Making Sense of Facebook Live Stats: What Each Metric Means

By Jimmy Burns on Aug 12, 2019 9:00:00 AM

Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. Rarely do I click on the unicorn of Google search results — one that provides the complete answer about how to use post insights and video data to make better content. Often the first question you’ll be asking yourself is, “How do I even choose which metrics actually matter to me?”

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How to Measure Your Live Videos' Effectiveness

By Kate Brannen Smith on Aug 12, 2019 9:00:00 AM

This is the eighth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

It’s almost time to go live, you guys! If you’ve been following along with this series, you should have a live video content strategy document that’s nearly complete — audience identified, topics chosen, goals stated, etc.

The last step in building your strategy is to determine how you’ll evaluate the effectiveness of your live videos after the fact. Which metrics will you look at to know whether your content plan succeeded?

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How to Show Worship Lyrics in Your Church's Livestreams

By Angela Nicole Holbrook on Aug 5, 2019 11:54:43 AM

Sharing your church services online is a great way to reach people who are unable to attend the gatherings. By streaming the services live, you enable those who are at home, at work, out of town, or in the hospital to participate in real time and feel like they're still an active part of the congregation. Another way to help people participate is to make sure worship song lyrics are accessible.

In the church sanctuary or gathering space, lyrics are often visible on a screen or available in hymnals, allowing everyone to sing along whether or not they know the words. If at-home participants see only the video footage of people singing in your livestream, however, they'll be unable to sing along if they don't know the words. This is especially true for those with hearing loss because they may have additional trouble understanding the words being sung by the congregation.

Fortunately, Switcher Studio's live-video editing app makes it easy to display lyrics — not to mention scripture, graphics, videos, and more — as part of your livestream to Facebook, YouTube, your own site, or almost anywhere else. Just follow the simple instructions below. If you're not a Switcher user, churches can get a free 30-day trial to take it for a spin during a few services. (Since Switcher runs with just iPhones and iPads, you or your tech team can try it without purchasing any gear.)

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Is Livestreaming Services Right for Your Church? 8 Reasons to Consider

By Kate Brannen Smith on Jul 29, 2019 10:28:11 AM

If I’ve learned anything about church management from my decades as a pastor’s kid, it’s that church leaders have a lot on their plates, and it extends far beyond pastoral work. Sure, they preach and counsel and visit sick people. But they also run teams, hold meetings, deal with budgets, manage conflicts, and oversee basically everything. They’re like CEOs in clerical collars — or snazzy sneaks, depending on your denomination. Oh, and they answer to God. So, yeah, lots of responsibility.

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How to Create a Content Calendar for Your Live Videos

By Kate Brannen Smith on Jul 15, 2019 9:28:09 AM

This is the seventh post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

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Flattering Clothes for Live Video: What to Wear When Streaming

By Kate Brannen Smith on Jul 8, 2019 2:06:23 PM

I have a friend who always says that if you have a body and you’re on the beach, then you have a beach body. Taking this sound logic and applying it elsewhere, I propose that if you’re livestreaming and you’re wearing clothes, you’re wearing livestreaming clothes.

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Creating On-Brand Visuals for Your Live Videos

By Whitney Mattingly on Jul 1, 2019 9:18:04 AM

When it comes to branding, consistency is key. Branding for live videos is no different. Your brand style tells the world what you’re all about — with a dash of your personality.

If you have a brand standards guide, GREAT! Work from that guide to develop all the live video assets you need. Incorporate your brand fonts, colors, and logos to make graphics that help drive the flow of the video.

If you don’t have a brand standards guide, fret not. We’ve got you covered. Here are the five things you need to create on-brand visuals for your live videos. By nailing down these five elements, you can make a mini brand guide to keep all of your live videos consistent. 

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How to Promote Your Live Videos to Get More Viewers

By Angela Nicole Holbrook on Jun 24, 2019 9:08:15 AM

Almost anyone creating live videos on a regular basis wants to see an increase in viewership. You want to see that number of viewers creeping higher and higher with each consecutive broadcast.

While an increased audience can happen organically, self-promotion increases your total number of viewers exponentially. There are many ways to promote your live videos both while you're streaming live and after your broadcast ends. Take a look at the strategies below to put a positive trend on your viewership graph.

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Choosing Camera Angles for Your Live Videos

By Jimmy Burns on Jun 17, 2019 11:28:53 AM

Over the past several years, I have put together a wide variety of live productions — live music shows with several bands, week-long conventions with breakout rooms, multicamera livestreams, etc. Every piece of gear you add to your setup increases the complexity. But with video, having extra perspectives doesn’t have to be a burden. It can be a utility and even a lifesaver. A second shot can serve as a backup in case a battery dies. And that other perspective allows you to reposition your shot or zoom to create a more dynamic final product. But how many cameras is too many cameras? Let’s walk through some different options for getting the perfect shot. Follow these tips for capturing your productions — whether you’re using a single camera angle or two or three.

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Live Video: What Businesses Need to Know

By Kate Brannen Smith on Jun 12, 2019 12:04:21 PM

As the inimitable Ron Swanson once warned, “Never half-ass two things. Whole-ass one thing.” Unfortunately, that’s easier said than done when it comes to tech and tactics for your business.

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Now You Can Show Facebook Comments in Your Live Videos — See What’s New in Switcher 4.1

By Kate Brannen Smith on Jun 10, 2019 8:50:00 AM

Today we’re rolling out Switcher Studio 4.1, the first round of major platform enhancements since 4.0 released in January. Download the updated Switcher Studio app from the App Store to get these exciting upgrades, plus standard bug fixes and stability improvements. (If you don't already have one, you'll need a Switcher Studio account to use the app.)

Topics: Latest News
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5 Brands Crushing It with Live Video

By Jacy Cruz on Jun 3, 2019 9:18:18 AM

You’ve probably heard the stats on live video being the content type that results in the most engagement, which should make livestreaming an obvious way for brands to connect with their audiences. Yet a lot of companies aren’t leveraging this medium — they’re either using highly produced prerecorded videos, or they haven’t gotten on the video train at all. Here’s a look at five brands that are successfully using live video to promote themselves, add authenticity to their brands, build brand loyalty, and increase engagement.

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Switcher CEO Nick Mattingly Chosen as Endeavor Entrepreneur

By Kate Brannen Smith on May 22, 2019 12:10:01 PM

Switcher Studio co-founder and CEO Nick Mattingly was selected as an Endeavor Entrepreneur at Endeavor’s 87th International Selection Panel in Madrid, Spain, last month.

Endeavor is a nonprofit whose mission is to identify, mentor, and accelerate the best high-impact entrepreneurs around the world, specifically those with the greatest potential to create jobs and transform economies in their regions. It functions by connecting promising new entrepreneurs with the resources and mentors they need to succeed.

Topics: Latest News
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ASU’s Journalism Students Use Switcher Studio to Produce Broadcasts from Anywhere

By Kate Brannen Smith on Apr 30, 2019 10:57:41 AM

Widely considered one of the top journalism schools in the country, Arizona State University’s Walter Cronkite School of Journalism takes a “teaching hospital” approach within its newsroom. This means experimenting with the latest tools — going beyond what even many commercial newsrooms have tried — to find transformational technologies that help reporters find, cover, and disseminate the latest news.

Topics: Latest News
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LinkedIn Partners with Switcher Studio to Launch Live Video

By Kate Brannen Smith on Apr 15, 2019 9:00:00 AM

LinkedIn is launching live video, and they’re partnering with live-video software startup Switcher Studio as part of the launch. The Microsoft-owned professional networking platform, which boasts more than 610 million users worldwide, has dubbed the new feature LinkedIn Live.

Topics: Latest News
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Choosing Channels for Live Video: Facebook vs. YouTube

By Ernesto Ramos on Apr 8, 2019 9:00:00 AM

This is the sixth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

Free livestreaming channels are ubiquitous. But with so many platforms to choose from, which one is right for you and your organization? That depends largely on your intended audience and your live video goals. If you've been crafting your live video content strategy alongside this blog series, you have these articulated, along with your niche and your first several topics. Now you're ready to choose your livestreaming channel. 

To help you choose, we're going to dive into the pros and cons of two popular livestreaming channels, YouTube and Facebook. Although there are myriad other channels — Instagram, Periscope, and Twitch, among them — YouTube and Facebook are still most popular when it comes to helping you share great content, build an audience, engage with viewers, and turn live videos into longterm evergreen content that, over time, helps you get more subscribers and customers. 

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Designing a Set for Your Live Videos

By Angela Nicole Holbrook on Mar 25, 2019 9:01:00 AM

Though it’s possible to go live anywhere, having a live video set available for your streams makes going live a breeze. With nothing to set up or tear down after each broadcast, streaming is almost effortless.

Your set also provides a glimpse into your brand’s personality. What colors are you using? What objects are visible? Your audience sees these as a glimpse into who you are and what you’re promoting — before you even say a word on camera. Your set becomes the best first impression that you can provide!

Creating a set for your live videos may seem daunting or even expensivebut neither is true. Most video sets are actually quite small, making them easy to leave up at all times. Follow the guidelines below, and you’ll be able to construct a set of your own simply and cheaply in as little as one hour.  

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Generating Topics and Ideas for Your Live Videos

By Kate Brannen Smith on Mar 18, 2019 9:02:00 AM

This is the fifth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

From marketers and entrepreneurs to influencers and nonprofits, there are lots of people out there who like the idea of live video but aren’t sure what to stream about. They may be sold on the benefits of livestreaming but short on topic ideas. If that’s you, don’t be dismayed. Coming up with topics and ideas for your livestreams is a fun and crucial step — but it’s not the first step. And if you’re running into trouble generating ideas, it may be because you haven’t yet done the earlier steps in developing a live video content strategy.

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Audio Basics for Live Video

By Jimmy Burns on Mar 11, 2019 9:14:00 AM

There is no such thing as an Instagram filter for your video’s sound. Great audio is an elusive goal, and you can’t fake it with automatic software. You need to have some tricks up your sleeve to ensure you capture great audio on the recording so that there’s no need for special fixing after. This becomes even more important when you’re livestreaming because there is no post-production. The live broadcast is the whole production.

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The Best 2019 Conferences for Digital Marketers (Emphasis on Video)

By Whitney Mattingly on Mar 4, 2019 8:04:00 AM

The Switcher team is pretty picky about the conferences we go to. And as a marketer, you may also find it hard to decide which ones are worth your time and budget to attend. Luckily, we’ve found some that we really like and find a lot of value in attending. Here are the top four for the Switcher team:

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Live Video Lighting 101: Brighten Up Your Productions

By Dan Petrik on Feb 6, 2019 12:00:00 PM

Let’s face it: If a video doesn’t look great, you tune out. Good lighting is one of the key components to creating better-looking video. If you shoot without thinking about lighting, the end result can be full of contrasting colors, shadows, and a range of other lighting problems.

To give you an idea of what I mean, here is what Switcher's studio looks like before and after we add lights:

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5 Types of LinkedIn Videos to Build Your Brand

By Kate Brannen Smith on Feb 1, 2019 11:25:06 AM

Last week we talked about why native LinkedIn video is so important for B2B companies. It combines the targeting power of a B2B platform with the performance power of native video posts. But even if you’re sold on its potential, you may not be sure where to start when it comes to adding LinkedIn video to your marketing plan. The specific videos you choose to create will depend on the business goals you’ve established for your marketing efforts, but here are a few all-purpose video ideas perfect for building your brand:

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How to Post Native Videos to LinkedIn Profiles, Pages, and Groups

By Angela Nicole Holbrook on Jan 29, 2019 12:11:55 PM

Prior to late 2017, the only way to post videos to LinkedIn was by sharing YouTube and Vimeo links. These days, however, videos can be created and posted natively on LinkedIn and from within LinkedIn's mobile app itself. Native LinkedIn videos perform better in user feeds than shared YouTube links, allowing more people to see and view your content. Posting videos can help you build trust, reinforce your brand, and give others a look into who you are and how you operate. They also convey emotion better than text content. Here's a look at how to add videos to LinkedIn — whether on your profile, pages, and groups.

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Why Native LinkedIn Video Matters for Businesses

By Kate Brannen Smith on Jan 23, 2019 8:59:19 AM

For companies using content marketing to drive traffic and generate leads, it’s important not to overlook the unique value that LinkedIn offers. As a social media platform, LinkedIn is particularly useful for B2B marketers, allowing you to leverage your industry contacts to increase reach. Couple this with the power of native video posts and you have yourself a winning combo: engaging, high-performing content reaching targeted audiences. Here are a few reasons it’s time to add LinkedIn video to your marketing strategy if you haven't already done so:

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Lights, Camera, Wait a Sec: Logistics to Cover Before Your First Live Video

By Whitney Mattingly on Jan 22, 2019 3:02:53 PM

Going live for the first time? Hold up! Before you hit that stream button, there are a couple things you should consider. Not to brag, but we’ve gone live a few times in our day — and have run into problems along the way. Here’s a quick list of the logistics we cover before we go live and recommend you do, too.

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Finding a Niche for Your Live Video Content

By Kate Brannen Smith on Jan 15, 2019 2:52:06 PM

This is the fourth post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

I recently became a first-time homeowner, taking on all the responsibilities that this entails. My husband and I bought a flipped house, so there’s not much more work to be done immediately, save for one big project: salvaging a severely water-logged yard. The problem is, we know absolutely nothing about lawn care. Enter the MAGIC OF YOUTUBE.

After a single search, we came across a video of a sweet old landscaper with a Boston accent teaching a homeowner how to install an underground drain in his own water-logged yard. We found the video so calming and informative (maybe we’re weird) that we literally sat on the couch and watched three additional videos of the old Bostonian landscaper helping people implement different types of drainage solutions in their yards.

Now this is a man who has found his niche.

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Livestreaming Gear: Basic Tools for a Killer Live Video

By Jimmy Burns on Jan 8, 2019 3:36:58 PM

Whether you’re a veteran livestreamer or a beginner leveling up your video game, it’s important to consider the tools you need to create truly exceptional live videos. These days, a smartphone is really the only gear you need to pull off a live broadcast. There are dozens of platforms making it increasingly easy to go live directly from your phone.

Not all live videos are created with equal production value, however. Who hasn’t watched a video whose creator didn’t think to stabilize their nauseating hand-held camera? Or one in which the person talking is so far away from the camera that you can’t even understand what they’re trying to say? Or, my personal favorite, one in which the video starts out vertical and ends up sideways after the first 5 seconds? Then you have to lock your phone’s screen rotation and hold it funny so it keeps playing — I mean, are we all just supposed to lay on our sides to watch this?

With a few best practices, it’s not hard to create awesome videos with your smartphone, ones that will make your audience keep watching rather than throw their phones against the wall. Below I’ve covered the basic gear you need to create great livestreams, but don’t worry if you’re not ready to invest in any gadgets yet — I also convey several free ways to improve your videos.

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Switcher 4.0 Introduces Video Chat, Scoreboard, and More

By Kate Brannen Smith on Jan 3, 2019 8:51:04 AM

Today we’re rolling out Switcher Studio 4.0, the biggest update in a year for the live video-creation platform. The rollout introduces user-requested extensions like Video Chat and Scoreboard as well as a number of user experience improvements. The Switcher platform is getting more powerful and more customizable, ensuring users go live with confidence. To take advantage of all the latest features, make sure your devices are updated to iOS 12.

Topics: Latest News
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How to Identify the Audience for Your Live Videos

By Kate Brannen Smith on Dec 17, 2018 9:18:31 AM

This is the third post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

Being a good conversationalist is all about knowing a) whether the information you’re relaying is interesting and b) whether the person you’re talking to cares. Surely you’ve had the experience of being stuck in a conversation with a bad conversationalist, someone intent on relaying the minutiae of their obscure hobby despite your obvious lack of interest. If you’re like me, you nod politely while also sidling away from the talker slowly.

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How to Go Live on YouTube and What to Know First

By Angela Nicole Holbrook on Dec 12, 2018 3:10:53 PM

Most social media platforms contain a live video component these days. From Facebook to Instagram to Twitter, platforms that started as a way to share thoughts and photos are now being used to share live videos with family, friends, and fans.

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RTMP for Live Video: What is it and how do I set it up?

By Dan Petrik on Dec 10, 2018 12:57:17 PM

Whether you're an active livestreamer or just learning about livestreaming, you may have seen the term RTMP and not known exactly what it means. Don't let the acronym intimidate you — RTMP is easy to set up. 

Before we set up an RTMP stream, however, we need to understand what RTMP actually is, what it connects with, and how it works.

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Setting SMART Goals for Your Live Videos

By Kate Brannen Smith on Dec 4, 2018 10:52:42 AM

This is the second post in our Live Video Content Strategy series, helping you craft a strategy for your live videos.

Last week we covered the basics of building a live video content strategy, the first step of which is to define the business goals for your live video. Today we’ll focus on this step in more detail — covering how to identify your business goals and how to define them properly. This will set you up for success as you craft the rest of your live video content strategy.

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How to Go Live on Facebook from the Phone App or Your Computer

By Dan Petrik on Nov 30, 2018 10:47:30 AM

Going live on Facebook is an amazingly fun way to connect with your friends and followers, but if you've never done it before, you might not know what to expect. Here I'll walk you through the two simplest ways to go live.

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How to Build a Live Video Content Strategy: Getting Started

By Kate Brannen Smith on Nov 28, 2018 12:44:55 PM

You can learn a lot about a person from their search history — like where they live, what their interests are, and what kinds of problems they’re trying to solve on any given day. I, for instance, have been searching for fingerless gloves today. This reveals a problem I’m trying to solve: My fingers feel like ice, but I need them to type.

Your audience also has problems, problems that you or your organization can solve through products, services, education, offerings, or whatever it is that you create and share with the world. And, like me, your audience members are searching the internet for solutions. Ensuring that they find you — and that they find you helpful — is what content strategy is all about.

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Live Video for Inbound Marketers: Why It's the Medium We've Been Waiting For

By Kate Brannen Smith on Nov 16, 2018 1:25:21 PM

Facebook, LinkedIn, Instagram, Twitter, and YouTube have their enormous user bases for a reason — they saw the future, and they ushered it in. So when all five of these platforms release live video-streaming capabilities over the span of just a couple of years, marketers better take note. Live video isn’t the future anymore — it’s the present. And its rapid growth tells us that audiences, and marketers, are loving it.

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How to Livestream from a Drone in Switcher Studio

By Dan Petrik on Oct 31, 2018 1:46:27 PM

Switcher Studio's iOS screensharing feature has infinite use cases, expanding what's possible in your productions. Basically, if you can show something on your iOS device, you can show it in Switcher just by connecting your phone or iPad as a video source. From green screen and scoreboard apps to system setups and video games, the sky's the limit for what you can screenshare into your productions. 

Literally — because today we're talking about drones. Sorry, I had to.

Topics: Tips & Tricks
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New Plan Structure, New Cloud Capabilities for Switcher Studio

By Nick Mattingly on Oct 1, 2018 10:50:43 AM

When we launched Switcher Studio, we were determined to give creators and businesses the best value and tools in mobile video creation. Since then we’ve seen the Switcher community use these tools to make a meaningful impact in their organizations and communities through video content.

To continue to add value and new capabilities to the Switcher platform, we will be implementing a new plan and price structure starting Monday, October 1, 2018. This new structure will affect first-time and returning subscribers who join on or after that date.

Topics: Latest News
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Controlling Access to Your Live Videos

By Jimmy Burns on Aug 24, 2018 12:16:59 PM

Anyone making videos for Facebook, Youtube, Twitch or any other platforms can agree that one of the biggest goals of “video content creation” is to grow your audience and get as many viewers as possible. Most of the advice and strategy you’ll read about social video is likely helping you discover new ways to make your videos standout and crank up that view count.

Topics: Tips & Tricks
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Pairing Microsoft Stream with Switcher Studio

By Jimmy Burns on Aug 8, 2018 11:09:59 AM

Creating video content for your organization just got easier. Microsoft recently announced a new feature for Office 365 and Microsoft Stream called "Live Events". Now users can create live video experiences for people within their organization. Videos are automatically annotated so they become searchable. Switcher Studio is proud to be a launch partner with Microsoft for the announcement of these new features. Check out the video below to see how easy it is to pair your live event with Switcher Studio.

Topics: Tips & Tricks
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Switcher Studio Announces Integration with Microsoft Stream

By Nick Mattingly on Aug 6, 2018 8:23:00 AM

Tech startup offering live-video encoder service will be supported in Microsoft Stream

LOUISVILLE, KY (August 6, 2018) Switcher Studio (Switcher), the Kentucky-based tech company that has developed a multi-device streaming platform for live videos, announced today a collaboration with Microsoft Stream. Microsoft Stream, a part of the Office 365 suite, gives businesses the tools and flexibility to securely create, discover, and share videos.

Topics: Latest News
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How to Build a Content Calendar for Live Video

By Whitney Mattingly on Jul 18, 2018 1:30:00 PM

Live video is a versatile tool. However, because it offers so many possibilities, you might not know where to start. Whether you’re planning your first live stream or are looking for engaging news to feature, creating a top-level content calendar is a great way to prioritize topics.

Topics: Tips & Tricks
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Switcher Studio 3.8 Update

By Nick Mattingly on Jun 19, 2018 8:47:01 AM

Switcher Studio 3.8 introduces RTMPS secure streaming and more

Security of user data has been an ongoing topic in 2018 - With Switcher Studio 3.8 we are putting security front and center with RTMPS secure connection SSL streaming. 
Topics: Latest News
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Switcher Studio’s Guide to VidCon

By Whitney Mattingly on Jun 18, 2018 5:34:03 PM

VidCon is arguably the world’s largest conference for online video. Unlike the National Association of Broadcasters (NAB) conference, which is focused on professional video, VidCon is the Comi-Con of the video world, featuring overnight YouTube sensations, as well as industry experts.

Topics: Latest News
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Featured User - L’Oréal

By Whitney Mattingly on May 30, 2018 2:00:00 PM

Global cosmetics and beauty company L’Oréal has employees based in 60 countries. With a mission of beauty for everybody, the company is looking to attract a workforce that reflects the audience they serve, one of different genders, ethnicities and social backgrounds.

However, recruiting early career talent has become a new challenge. “The way you attract candidates is changing, and the way you approach recruiting from colleges and universities is changing,” says Michael Lake, L’Oréal’s recruitment manager for Global Campus Activation. “The traditional way of doing a corporate presentation and talking about how great the company is or going to a career fair and talking to people who are already interested in you because otherwise they wouldn’t have stopped by is a little bit old-fashioned and doesn’t allow us to capture what we really want, which is really a very diverse candidate pool.”

Topics: User Story
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Roll the Replay! An expert guide to maximize replay views of your live video

By Whitney Mattingly on May 16, 2018 8:47:04 AM

You did it. You planned the content for your video and tapped the “go live” button. Your live stream was a success. Now what?

While live video is what we’re all about at Switcher Studio, oftentimes it’s the replay of the live video that outperforms the live stream itself when it comes to number of views. We’ve seen this time and again with our clients.

Topics: Tips & Tricks
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Tell Them What You Want: Add a call to action to your live video

By Nick Mattingly on May 9, 2018 2:00:00 PM

If you’re a frequent visitor to family-friendly restaurants, you have probably noticed kids with their noses buried in phones and tablets. Chances are the kids are watching or playing videos, a desperate technology play designed to give parents a few blissful minutes of uninterrupted mealtime.

In some ways, your Facebook or YouTube audiences are like children. You can put a video in front of them to entertain, engage and even inform them, but once the video is over, you can’t expect them to behave the way you want them to. You have to tell them what you want them to do.

Topics: Tips & Tricks
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Live Video: Dress for Success

By Angela Nicole Holbrook on May 2, 2018 2:00:00 PM

If you’re not accustomed to doing live video, or video at all, it’s something that may not even occur to you. Just like having the right sound and lighting equipment, what you wear is an important part of ensuring a successful broadcast.

Think of your wardrobe as part of your pre-production checklist.

Why is this important? We all want to look good on camera. But, what you wear is also about optimizing the quality of your video. For example, wearing fabrics that reflect light can jeopardize the visual quality of your video, and wearing large, clunky jewelry can interfere with sound quality.

You can look good, feel confident and optimize your wardrobe for high-quality live video.

Topics: Tips & Tricks
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Going Live using Wifi

By Dan Petrik on Apr 25, 2018 9:00:00 AM

Going Live on Facebook or YouTube is easier than ever using your phone and a 4G or LTE cellular connection. But if you are streaming from work or home and relying on WiFi your networking equipment could be holding you back. 

When making a live video using your phone you have a direct connection to your wireless carrier. However - cellular data connections aren't always reliable, especially in areas with poor coverage, in large crowds or during inclement weather.

Using WiFi or ethernet can be a good solution for having more control over your networking  but there are a few things to take into consideration.

For example: If you are connected to a WiFi network, your iPhone or iPad has to communicate with a router before accessing the internet.

In some cases if you have a poor "internet" connection you may be unable to stream.

Likewise, if you have a poor connection between your "router" and your iPhone or iPad the quality of your live video may suffer.

Here's an overview of how to go live when using WiFi.

Checking your internet speed

Internet is required to stream a live video. Speedtest.net is a commonly used service for checking your internet speed. There are two results you will get back when running a speed test.

Topics: Tips & Tricks
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Best Router for Making Live Video

By Dan Petrik on Apr 25, 2018 9:00:00 AM

Recommended Budget Router:

Topics: Tips & Tricks
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Conduct a killer live video interview

By Rebecca Nimon on Apr 18, 2018 12:50:00 PM

Persuasive, riveting, funny or inspiring. Whatever the purpose of your live video, you want it to have a big effect on your audience.

For an interview-style live video, great content starts with the interviewer. And as the interviewer, it's up to you to lead the discussion in a way that puts your guest at ease and captures your audience's attention.

Topics: Tips & Tricks
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Switcher Studio 3.7 Update

By Nick Mattingly on Apr 5, 2018 12:26:14 PM

Switcher Studio 3.7 introduces mobile iOS multi-camera 4K 

 
Topics: Latest News
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Featured User – Bilby Films, LLC, for Hurricane Harvey Relief

By Whitney Mattingly on Apr 4, 2018 1:30:00 PM

Hurricane Harvey made landfall in Texas on August 25, 2017. Over a four-day period it resulted in over 100 deaths and affected hundreds of thousands of homes. Relief efforts would go on for months, but one such effort took place before the storm waters even began to recede, thanks to Facebook Live and Switcher Studio.

Topics: User Story
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13 Ideas for Live Video Content

By Whitney Mattingly on Mar 28, 2018 12:44:51 PM

If you haven’t done much live video, it can be intimidating. (See How to Plan Your First Live Video here.) But, sometimes the biggest stumbling block is deciding what kind of content is appropriate. If you find yourself asking, do I even have any content I could use to go live? The answer is… probably more than you think.

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How to Set Measurable, Attainable Goals for Live Video

By Nick Mattingly on Mar 21, 2018 1:00:00 PM

In our post, How to Plan Your First Live Video, we offer a blueprint for live video success. The first task in that list is: Identify your goals and message.

Why is this important? Live video is still novel and exciting. It would be easy to just hit the “Go Live” button on Facebook or YouTube and see what happens. But live video isn’t just the newest digital toy. When used effectively, it can be a strong marketing tool for your business.

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Frequency and Consistency in Live Video

By Whitney Mattingly on Mar 14, 2018 2:53:57 PM

How Important Are Frequency and Consistency in Live Video?

 

In Short, Very.

Think of a TV theme song or a commercial you can still recite years after it stopped airing. You probably remember every word because you heard it over and over again. It takes lots of repetition for those words to stick. In the marketing world, that’s called frequency. The Rule of 7 is an old marketing principle that says it takes seven impressions before someone notices your brand and will take action. There is some debate as to whether seven is the magic number, but the point is that it takes multiple “touches” for a potential customer or client to remember your brand and do whatever you are asking them to do. That’s why frequency and consistency are key components in any marketing campaign.

Topics: Tips & Tricks
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Switcher Studio Featured User – Sun Basket

By Whitney Mattingly on Feb 28, 2018 9:56:18 AM

Whether you love seeing pictures of people’s food on Facebook and Instagram or you hate it, there is no denying that food is as much a visual experience as a tasting one. Maybe that’s one of the reasons why cooking shows are so popular. Watching a chef bring a meal to life in all its color and texture is so much more engaging than trying to follow the words on a page in a cookbook.

At Sun Basket, a healthy meal kit delivery service, the company has capitalized on the “show me” aspect of cooking demonstrations and the marketing power of live video to produce Facebook Live videos that engage their customers in an authentic way. Using Switcher Studio, Sun Basket creates videos that mimic real TV productions, without the cost and setup, and interact with customers in real-time.

Topics: User Story
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Why Facebook Live Is Right for Your Business

By Nick Mattingly on Feb 20, 2018 9:34:37 AM

Remember when Facebook began as a social network for college students in 2004? Or when YouTube followed in 2005 with those first cat videos? Maybe not, but it’s hard to deny the influence of these internet giants today, not just for entertainment purposes but as business influencers.

Video has been a central component of the growth of these platforms. Content marketing and social media strategies have replaced traditional advertising, and the advent of online video has changed the way we consume information. According to Forbes, over half a billion people watch videos on Facebook every day.

Topics: Tips & Tricks
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Switcher, Inc. Selected as a Google Startup Grind Top 50 Company

By Nick Mattingly on Feb 12, 2018 10:56:22 AM

REDWOOD CITY, CA – February 5, 2018 – Startup Grind today announced the induction of 50 Companies to the 2018 Class of Startups. The Startup Program recognizes the Top 50 companies selected out of 130 companies handpicked from 115 countries, 400 cities around the world to exhibit Startup Grind Global 2018.

Topics: Latest News
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How to Plan Your First Live Video

By Whitney Mattingly on Feb 8, 2018 2:30:00 PM

Walt Disney said, “The way to get started is to quit talking and begin doing.”

Your first live video can be a bit like that. Overthinking and fear of failure can prevent you from taking that first step. At some point, you just have to begin. The best way to overcome the uncertainty is with a little preparation and planning.

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Facebook Newsfeed

By Nick Mattingly on Jan 23, 2018 4:21:14 PM

January 4th, Mark Zuckerberg said his personal challenge for 2018 is

making sure that time spent on Facebook is time well spent."

This move will shift the focus in the Facebook News Feed to friends and family while prioritizing content that

"sparks conversations and meaningful interactions between people."

Some marketers are calling it the “End Times” for Pages and businesses on Facebook.

Is this true?

How will this affect your reach as a business? What steps can you take to still be relevant and maximize ROI?

Topics: Latest News
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Switcher Studio 3.6 Update

By Angela Nicole Holbrook on Dec 21, 2017 9:20:08 AM

Feedback and support from our users enables us to continue to enhance the best mobile video creation app possible for iPhones and iPads. Our latest release brings a new experience to the Switcher Studio platform by adding:

Topics: Latest News
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Net Neutrality: There's Still Time to Save It

By Nick Mattingly on Dec 15, 2017 11:34:53 AM

Yesterday, the FCC voted to repeal #NetNeutrality.

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How to grow your business or brand using Facebook Live

By Nick Mattingly on Dec 13, 2017 2:48:38 PM

Who is this for: Anyone that owns a business or is building a personal brand. This isn’t just for “new” businesses but your established businesses could benefit too.

Hosted by: Erin Cell & Joel Comm

 

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Create Your Own Facebook Live Countdown Intro

By Dan Petrik on Nov 29, 2017 12:27:43 PM

A quick way to add production value to your Facebook Live videos is to add a countdown to the beginning of your stream. Not only does it look professional, but also gives your viewers time to tune in.

Topics: Tips & Tricks
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Facebook Creator App FAQ

By Whitney Mattingly on Nov 22, 2017 2:05:50 PM

What is the Facebook Creator App?
  • Facebook Creator app replaces the Facebook Mentions app. The Mentions app was available for celebrities only, but the new Creator app is available for everyone.
  • You can manage comments from Facebook and Instagram, and messages from Messenger in one inbox.
  • Find insights and analytics about your video performance, Page and audience.
  • The Facebook Creator app allows you to create videos and live broadcasts.
  • Includes a desktop Live Creative Kit to add customizable video intros, outros, stickers and frames.
Topics: Latest News
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Best Ways to Make Live Video Graphics

By Angela Nicole Holbrook on Nov 15, 2017 11:31:09 AM

There are many graphics programs out there that ared used to create lower-thirds and logos. Using lower-thirds in your live videos helps to brand your guests, and using logos helps to brand your company. These graphics also help your videos to look professional and planned.

Topics: Tips & Tricks
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Switcher Studio 3.5 Update

By Nick Mattingly on Nov 3, 2017 9:54:45 AM

Your feedback and support has enabled us to build the best mobile video solution using iPhones and iPads. Our latest release expands on the Switcher platform by adding:

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Comparing iOS Devices for Live Video

By Dan Petrik on Oct 19, 2017 1:00:00 PM

When setting up video productions using iOS devices, it is important to choose the best device for the situation. Here are some pointers to help you make the correct choice.

Topics: Tips & Tricks
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Reward Your Audience With Facebook Live Giveaways

By Angela Nicole Holbrook on Oct 10, 2017 10:30:00 AM

When you have a loyal community built around your live broadcasts, it is second nature to want to reward them for their participation . After all, without them, your content would go nowhere.
Topics: Tips & Tricks
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Facebook Streaming Outage

By Nick Mattingly on Oct 6, 2017 3:00:00 PM

10/6/2017, 11:45 PM, UPDATE:

From Facebook: A fix has been deployed to production. If you are still experiencing issues with this they will clear up shortly.

10/6/2017, 6:10 PM, UPDATE:

From Facebook: We are aware of ongoing issues with the JS SDK failing to load for sites using RequireJS. We are actively working on a fix and expect it to get pushed shortly. 

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Understanding and Using iRigs

By Dan Petrik on Oct 5, 2017 11:02:00 AM

Possibly the best way to run audio through an iOS devices is using one of the iRig products.

Topics: Tips & Tricks
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Why Aren't People Seeing My Live Videos?

By Angela Nicole Holbrook on Sep 27, 2017 9:00:00 AM

When going live, one of the end goals is to attract a larger audience by the end of each broadcast. It is exhilarating to see more and more people viewing each subsequent broadcast. Likewise, it can be frustrating to hit a plateau or lose your audience.

Topics: Tips & Tricks
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Fully Customize Graphics with Pixlr's Editing Tools

By Angela Nicole Holbrook on Sep 26, 2017 9:00:00 AM

When it comes to creating graphics, Pixlr is top-of-the-line. Available on both Windows and Mac browsers free-of-charge, Pixlr is a cloud-based set of image tools. Experienced Photoshop users will be right at home with Pixlr’s interface, since Pixlr's interface and utilities mimic the style of the traditional Adobe Photoshop.

Topics: Tips & Tricks
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Best Budget WiFi Router for Live Video

By Nick Mattingly on Sep 21, 2017 9:00:00 AM

I can't count the number of times I've complained about Time Warner Cable (now Spectrum) or been at a friends house as they complain about their internet. I've even gone as far as to turn off the WiFi on my phone while lying in bed because my cellular LTE connection is faster than my home intenet.

Turns out my problems weren't due to TWC - there were WiFi deadspots in our house.

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Your First Facebook Live in 3 Steps

By Whitney Mattingly on Sep 19, 2017 9:00:00 AM

 

Going live for the first time doesn't have to be intimidating. You can prep in three easy steps.

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Switcher Studio and KineMaster Combined

By Dan Petrik on Sep 15, 2017 4:58:00 PM

Get rid of your computer!

Topics: Latest News
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Create Live Video Graphics with Shutterstock Editor

By Angela Nicole Holbrook on Sep 14, 2017 5:00:00 PM

Creating graphics for your live videos is crucial to your company's success. Using a logo helps to brand your video. Using a lower-third helps to identify you and your guest. Full-screen graphics can help to demonstrate a point. All of these methods combined ensure that your video looks professional and well-planned.

Topics: Tips & Tricks
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Referral Rewards are Here

By Whitney Mattingly on Sep 13, 2017 5:47:39 PM

Introducing the Switcher Studio Referral Rewards Program! This new program allows Switcher users to earn money by referring new users to the platform.

Topics: Latest News
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Dynamic Live Text Editor Comes to Switcher Studio

By Angela Nicole Holbrook on Sep 12, 2017 5:00:00 PM

One of the easiest ways to give your live video a professional look is to use on-screen graphics. Whether lower-thirds, logos or full-screen graphics, these additions help your broadcast to stand out from the rest.

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Switcher Studio 3.4: Available in the App Store.

By Nick Mattingly on Sep 11, 2017 11:00:00 AM

First, we want to extend a big shout out to anyone that has used Switcher to date. Your feedback and support has enabled us to build the best mobile video solution using iPhones and iPads. Our latest release expands on the Switcher platform by adding in-app lowerthird templates, a completely redesigned online dashboard, the ALL NEW "My Videos" tab and Windows screensharing.

Topics: Latest News
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Create Eye-Catching Graphics with Canva

By Angela Nicole Holbrook on Sep 8, 2017 11:34:00 AM

There are many ways to create graphics for your live broadcast. Lower-thirds add a professional appearance to your broadcasts. Logos allow you to brand yourself and your guests in your videos. Using a combination of these help to take your live video to the next level.

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How to add magic selling power to your Facebook Live Video

By Nick Mattingly on Sep 6, 2017 1:58:19 PM

Facebook Live is a great way to share information about your business and connect with customers . But how do you go beyond establishing credibility or demoing products? How do you actually "sell" on Facebook Live?
Topics: Tips & Tricks
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Live Video Marketing Expert Joel Comm joins Switcher Studio as Brand Ambassador

By Nick Mattingly on Aug 17, 2017 4:15:40 PM

Louisville, KY, USA (August 17, 2017) - Makers of the original multi-camera streaming app, Switcher Studio, announced a new partnership with leading live video expert, marketing strategist, author and technologist Joel Comm, who will contribute to the company’s content and brand awareness campaign for its growing global footprint.

Topics: Latest News
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Switcher Basic: Discontinued

By Nick Mattingly on Aug 2, 2017 10:33:32 AM

Switcher Basic was first launched in 2014. It is a free version of Switcher that allowed users to switch between four devices and stream live video in SD. The free version included a watermark on the video output which could be removed via an in-app purchase or in-app subsription.

Most of our development resources have gone into new products like Switcher Studio and Switcher Go. As a result Switcher Basic has fallen behind and hasn't received  updates in a while.

Switcher Basic will be discontinued and removed from the App Store on October 1, 2017. The app will continue working after this date but you will not be able to reinstall the app from the App Store or restore in-app purchases.

Topics: Latest News
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Brand Your Facebook Live Broadcasts With Videos

By Angela Nicole Holbrook on Jul 24, 2017 2:00:00 PM

One of the most important goals as a content creator is to make a lasting impact on your viewers. Setting yourself apart helps your audience to see what differentiates you from others.
Topics: Tips & Tricks
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Tripods we Like for Mobile Video

By Dan Petrik on Jul 19, 2017 12:00:00 PM

For mobile video, I recommend size over function when it comes to tripods. Below are a few tripods we use in everyday productions that fit the niche of mobile journalism.
Topics: Tips & Tricks
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Go Live From Twitch's New Mobile App

By Angela Nicole Holbrook on Jul 17, 2017 12:12:00 PM

Twitch.tv has been around for years, primarily as a streaming service for video game enthusiasts . You were able to log into the free service, search for a specific video game, and then watch ordinary people as they played games in real time .
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Facebook Live Announces New Facebook Creator App

By Angela Nicole Holbrook on Jul 14, 2017 1:54:00 PM

VidCon is an annual convention that caters to video content creators across all platforms. With YouTube leading the way in the content creation world for so long, many think of VidCon as a “YouTube convention”. While huge YouTube stars fill the halls and the panels of VidCon, this sentiment is not exactly accurate.

Topics: Latest News
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YouTube App Streaming Now Available At 100 Subs

By Angela Nicole Holbrook on Jul 12, 2017 12:00:00 PM

Of all the video storage websites, YouTube has dominated the game for over a decade. Their platform has launched careers for users old and young. Many YouTube stars go on to become successful novelists, actors, and musicians. Families have gone from poverty to living comfortably thanks to YouTube’s Ad Sense revenue program .
Topics: Tips & Tricks
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What Mic do I Choose for Live Mobile Video Productions?

By Dan Petrik on Jul 10, 2017 12:00:00 PM

Audio can be the most confusing part of a video production.  If your audio isn’t perfect, people will tune out.  Here is a rundown of different types of mics you can use for your mobile video productions.

Topics: Tips & Tricks
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Using Switcher + LiveU to Stream from Almost Anywhere

By Nick Mattingly on Jul 7, 2017 2:30:00 PM

LiveU is a great tool for broadcasters that allows creators to broadcast from almost anywhere. Paired with Switcher Studio, it is the ultimate portable live video solution available.

Topics: Tips & Tricks
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Smallest Facebook Live Setup

By Dan Petrik on Jul 3, 2017 2:00:00 PM

People typically are used to seeing large setups for live video productions. With Facebook Live becoming more prominent, I wanted to see how small I could make a Facebook Live setup- while still having good lighting, steady video and clear audio.
Topics: Tips & Tricks
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7 Tips for Using Facebook Live Comments - Asking Your Audience the Right Questions

By Nick Mattingly on Jun 30, 2017 1:58:57 PM

One of the best parts of live video is the ability to engage with your audience in realtime. Facebook and Periscope especially have put viewer comments front and center. Facebook even rolled out a private chat feature that allows viewers to have their own private conversation . But how do you use comments to your advantage? How can you ask your audience the “right” questions?
Topics: Tips & Tricks
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Copyright Rules for Facebook Live Video — How Not to Get Flagged

By Nick Mattingly on Jun 23, 2017 4:06:00 PM

It’s 2017 and we are still in the wild west of online video. However, the space is starting to mature, and big players like YouTube and Facebook are implementing methods to become safer for everyone while working to lessen their own risk.

Topics: Tips & Tricks
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Switcher Studio 3.3 Now Available in the App Store

By Nick Mattingly on Jun 20, 2017 12:25:30 PM

Switcher Inc returns to VidCon 2017 with some big updates to its Switcher Studio platform. YouTube and Facebook Live creators, social media influencers and anyone looking to improve their social media presence will find value in these new additions. Key features in the new release include:

Topics: Latest News
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Worship From Home With Real Life Church

By Angela Nicole Holbrook on Jun 16, 2017 12:00:00 PM

Spiritual church services have been around for many millennia, and that still holds true today . In the past, it was standard for families to have a slow and relaxed Saturday evening. This allowed them to be rested and refreshed for Sunday morning church services.
Topics: User Story
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Creating Dynamic One Camera Video

By Dan Petrik on Jun 14, 2017 3:24:00 PM

Connecting and switching between multiple camera angles is probably what Switcher Studio is best known for. That said, it is sometimes overlooked how powerful Switcher Studio is as a single camera production. Using one camera with video/ graphic insertion will create more engaging video.

Topics: Tips & Tricks
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Cinematic Shots with the DJI Osmo Mobile

By Angela Nicole Holbrook on Jun 12, 2017 2:00:00 PM

With the quality of smartphones’ video cameras improving each year, mobile video is on the rise . From feature films to live broadcasts to vlogs, videos created from mobile phones more widespread and are winning awards .
Topics: Tips & Tricks
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Facebook Live - Using Static Images, Videos and Polls

By Nick Mattingly on Jun 9, 2017 1:29:41 PM

Facebook rolled out live video just over a year ago and has quickly grown to own the the phrase "go live". By going live you can improve your reach and interact with your viewers in realtime. This has encouraged an increasing number of users and businesses to go live more often.
Topics: Tips & Tricks
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Expand Your Reach With Simulcasting Services

By Angela Nicole Holbrook on Jun 5, 2017 12:00:00 PM

There are many live video platforms on the market today. Facebook Live. YouTube. Periscope. Twitch. YouNow. It can be hard to decide where to stream to and why.
Topics: Tips & Tricks
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From Vine To Facebook: Spend The Morning With Brittlestar

By Angela Nicole Holbrook on Jun 2, 2017 1:27:00 PM

With the launch of Facebook’s scheduling API in Fall 2016, a new form of live video began to grow: Live Shows. Many live broadcasters have produced shows in the past, but these shows were streamed at random times . As a result, it was hard to get routine live viewers.
Topics: User Story
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Remote Interviews with Switcher Studio

By Dan Petrik on May 31, 2017 2:46:00 PM

I get asked the question "Can I bring a video call into Switcher?" a lot. Good news, this is indeed possible in Switcher Studio Pro.
 
Almost any service that allows you to make a video call over the internet will work with Switcher Studio. Below are some links to tutorials and other information to help you get started.
Topics: Tips & Tricks
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Moving Video onto your iPhone

By Dan Petrik on May 29, 2017 10:07:00 AM

Is your iCloud account full, and you want to add videos to your camera roll?  Below are a few ways to help get that video off your computer or other devices and onto your Camera Roll.

Topics: Tips & Tricks
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Go Live with Periscope Producer and Switcher Studio

By Dan Petrik on May 26, 2017 10:47:00 AM

Periscope Producer makes it possible to use Periscope along side Switcher Studio.  This will allow you to move beyond the one camera associated with Periscope and still remain mobile while broadcasting .  
Topics: Tips & Tricks
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5 Live Video Experts to Follow

By Whitney Mattingly on May 24, 2017 4:15:00 PM


Getting started in live video and need some guidance or inspiration? Look no further. We've met lots of experts in the field of live video and it can be hard to decide who really knows what they're talking about. Here are 5 people we think you should follow. 

Topics: Latest News
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Scheduling Facebook Live Broadcasts

By Dan Petrik on May 22, 2017 10:45:00 AM

Scheduling your event on Facebook Live is an amazing feature. Using the scheduling function allows followers to know in advance when you plan to go live. Your followers can also subscribe to get notifications and get a reminder for when you will be live.

Topics: Tips & Tricks
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Group Streaming Comes To Facebook Live

By Angela Nicole Holbrook on May 19, 2017 1:54:00 PM

Every day, people stream live to their Personal Profiles and Business Pages. While there are older options like YouTube and Twitch, Facebook Live is now a common place for live video. These live broadcasts are easy to set up and are easy for friends and fans alike to view.
 
But what if you only want to stream to a few people, rather than to all of your Facebook friends? What if you are doing specialized broadcasts for a fitness group or a book club that's not for public view?
 
Topics: Tips & Tricks
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Switcher Update 3.2.0

By Whitney Mattingly on May 19, 2017 12:00:00 PM

NEW FEATURES

Topics: Latest News
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New Event Streaming With Facebook Live

By Angela Nicole Holbrook on May 18, 2017 2:00:00 PM

Most Facebook users have seen a Facebook Event before.
 
Sometimes, it's an invite to a family reunion by a beloved relative. Or it might be a reminder of the local rock band's next performance in your town's arena. Other times, it's as simple as an RSVP for your best friend's birthday party.
 
As such, Facebook Events are one of the best ways to organize large groups of people together!
 
Topics: Tips & Tricks
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Get The Most Out Of Facebook Live Comments

By Angela Nicole Holbrook on May 17, 2017 2:00:00 PM

When broadcasting on Facebook Live, comments will pour in from viewers. Some viewers will simply greet you with a comment. Other viewers may ask questions about your services or products. More savvy viewers will also offer suggestions for new product and service upgrades.
Topics: Tips & Tricks
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The Benefits Of Facebook Live's Contributor Role

By Angela Nicole Holbrook on May 16, 2017 2:00:00 PM

Live video has become crucial to businesses, entertainers, and laymen alike, with social media networks pushing the idea that “going live” is both the best way to get your ideas across and the best way to interact with your audience. Facebook has Facebook Live, YouTube has YouTube Now, and sites solely dedicated to streaming such Periscope and Twitch have become huge contenders in how people obtain videos.

Topics: Tips & Tricks
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Adding Your Logo to Facebook Live

By Dan Petrik on May 15, 2017 2:40:00 PM

The quickest way to increase production value of your Facebook Live broadcasts is through using graphics.

Adding graphics will allow you engage your audience in ways not possible before.

Topics: Tips & Tricks
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Switcher Studio at NAB

By Whitney Mattingly on May 12, 2017 9:30:00 AM

The 2017 National Association of Broadcasters Show featured leading industry professionals highlighting the latest advances in streaming, engineering and content creation. Switcher Studio travelled to Las Vegas to exhibit at the show from April 22-27, 2017.

Here's a selection of Switcher Studio news from the event.

Topics: Latest News
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#MadeWithSwitcher Q1 Round-up

By Whitney Mattingly on May 11, 2017 2:35:00 PM

One of the best things about working at Switcher is seeing all the cool stuff that people do with Switcher Studio. When we developed the product we couldn't have dreamed of all the interesting content that would be created with it. 

That said, we don't want to keep all this fun to ourselves. Here's a quick roundup of awesome videos from the first quarter of 2017. 

Topics: User Story
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Switcher Lays the SmackDown

By Nick Mattingly on Apr 25, 2017 5:00:00 PM

Creating TV style productions is a big operation. Lots of equipment, lots of people, lots of time. World Wrestling Entertainment, Inc.(d/b/aWWE) is an entertainment company and the largest professional wrestling organization in the world. Since its inception, they have amassed a global audience of over 36 million.

Topics: User Story
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Switcher Studio Update 3.1.0

By Whitney Mattingly on Apr 24, 2017 4:00:00 PM

Switcher Inc. (www.switcherstudio.com) today announced it is expanding its live streaming ecosystem with a new strategic partnership with DJI. As a result of this partnership, Switcher is extending support for the DJI Osmo Mobile 3-axis gimbal system for smooth live streaming to Facebook Live and YouTube.

Topics: Latest News
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Over Makes Lower-Third Graphics a Breeze

By Angela Nicole Holbrook on Mar 22, 2017 3:21:00 PM

While amazing graphics can be created with traditional programs such as Adobe Photoshop and online replica websites such as Pixlr, it can be challenging to create a graphic from scratch and then load it into Switcher Studio, especially for those new to mobile video creation and graphic design. As a result, many users spend their time searching the App Store for graphics creation tools to help them create their graphics right there on their iPads, iPhones and iPod Touches.

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Networking Demystified- Part 1 Setting Up Your Network

By Nick Mattingly on Mar 17, 2017 3:23:00 PM

When setting up Switcher Studio there is one step you must take before launching the app each time.

You must go into your general iOS settings and connect each device to the same WiFi Network. This allows each of your devices to see one another when you open the app so they can wirelessly sync to the main device.

Topics: Tips & Tricks
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How To: Facebook Live for Sports

By Nick Mattingly on Mar 16, 2017 3:05:00 PM

Why do video?

When you think of video for sports we tend to think of live full game coverage with an announcer and play-by-play commentary. As an athletic director or coach you know fans look at ESPN as the model and if you are going to promote video of your team you want to be as close to that level as you can get. As a media provider or journalist you have many of the same goals.

Topics: Use Case
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Summit.Live Rig Rundown

By Dan Petrik on Mar 15, 2017 3:19:00 PM

Arguably the most reliable way to use Switcher Studio when streaming live video is to hardwire your devices all to the same local network via ethernet.  This is now possible on some newer iOS devices using a few adapters. We recently had the opportunity to stream day 2 of Summit.Live’s event in Los Angeles using this method.  The event was held at the Millennium Biltmore Hotel in downtown Los Angeles.

Topics: Tips & Tricks
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Switcher at Summit.Live 2017

By Angela Nicole Holbrook on Mar 3, 2017 4:25:00 PM

The annual Summit.Live conference took place from Feb. 22-Feb. 24, 2017, in sunny Los Angeles, California. Many speakers including David Basulto, Luria Petrucci, and Ross Brand took to the stage to educate their audiences on how to make bigger and better livestreams for their brands and their businesses.

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Switcher Studio 3.0 Now Available

By Whitney Mattingly on Mar 2, 2017 4:27:00 PM

Download now in the App Store!

Topics: Latest News
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Featured User: Tim Flannagan, “The Video Guy”

By Angela Nicole Holbrook on Feb 14, 2017 2:30:00 PM

To many people, livestreaming is a hobby. Or it’s “that new fad” that people are obsessed with on Facebook. Whether on Facebook, YouTube, Periscope, or more, live video has been everywhere for the past few years, and it is being used for virtually all reasons. Want to see how a friend’s vacation is going? They might be streaming it. Bored in an airport waiting on your flight? Boot up your phone and share your boredom with friends and family. Live video is definitely making social media easy.

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Featured User: Steve Steele

By Angela Nicole Holbrook on Dec 26, 2016 3:05:00 PM

With the hustle and bustle of daily life, it is important to really take some time to yourself. Focus on the simpler things. Meditate. Push away your worries for just a little bit in order to gain some real peace of mind. These few minutes a day can really help to recharge your internal “battery” and to help you focus properly on what is needed to get through the rest of the day. For many people, this relief comes from nature. The simplicity of nature is a direct contrast from what we normally experience in day-to-day life, and that peacefulness and serenity can help one's mind to get its bearings back on track.

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Featured User: Andy Mammers

By Angela Nicole Holbrook on Dec 19, 2016 2:28:00 PM

When picking a musician to headline your event, you want someone who is adaptable. Instead of someone who will play the same repertoire of songs regardless of the situation, you need someone who can take both the mood of the room and the theme of the event into account and choose their songs and style of music based on that. For anyone Down Under, we have just the musician for you. After touring throughout the South Pacific for quite sometime, Andy Mammers has now settled down in his native Australia, and plays for many weddings, clubs, and other events each and every month. Proudly endorsed by products manufacturer D’Addario and audio solutions specialists KV2 Audio, Mammers is a musician who shows no signs of slowing down anytime soon! 

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Featured User: Pulaski High School

By Angela Nicole Holbrook on Dec 12, 2016 3:31:00 PM

Morning announcements. The majority of people can remember being subjected to their school’s morning announcements from kindergarten through their high school graduation. Normally, the events of the day were quickly rattled off, often with little to no focus from students, teachers, and other staff alike. They were simply there, and anything important would be repeated during the afternoon announcements before students were released for the day.

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Featured User: Gus Sentementes

By Angela Nicole Holbrook on Dec 5, 2016 4:14:00 PM

Most people find it important to have a sense of community in their neighbourhoods. It helps to keep everyone “in the loop” with the happenings around them. From yard sales to vandalism reports to construction updates, most towns will have routine meetings where all members of the community can show up to learn the Who-What-Where-When-Why-How of their surroundings. But what about the people who can’t make it to those meetings, whether as a result of their jobs, their families, or their travels? Shouldn’t they get the same opportunity to see what all happens in their community meetings rather than a condensed newsletter days later? 

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Switcher Studio 2.8.1 Update

By Nick Mattingly on Nov 23, 2016 12:32:00 PM

This update stomps out bugs and improves quality for older devices.

Topics: Latest News
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Featured User: Lee Holden

By Angela Nicole Holbrook on Nov 14, 2016 3:48:00 PM

In recent years, health and fitness have become popular topics in an increasingly unhealthy society. More and more people are becoming instructors for services like Spin Cycle, Barre, Pop Pilates, and Beachbody classes. People are quitting their jobs to become independent personal trainers. Hashtags like “#FitFam” and “#GirlsWhoLift” are prevalent on social media means such as Instagram and Twitter. Everywhere, you see success stories featuring dramatic weight loss or muscle gain with the conclusion, “If I could do it, you can do it, too! NO excuses!” 

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Featured User: Holberton School

By Angela Nicole Holbrook on Nov 9, 2016 4:10:00 PM

A complaint that many students across all majors have is that courses sometimes seem to have no real-world application to them. Or that there is no way to test their knowledge of real-world applications, leaving their lessons to seem far-fetched or imaginary.

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BoxCast Opens its Platform

By Nick Mattingly on Nov 2, 2016 12:34:00 PM

BoxCast Opens its Platform for Switcher Studio Integration

Switcher Studio (www.switcherstudio.com) announced it has partnered with BoxCast (www.boxcast.com) to bring professional streaming solutions to organizations that require higher video production value and more sophisticated live delivery capabilities than are currently available on the market today from free streaming services and solutions.

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Featured User: Larry Steinhouse

By Angela Nicole Holbrook on Oct 17, 2016 3:45:00 PM

Most people could stand to make a few extra bucks these days, but few people can find a good, consistent way to do that. From selling old products on eBay to subscribing to commission-based companies like Beachbody and Younique, there are a variety of options available to try your hand in a new business. More and more options like this are quickly gaining in popularity, but some people are still looking for a more “traditional” means to gain additional income. Everyone has heard of the great successes that can come from the stock market. Hollywood Films like Wolf Of Wall StreetBoiler Room, and Capitalism: A Love Story showcase the pros and cons of trying their luck at choosing stocks. Middle school and high school students are often given a crash course on how stocks work.

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Switcher Lands $400k

By Nick Mattingly on Sep 16, 2016 2:00:00 PM

LOUISVILLE, KY (September 22, 2016) – Switcher Studio today announced it has secured $400,000 in strategic investment. Investors include Poplar Ventures, Kentucky Enterprise Fund, Cherub Fund, Sequel Fund, NexStreaming, Pioneer Ventures, and Ed Henson (member of NAB board of directors). This investment represents Switcher Inc’s first round of funding; the Company will be closing on additional investments in early 2017.

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Support for Final Cut Pro X

By Nick Mattingly on Jul 28, 2016 3:50:00 PM

The team at Switcher Studio has been receiving a lot of great feedback and questions on the newest release of Switcher, featuring Director Mode and support for Final Cut Pro X. Thanks for sharing the love!

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Switcher Launches Facebook Live

By Nick Mattingly on Jun 30, 2016 4:32:00 PM

New Switcher Studio V2.7 Also Adds Hardware Accelerated Video Processing, Battery/Storage Notifications and Several Under-the-Hood Performance Features

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Lenses for iPhone and iPad

By Nick Mattingly on May 23, 2016 4:05:00 PM

Here are some basic lenses that can make a big difference in your video productions.

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Best Audio Adapters for iPhone

By Nick Mattingly on May 16, 2016 12:00:00 AM

Here are a few audio devices that we have found helpful in creating multi camera video productions with iPhones and iPads.

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Featured User: Chiodo Studio

By Angela Nicole Holbrook on Apr 28, 2016 4:12:00 PM

When starting out as a musician, you have a lot of things to juggle. Where do you go for recording? What about music videos? Concert footage? Photographs? Marketing? Tours? It can all quickly become overwhelming during what should be an exciting time. If you are lucky, you may find a recording studio that can handle a lot of this for you. Not only will they record your music for you to distribute, but they may also include photography services, marketing services, and the like. When going this route, you want to make sure you find a reputable studio who can produce a high-quality product that you are proud to show off, and who won’t drive your band into obscurity or embarrassment. Musik Factory’s Chiodo Studio is one of these establishments. Located in beautiful Magenta, Italy, Chiodo Studio is an independent studio that provides recording services, venue scheduling, live recording, and basic photography all in one nifty place, and company founder Alex Chiodini is looking to expand his clientele even further with the addition of Switcher Studio. 

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Featured User: WSON Radio

By Nick Mattingly on Apr 11, 2016 2:35:00 PM

When you think of a radio station, people generally don’t think of video. But stations already cover so many events in their community...why not set up a camera? With Switcher Studio stations can easily produce video and start to connect and engage with their audience in new ways.

 

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Fix Audio Sync Issues with iPhone Video

By Nick Mattingly on Mar 14, 2016 4:16:00 PM

When the audio and video get out of sync, it is often referred to as lip flap or a lip sync issue. This is a common problem when importing iOS video into video-editing software because mobile devices don’t record at a constant frame rate. As a result, when you try to edit mobile video footage in the timeline on a post-production program like Avid or Adobe Premiere, it may not handle these elements properly. The strange thing is that the video will often play OK when watching individual clips in QuickTime, VLC, or Window Media Player. But what good is your video if you can’t edit it, or when you do and it ends up looking like a kung fu movie? There is a solution!

Topics: Tips & Tricks
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Getting Started with YouTube Live

By Nick Mattingly on Feb 8, 2016 4:09:00 PM

Never streamed before? You've come to the right place.

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Switcher Studio - Now with Easy YouTube Streaming

By Nick Mattingly on Jan 12, 2016 4:38:00 PM

It’s an exciting day here at Switcher Studio. Since we first launched over a year ago, we’ve been gaining some amazing traction - thanks to customers like you and the amazing feedback you’ve been sharing with us. So what’s got us so excited? We get to share with you an incredible new upgrade to Switcher Studio, featuring live streaming directly to YouTube! No more bouncing back and forth between your computer and Switcher - do it all in the app. Streaming with YouTube has never been easier.

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Mobile Cases & Tripod Mounts

By Nick Mattingly on Jan 11, 2016 4:07:00 PM

The first step to improving any video production is using a tripod. This allows you to get steady, stable shots that are inline with what your audience is accustomed to seeing on TV. There are a number of mobile media cases for iPhone and iPad that make it easy for you to attach your iDevice to a tripod.

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Microphones for Mobile Video

By Nick Mattingly on Jan 4, 2016 1:06:00 PM

There are primarily 3 different types of microphones used to capture audio for video productions. The type of microphone you need will vary depending on your situation. Below is a description of how each microphone can be used and the types of events they are best suited for.

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The World of Video is Changing

By Nick Mattingly on Oct 12, 2015 2:21:00 PM

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Introducing NEW “Director Mode”

By Nick Mattingly on Oct 1, 2015 12:49:00 PM

Switcher Studio® has been pushing the boundaries of creating video with iOS since its launch. Now the app is even more powerful with the addition of “Director Mode”. This update allows users to assign fixed frame rates, record 1080p HD broadcast quality video from multiple angles using mobile devices and export compositions to Final Cut Pro X. Yes, it’s good enough for TV and there are already stations using it for on-air content.

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TechCrunch Disrupt 2015

By Whitney Mattingly on Sep 14, 2015 4:34:00 PM

Nick Mattingly, CEO and co-founder of Louisville startup Switcher Studio, is presenting at TechCrunch Disrupt in San Francisco (Sept 21-23 2015) . TechCrunch is one of the largest online technology blogs that profiles startups, Internet products and new tech (TechCrunch is owned by AOL). TechCrunch Disrupt is a showcase of some of the most innovative companies and products in the startup scene hosted by the online news source.

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The Future of Tech

By Nick Mattingly on Jun 16, 2015 2:24:00 PM

An Evening with Robert Scoble - Louisville Digital Association

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