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How to Use YouTube Premiere to Schedule a Video

By Anna Hochberger on May 18, 2020 10:02:35 AM

When YouTube started in 2005, it took its slogan, “Broadcast Yourself” to heart. Since then, it’s become the largest video-sharing platform in the world, competing with traditional viewing platforms like film and television. And one of the main ways it competes with movie and TV experiences is through YouTube Premiere.

Whether you’re diving into YouTube for the first time or are a seasoned pro, here’s everything you need to know about using YouTube Premiere.

What is YouTube Premiere?

In a nutshell, YouTube Premiere lets viewers watch new videos together — YouTube likens it to a TV or movie premiere, and for good reason. 

With YouTube Premiere, you can upload prerecorded videos and schedule them to air at scheduled dates and times. This allows you to promote the video content before it premieres, and interact with viewers in real time during the premiere in the comments or in the live chat. (After a YouTube Premiere, the video remains available like a regular video.)

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How to Use Facebook Watch Party to Share a Live or Recorded Video

By Anna Hochberger on Apr 29, 2020 3:51:31 PM

COVID-19 has dramatically altered how we all go about our daily lives, and rightly so. As social distancing protocols limit our ability to travel and interact with people in person — and will continue to do so for the foreseeable future — finding alternative ways to connect with friends, co-workers, and family has never been more important. 

One free, easy-to-access tool in just about everyone’s arsenal? Facebook Watch Party, i.e., Facebook’s built-in coviewing feature. 

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How to Monetize Live Video Successfully

By Amir Shahzeidi on Apr 13, 2020 3:28:54 PM

Editor's note: Today on the blog we're covering five ways you can monetize your live videos — tips straight from the experts over at Uscreen, a video monetization platform you can stream to from Switcher Studio using custom RTMP.

Live video is booming. It’s become the entertainment choice of people between the ages of 18 and 34 years in the U.S. It has also been chosen above text-based content according to research showing that 80% of people would rather watch a live video than read a blog post.

And that’s not all.

On social media, livestreaming has taken off. Facebook reports that people spend 3x more time watching live video than prerecorded video. And Twitter has also already streamed over 96 million hours of live video.

But what’s driving this live video phenomenon and how can you monetize live video?

Topics: Tips & Tricks
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Live Video Lighting 101: Brighten Up Your Productions

By Dan Petrik on Feb 6, 2019 12:00:00 PM

Let’s face it: If a video doesn’t look great, you tune out. Good lighting is one of the key components to creating better-looking video. If you shoot without thinking about lighting, the end result can be full of contrasting colors, shadows, and a range of other lighting problems.

To give you an idea of what I mean, here is what Switcher's studio looks like before and after we add lights:

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Livestreaming Gear: Basic Tools for a Killer Live Video

By Jimmy Burns on Jan 8, 2019 3:36:58 PM

Whether you’re a veteran livestreamer or a beginner leveling up your video game, it’s important to consider the tools you need to create truly exceptional live videos. These days, a smartphone is really the only gear you need to pull off a live broadcast. There are dozens of platforms making it increasingly easy to go live directly from your phone.

Not all live videos are created with equal production value, however. Who hasn’t watched a video whose creator didn’t think to stabilize their nauseating hand-held camera? Or one in which the person talking is so far away from the camera that you can’t even understand what they’re trying to say? Or, my personal favorite, one in which the video starts out vertical and ends up sideways after the first 5 seconds? Then you have to lock your phone’s screen rotation and hold it funny so it keeps playing — I mean, are we all just supposed to lay on our sides to watch this?

With a few best practices, it’s not hard to create awesome videos with your smartphone, ones that will make your audience keep watching rather than throw their phones against the wall. Below I’ve covered the basic gear you need to create great livestreams, but don’t worry if you’re not ready to invest in any gadgets yet — I also convey several free ways to improve your videos.

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How to Go Live on YouTube and What to Know First

By Angela Nicole Holbrook on Dec 12, 2018 3:10:53 PM

Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.

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RTMP for Live Video: What is it and how do I set it up?

By Dan Petrik on Dec 10, 2018 12:57:17 PM

Whether you're an active livestreamer or just learning about livestreaming, you may have seen the term RTMP and not known exactly what it means. Don't let the acronym intimidate you — RTMP is easy to set up. 

Before we set up an RTMP stream, however, we need to understand what RTMP actually is, what it connects with, and how it works.

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How to Go Live on Facebook from the Phone App or Your Computer

By Dan Petrik on Nov 30, 2018 10:47:30 AM

Going live on Facebook is an amazingly fun way to connect with your friends and followers, but if you've never done it before, you might not know what to expect. Here I'll walk you through the two simplest ways to go live.

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How to Build a Live Video Content Strategy: Getting Started

By Kate Brannen Smith on Nov 28, 2018 12:44:55 PM

You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.

Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.

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How to Livestream from a Drone in Switcher Studio

By Dan Petrik on Oct 31, 2018 1:46:27 PM

Switcher Studio's iOS screensharing feature has infinite use cases, expanding what's possible in your productions. Basically, if you can show something on your iOS device, you can show it in Switcher just by connecting your phone or iPad as a video source. From green screen and scoreboard apps to system setups and video games, the sky's the limit for what you can screenshare into your productions. 

Literally — because today we're talking about drones. Sorry, I had to.

Topics: Tips & Tricks
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