livestreamer or just learning about livestreaming, you may have seen the term RTMP and not known exactly what it means. Don't let the acronym intimidate you — RTMP is easy to set up. 

Before we set up an RTMP stream, however, we need to understand what RTMP actually is, what it connects with, and how it works.

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Setting SMART Goals for Your Live Videos

By Kate Brannen Smith on Dec 4, 2018 10:52:42 AM

Last week we covered the basics of building a live video content strategy, the first step of which is to define the business goals for your live video. Today we’ll focus on this step in more detail — covering how to identify your business goals and how to define them properly. This will set you up for success as you craft the rest of your live video content strategy.

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