Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.
Whether you're an active livestreamer or just learning about livestreaming, you may have seen the term RTMP and not known exactly what it means. Don't let the acronym intimidate you — RTMP is easy to set up.
Before we set up an RTMP stream, however, we need to understand what RTMP actually is, what it connects with, and how it works.
Last week we covered the basics of building a live video content strategy, the first step of which is to define the business goals for your live video. Today we’ll focus on this step in more detail — covering how to identify your business goals and how to define them properly. This will set you up for success as you craft the rest of your live video content strategy.
Going live on Facebook is an amazingly fun way to connect with your friends and followers, but if you've never done it before, you might not know what to expect. Here I'll walk you through the two simplest ways to go live.
You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.
Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.
Switcher Studio's iOS screensharing feature has infinite use cases, expanding what's possible in your productions. Basically, if you can show something on your iOS device, you can show it in Switcher just by connecting your phone or iPad as a video source. From green screen and scoreboard apps to system setups and video games, the sky's the limit for what you can screenshare into your productions.
Literally — because today we're talking about drones. Sorry, I had to.
Anyone making videos for Facebook, Youtube, Twitch or any other platforms can agree that one of the biggest goals of “video content creation” is to grow your audience and get as many viewers as possible. Most of the advice and strategy you’ll read about social video is likely helping you discover new ways to make your videos standout and crank up that view count.
Creating video content for your organization just got easier. Microsoft recently announced a new feature for Office 365 and Microsoft Stream called "Live Events". Now users can create live video experiences for people within their organization. Videos are automatically annotated so they become searchable. Switcher Studio is proud to be a launch partner with Microsoft for the announcement of these new features. Check out the video below to see how easy it is to pair your live event with Switcher Studio.
Live video is a versatile tool. However, because it offers so many possibilities, you might not know where to start. Whether you’re planning your first live stream or are looking for engaging news to feature, creating a top-level content calendar is a great way to prioritize topics.
You did it. You planned the content for your video and tapped the “go live” button. Your live stream was a success. Now what?
While live video is what we’re all about at Switcher Studio, oftentimes it’s the replay of the live video that outperforms the live stream itself when it comes to number of views. We’ve seen this time and again with our clients.